Reputation Us

APRIL 4, 2019

PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. REPUTATION: BY THE NUMBERS. 77.5 – Treat employees respectfully.

Reputation 60

Reputation Study Consumer Banking 60

PRSay

FEBRUARY 2, 2024

In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. A Wyzowl 2023 study found that 91% of consumers want to see more online videos from brands, which demonstrates the ever-growing popularity of video content among consumers today.

Trends 184

Trends Video B2C Measurement 184

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

Reputation Us

JANUARY 3, 2020

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. Linking Your Reputation to Social Responsibility.

Reputation 60

Reputation Corporate Survey Employee 60

Onclusive

JUNE 16, 2023

And, how can PR and Comms teams tackle the rise in de-influencer content and protect their reputation? When they have a large social media presence, they can also actively encourage consumers not to engage with a brand that use Influencer PR or marketing tactics – this can undoubtably be bad for brand perception and reach.

How To 195

How To Consumer Social Media Community 195

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. .

Reputation 88

Reputation Social Media Reddit Media 88

Reputation Us

APRIL 2, 2019

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. REPUTATION: BY THE NUMBERS. o 77.5 – Treat employees respectfully.

Reputation 60

Reputation Apparel Nonprofit Banking 60

5W PR

MARCH 27, 2017

Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Consumers electronics are particularly popular with the younger generation. Therefore, a strong presence on social media is essential for any consumer electronics business. Reputation. Social Media.

Consumer 102

Consumer Reputation System Community 102

Agility PR Solutions

DECEMBER 3, 2018

Consumers are increasingly demanding that the brands they do business with take stands on societal and cultural issues and get more involved in improving their communities—and this new sense of involvement and opinion has become a major factor in brand reputation. appeared first on Agility PR Solutions.

Reputation 94

Reputation Brand Branding Community 94

Reputation Us

JANUARY 13, 2020

Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority.

Reputation 60

Reputation Crisis Insurance Insurance 60

Reputation Us

NOVEMBER 3, 2019

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. But who oversees a company’s reputation? But who oversees a company’s reputation? Enter the Chief Reputation Officer or CRO.

Reputation 79

Reputation Public Affairs Survey Financial 79

5W PR

JULY 21, 2023

These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors. This strategy allows variety stores to attract customers seeking distinctive items and build a reputation as a go-to destination for unique merchandise.

Retail 78

Retail Local Consumer Community 78

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. I’ll flesh out strategies in my next post, but the steps toward cancel club redemption are similar to any reputation crisis playbook – but on steroids. But the best reputation crises are the ones that didn’t happen. Few cancellations are permanent.

Construction 385

Construction Crisis Reputation Social Media 385

PRSay

MAY 15, 2024

And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust and reputation, it’s proven successful. That said, the communications world today is intensely disrupted.

Crisis 125

Crisis Crisis Management Crisis Communications Journalism 125

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.

Technology 78

Technology Interviews Reputation Crisis 78

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Purpose and values-based communications will become an essential part of the marketing toolbox. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Look for brand values to be a core message for most organizations.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Consider The Impact on Local Communities. Here are some tips to both landing media interviews and making sure they’re successful. And maybe it’s better they did.

Media 294

Media Trade Shows Travel Interviews 294

Stephen Waddington

FEBRUARY 15, 2022

There are different priorities for corporate and financial public relations relative to consumer and trade public relations. These impacts corporate and consumer public relations. It also impacts the corporate and consumer brand. A recent case study highlights the issue.

Trends 157

Trends Publicity Marketing Case Study 157

Reputation Us

JULY 13, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. The top three “Overall” U.S.

Banking 60

Banking Reputation Financial Government 60

Reputation Us

JULY 14, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. The top three “Overall” U.S.

Banking 60

Banking Reputation Financial Government 60

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. These partnerships open doors to new markets and communities, strengthening your foothold.

B2B 94

B2B Marketing Measurement Social Media 94

PR in High Definition

JUNE 28, 2022

To put it simply, they engage in brand reputation shaping, rather than so-called ‘rainbow washing’ – using rainbow colours and imagery to suggest to consumers that a brand supports LGBTQ+ equality, without backing these campaigns up with concrete action. Globally, the LGBTQ+ community possesses a whopping $3.7

Reputation 62

Reputation Community Training Consumer 62

5W PR

MARCH 27, 2023

Brands can take advantage of this by showcasing UGC on social media channels, engaging with consumers, and building a sense of community. Reposting from customers demonstrates brand appreciation, and can help build a sense of community. Brands can foster connections and boost customer relations with user-generated content.

Industry 88

Industry Social Media Community Consumer 88

5W PR

NOVEMBER 15, 2023

Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior. Sustainability and ethical marketing Consumers today are increasingly concerned about the environment and ethical practices. Displaying calorie counts and allergen information is essential.

Strategy 78

Strategy Marketing Ethics Mobile 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. consumers say they are suspicious of news content. PR skills once used exclusively in media relations are easily transferred to social community management, influencer relations, and content marketing.

Mobile 100

Mobile SEO Reputation Web 100

5W PR

OCTOBER 9, 2023

Understanding cultural nuances is crucial to avoid missteps that could harm a brand’s reputation. Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country. Tailoring storytelling helps create an emotional connection with consumers.

Strategy 78

Strategy Brand Branding How To 78

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. This is of paramount importance in PR and communications because it provides a nuanced understanding of how audiences understand your band and the content you create.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. This is of paramount importance in PR and communications because it provides a nuanced understanding of how audiences understand your band and the content you create.

Measurement 195

Measurement Analysis Reputation SEO 195

5W PR

JUNE 14, 2023

Conducting market research to identify consumer preferences, dietary needs, and lifestyle habits is essential. This understanding enables the development of snack options that align with consumers’ desires for both taste and nutrition. This is because busy consumers seek convenient and on-the-go options.

Marketing 88

Marketing Consumer Education Retail 88

5W PR

OCTOBER 19, 2023

Their association with any brand can quickly grab the attention of consumers and create a lasting impression. Authenticity concerns Consumers are becoming increasingly savvy. If a celebrity’s endorsement feels forced or insincere, it can backfire and harm the brand’s reputation.

Brand 78

Brand Branding Product Launch Sports 78

5W PR

MARCH 29, 2023

The health and wellness industries have gained attention as consumer awareness of physical and mental well-being increases. These partnerships will improve their reputation and trustworthiness. Wellness companies can foster customer loyalty and spread word-of-mouth marketing by creating a sense of community.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

David PR Group

JULY 13, 2016

Harris Reputation Quotient attributes. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Starts with “The Reputation Quotient”. Make a mistake and we aren’t happy.

Reputation 40

Reputation Measurement How To Financial 40

Prohibition

AUGUST 24, 2023

Food safety concerns can have a detrimental impact on businesses, leading to loss of reputation, customer trust, and even legal repercussions. Their expertise lies in managing communication and reputation for food-related businesses, including restaurants, food manufacturers, distributors, and retailers.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

5W PR

OCTOBER 31, 2019

Now, more than ever, consumers are seeking connections. Gone are the days where businesses can run rampant with little consumer recourse. In order to make the right connections, therefore, it’s important to find ways to add a more human touch to a brand’s communications. How can this be done?

Brand 113

Brand Branding Consumer Community 113

Buchanan PR

APRIL 17, 2024

Reputation Management: Keeping tabs on public conversations and promptly addressing any negative comments or concerns. Adapting to Trends: Monitoring identifies current trends, and listening ensures you’re well-positioned to adapt to evolving consumer preferences and behaviors.

Social Media 102

Social Media Trends Crisis Management Tools 102

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. This new mom also provides helpful tips and perspectives on how she runs her business.

Publicity 131

Publicity Small Business Trends Leadership 131

5W PR

APRIL 19, 2023

External Benefits For businesses, brand image and reputation are crucial factors that can make or break success. A strong brand image can help attract and retain customers, while a poor reputation can drive them away. A survey found that over 60% of consumers are more likely to choose a brand that prioritizes diversity.

Internal 88

Internal International Transportation Employee 88