Sword and the Script

JUNE 6, 2020

It’s the parts for speaking out that stood out to me: “Jackie Aina, an influencer with more than three million subscribers on YouTube, posted a video to Instagram last week urging fashion brands like Fashion Nova to weigh in on the nationwide protests.” Here’s the full article: Corporate Voices Get Behind ‘Black Lives Matter’ Cause.

Brand 92

Brand Branding Fashion YouTube 92

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years. Brands can’t simply pander to us.

Television 158

Television Instagram Consumer Newspapers 158

Cision

DECEMBER 1, 2017

In true rock star fashion, it’s like they’re winking to their audience: “you know who we are.” For some types of corporate social responsibility news, no boilerplate is the right choice. This release from General Mills isn’t really about them – it’s about one of their community programs, to amplify and enable female farmers.

Examples 225

Examples Insurance Insurance Fashion 225

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. Michael Ares, MDA Corporate Marketing, LLC. All of you communications professionals seem to pretty much do the same thing, but I’m hiring you because you understand my business.”. Just because you’re a solo PR pro doesn’t mean you’re in this alone. Bottom line?

How To 104

How To Fashion Banking Industry 104

Sword and the Script

JUNE 13, 2023

This company makes the key cards that many corporations use to give employees office access. Research, read, be active in the respective community and write compelling pitches. 34% said they have included surveys in their” articles in the last year – “more than twice the number who said the same the year before (16%).”

Journalism 134

Journalism Media Relations Report Media 134

Cision

NOVEMBER 29, 2017

In true rock star fashion, it’s like they’re winking to their audience: “you know who we are.” For some types of corporate social responsibility news, no boilerplate is the right choice. This release from General Mills isn’t really about them – it’s about one of their community programs, to amplify and enable female farmers.

Examples 167

Examples Insurance Insurance Fashion 167

Solo PR Pro

APRIL 13, 2021

Despite their characterization, Jason says a majority of influencers are brilliant content creators who’ve built communities and audiences that engage with their content and hang on their every word. In fact, Jason says there are many industries where Instagrammers make the most sense, including beauty and fashion.

Marketing 89

Marketing Employee Local Community 89

Solo PR Pro

APRIL 6, 2021

There’s a whole community of like minded people you can lean on. A media monitoring system (CustomScoop) and good ole fashioned Google alerts are also in my list of go-tos. It's much more than video conferencing, it's really a suite of communication and productivity tools all bundled together.

Tools 89

Tools Google LinkedIn Leadership 89

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person.

Technology 170

Technology Publicity Software Pitching 170

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

Konnect Agency

OCTOBER 30, 2019

Public relations is one of the most powerful and effective ways to communicate your message to your consumer – it uses a variety of tactics to manage the message between a company and the community, as well as promote goodwill between the brand, or product, and the public, community, employees or customers.

Marketing 64

Marketing Consumer Local Social Media 64

Waxing UnLyrical

JUNE 15, 2011

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. Someone who is going to cover your business in a façade will not engage your community on the same level as a trust agent speaking his/her mind.

Brand 78

Brand Branding Customer Service Twitter 78

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. To put it another way, predictions are equal parts analysis and aspiration. There is no order of merit to the predictions below, I’ve merely listed them in the order in which they were received.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Does this mean good old fashion pitching is over? Content marketing augments PR in so many ways, but it also complements many other communications and marketing functions across a business.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? This is a serious reputational consideration – and from this perspective, establishing kindness as a corporate value makes serious sense. Being kind is often having difficult conversations sooner, but in a fashion that treats your employees like human beings.

Leadership 71

Leadership Reputation Employee Hotels 71

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. AW: The biggest lesson we face in our work is also a joy.

Retail 225

Retail Consumer Brand Branding 225

Beyond PR

NOVEMBER 30, 2017

In true rock star fashion, it’s like they’re winking to their audience: “you know who we are.” For some types of corporate social responsibility news, no boilerplate is the right choice. This release from General Mills isn’t really about them – it’s about one of their community programs, to amplify and enable female farmers.

Examples 65

Examples Insurance Insurance Fashion 65

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. She’s worked in public relations for 10 years, specializing in the home & design, lifestyle, and luxury sectors.

Pitching 61

Pitching Consumer How To Meeting 61

Waxing UnLyrical

MARCH 28, 2016

Spring has sprung, and if you’re like most people, you’re getting the urge to break out your rubber gloves and indulge in some good old fashioned spring cleaning. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Strategy 40

Strategy Banking Fashion SEO 40

Prohibition

JULY 14, 2017

At the risk of teaching you to suck eggs, content is – in a nutshell – what makes the communications industry go round. It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Barokas

DECEMBER 20, 2017

Learning how one utility set up a community solar farm or a battery storage unit helps other utilities glean concrete lessons and plan their own programs. Highlighting these case studies is also a good way to tell the world about the innovative, community-focused work our members do. Read, read, read.

Construction 68

Construction Healthcare Leadership Local 68

Waxing UnLyrical

FEBRUARY 27, 2015

And that’s fine, except you’re not going to get much out of it in terms of community building, thought leadership, etc. But the whole point of being a grown-up is that you engage thoughtfully and in a measured fashion. How to use social media (not). ” This is true. Based in the Washington, D.C.,

Social Media 40

Social Media How To Media Twitter 40

Bad Pitch Blog

DECEMBER 9, 2010

You’re so big and girthy that you get to come to a party at (wait for it) the Hudson Terrace, which hasn’t been hot since the mood ring was in fashion. Haworth has a unique interest in how social media influences work environments and new communities. So are you big enough to hang ? Here’s the kicker.

Social Media 96

Social Media Airlines Facebook Fashion 96

PR Conversations

NOVEMBER 20, 2014

It is not merely semantics to believe communications take place between people and so recognise that employees are actually people who may be belong to Unions, be shareholders, members of a local community – and active, intelligent participants in the organisation’s success, not simply a human resource to be informed and persuaded.

Employee 77

Employee How To Internal International 77

PR Conversations

MAY 1, 2017

Or the crisis plan is siloed in some hidden corporate corner completely out of date. However, I’d like to see this in the form of practices such as collaborative communities of practice and what Yrjö Engeström calls negotiated knotworking. My argument supports your points, that individuals need wider support.

Crisis 63

Crisis Crisis Management Leadership Training 63

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Career Shifting Consider creating something that uniquely fits work you can do and fashion a method that enables you to convincingly approach an employer.

Corporate 274

Corporate Leadership Advertising Advertising 274

5W PR

FEBRUARY 14, 2024

Forget the boring corporate social responsibility reports and dull “eco-friendly” slogans scrawled across plastic packaging. They’re a discerning, socially conscious force, from Gen Z activists toting reusable water bottles to budget-conscious families demanding fair trade coffee and ethical fashion.

Consumer 78

Consumer Brand Branding Agriculture 78

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. I provide strategic digital and social media advice on behalf of corporate, media and political communication clients.

Interviews 28

Interviews SEO Banking Radio 28

Prohibition

JANUARY 19, 2024

Instagram trends report revealed Instagram has released it’s 2024 trends report after surveying Gen Z (ages 11-26 at the time of writing) across five countries, highlighting that fashion, beauty, lifestyle, and food content are growth areas that are appealing to younger audiences.

Groups 62

Groups Instagram Social Media Trends 62

Waxing UnLyrical

SEPTEMBER 28, 2010

On what system Pepco has of working with other departments during a crisis: “Pepco brings together representatives from Corporate Communications, Customer Care, Regulatory Affairs, Government Affairs, and Operations to work together in our Joint Information Center (JIC) during a crisis. These fine folk did: Jan.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

SEPTEMBER 30, 2010

His channel is full of videos about random topics formatted in classic vlog fashion–with a handheld camera and minimal post-processing. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line.

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. Steve Crescenzo observes this problem in corporate communications. Corporations constantly churn out copy for communication channels and PR campaigns. He’d love to grab a gab on Twitter. Two things though.

Blogging 71

Blogging Twitter Creativity Facebook 71

PR Conversations

OCTOBER 29, 2015

These days such programs may be called ‘community engagement’ – and involved developing new concepts to make road safety, if not sexy, at least interesting. I found myself in economic development and corporate communications, which entailed managing branding of projects and partnerships with organisations.

Publicity 40

Publicity Local Training Education 40

Deirdre Breakenridge

APRIL 29, 2019

To be clear, this may not unfold in such a calculated or nefarious fashion. This is PR at its finest – relations with a public community. In other words, well-executed content marketing helps you develop an additional platform to communicate with reporters. 4 Ways to Make the Most of Media Relations Without Selling Your Soul.

Survey 377

Survey Media Relations Media Ethics 377