ImPRessions - Crenshaw Communications

JULY 28, 2023

Why do most sales tech companies struggle to drive great PR? Look at companies like Crunchbase or Drift. Everyone drinks the Kool-Aid Every sales tech company thinks they’re the coolest thing ever. produced by the sales community itself. produced by the sales community itself.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Be a part of their community.

Storytelling 329

Storytelling SEO Community Engineering 329

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JULY 18, 2023

Or, is it a campaign to position a business as a caring member of the community? Perhaps for a sustainability company looking at green lighting options, a holiday like Diwali could be leveraged for PR. The company can promote how to mark the holiday in a more sustainable way, considering low-wattage string lights, for example.

Examples 293

Examples Consumer Software Analysis 293

Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

Storytelling 76

Storytelling Resources Web Journalism 76

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Captivate key communities? Get to know digital marketing and storytelling. You’re in the right place! What if you could effortlessly. Attract more of the right attention AND. Your life would be a-m-a-z-i-n-g!

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

This kind of organic brand awareness is particularly valuable for new companies or challenger brands. A campaign of consistent earned and owned content, reactive commentary, and trade or business media coverage can vault a little-known company into the spotlight. Storytelling engages, influence persuades.

Storytelling 233

Storytelling Education Software LinkedIn 233

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Watch out for the fed up commuters ranting at train companies every morning or the lunchtime diners unimpressed by what’s on their plate. I’ve developed each of these themes below.

Storytelling 78

Storytelling Social Media Internal International 78

5W PR

MARCH 4, 2024

Let them share where they long to go themselves, then show them how the company can make it happen. Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. It’s about connection, feeling safe, and knowing the company has the traveler’s back.

Travel 78

Travel Consumer Strategy Tourism 78

5W PR

AUGUST 18, 2023

Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level.

How To 78

How To Resources Storytelling Community 78

Barokas

SEPTEMBER 11, 2017

For the last six years, Denver Startup Week has taken over the streets of the Mile High City, growing a culture of innovation and entrepreneurship through 300 free community events supporting all industries and all stages of business. Today’s storytelling relies on data to validate a company, its products, or even an entire industry.

Storytelling 74

Storytelling Data Local Leadership 74

5W PR

JANUARY 3, 2024

To create a memorable experience, companies must understand their values, preferences, and aspirations. By crafting messages that resonate with emotions and beliefs, strategic communicators can establish a connection and relevance. Storytelling The power of storytelling can’t be overstated in this context.

Communications 78

Communications Storytelling Nonprofit Measurement 78

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. To truly connect with them, companies shouldn’t assume that they already know what everyone wants. Authenticity is key Transparency is the new currency.

Consumer 78

Consumer Industry Brand Branding 78

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Connect with her on LinkedIn.

Creativity 96

Creativity Storytelling LinkedIn System 96

PRSay

OCTOBER 28, 2020

She also gave a presentation on storytelling at Tuesday morning’s General Session, with a peek behind the scenes of the country songwriting business in Nashville and an introduction to an a cappella performance by Nashville-based recording artist Alison Russell. Storytelling is an essential aspect of being human and becoming humane.

Storytelling 60

Storytelling Writing Conference Radio 60

5W PR

FEBRUARY 24, 2023

They can also build up more credibility within the fashion community. Public relations Fashion brands can use public relations efforts and storytelling to get their name out there and reach customers. When paired with storytelling, companies can connect with even more people.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Onclusive

AUGUST 22, 2017

A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email.

Media Training 397

Media Training Crisis Communications Conference Training 397

Solo PR Pro

APRIL 23, 2019

For these organizations, seeking strategic alliances serves their goal of making their communities better places to live and work. While that’s lovely and altruistic, it’s also good for business because they know that their needs – access to a robust workforce and customer base – are best served in a thriving community.

Community 45

Community Publicity Construction Television 45

PR for Anyone

MARCH 27, 2024

Carrie KC West is an author, transformational story coach, and Founder of the Storytellers Academy – an organization dedicated to empowering individuals to review their life story, and assisting them to change and rewrite the parts that they wish to edit.

Film 130

Film Storytelling Writing Insurance 130

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170

5W PR

SEPTEMBER 8, 2023

These posts are an excellent way for brands to communicate key messages, share updates, and spark conversations within the TikTok community. Storytelling Text posts can allow brands to tell stories, share anecdotes, and convey brand narratives without the need for video production.

Product Launch 78

Product Launch Marketing Video Education 78

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

We saw the Coca-Cola company air a Super Bowl ad featuring a stream of attractive multiethnic individuals set against “America the Beautiful,” sung in various languages. Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small.

Trends 185

Trends Storytelling Corporate Leadership 185

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal Communications. Social Media & Community Management.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

OCTOBER 6, 2023

Storytelling Customer feedback in product development provides compelling narratives that can be woven into brand stories. Community building When consumers see their feedback being acknowledged and implemented, it fosters a sense of belonging to a community that has a real impact on the brand’s direction.

Consumer 88

Consumer Strategy Case Study Survey 88

PRSay

AUGUST 12, 2016

What is unique about my position is that I sit within the our Portland Newsroom – consisting of our PR, Social and Analytics team – so I work hand in hand with my PR leads, Social Strategists, Community Managers and Analytics lead. This could be a great way for storytellers to communicate their messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

Storytelling 40

Storytelling Data Analytics Engineering 40

Shift Communications

FEBRUARY 1, 2022

Traditionally the employer story was a slightly adapted version of the company brand story. It will leave companies struggling to retain and recruit talent. 73% of companies are struggling to find relevant candidates. 94% of consumers said it is important that the companies they engage with have a strong purpose.

Brand 135

Brand Branding Employee Case Study 135

PRSay

APRIL 19, 2023

Souza is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, 2023, at the Monona Terrace Community and Convention Center in Madison, Wis. ” Ahead of his luncheon keynote, Souza discusses how his interest in photography developed and what PR professionals need to know about communicating through images.

Travel 68

Travel Tourism Storytelling Newspapers 68

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. They gather invaluable behavioral insights by using the data they gather from their community of users as they interact with the extensive world of Netflix content. And with so much noise in the publishing world, that job is getting harder and harder every day.

Storytelling 63

Storytelling B2B Content Marketing Data 63

ImPRessions - Crenshaw Communications

JUNE 7, 2017

But the point here is that a company doesn’t need to be huge to be noticed. Even a tiny company can challenge competitors for customers, employee talent, and visibility. Smaller companies can seize sudden PR opportunities. Smaller companies can be niche players. They’re part of the community.

Small Business 168

Small Business SMB Local Viral 168

PRSay

FEBRUARY 25, 2022

“I have lost business because I was a Black woman, but I’ve also gained business because I was a Black woman,” said LaTricia Woods, APR, owner of Mahogany Xan Communications in Chandler, Ariz. Companies are looking for authentic storytellers and authentic representation.”. Woods was one of four panelists during PRSA’s Feb.

Pharmaceuticals 131

Pharmaceuticals Groups Storytelling Education 131

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

5W PR

FEBRUARY 12, 2024

This is where public relations steps in, not as an amplifier that’s just screaming into the void, but as a skilled storyteller, carefully weaving narratives that capture hearts and minds. Instead, it involves precisely targeting specific platforms and communities where the target customers gather.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Communications? Fast forward to today. Is it marketing?

Social Media 104

Social Media Marketing Media Analysis 104

The Hoffman Agency

APRIL 26, 2024

Like a sort of self-actualization magpie, I’ve built up a treasure trove of ideas, storytelling skills, niche interests, good friends, hobbies, habits, artifacts and trinkets — an ever-growing collection of cool stuff. I think of my journey through school, university and beyond as a process of accumulation. Or looking around, I suppose.

Agency 36

Agency Internal International Energy 36

PR in High Definition

APRIL 27, 2023

Before creating any kind of communications strategy, you must understand the current sentiment of your workforce. The best way to do this is to carry out an audit and analyse your current company culture. In the era of authenticity, the quality of the communication is more important than the quantity.

Employee 62

Employee Communications Reputation Measurement 62