The Proactive Report

FEBRUARY 17, 2023

In a world where brand loyalty is no longer guaranteed, companies must work to build brand trust in order to establish long-term relationships with their customers. This emotional connection can lead to increased loyalty, repeat purchases, and even advocacy for the brand. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

PR teams must operate in a real-time mindset to do this well in a 24-hour news cycle. Media must deliver new and compelling information to consumers instantly in a hotly competitive environment, and we’re here to help. PR agencies must determine if the juice is worth the squeeze, acting judiciously and using good judgment.

Trends 293

Trends Pitching Agency B2B 293

Onclusive

JUNE 2, 2021

They must be carefully planned. 65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ). Ask these questions to determine your PR campaign objectives: What are the communications objectives?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

MARCH 28, 2024

Crisis communication The financial landscape is constantly changing, and unexpected events or crises are par for the course. A solid financial PR strategy includes a crisis communication blueprint that lays out clear communication lines and ensures swift, honest, and steady messaging during tough times.

Company 78

Company Publicity Financial Crisis Communications 78

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. The post How Public Relations Can Enhance AdTech Marketing appeared first on Crenshaw Communications. Strategic PR delivers many benefits for adtech brands.

Publicity 203

Publicity Marketing Advertising Advertising 203

Onclusive

FEBRUARY 14, 2023

In this final post, we’ll be sharing how to authentically communicate your brand’s environmental sustainability goals and initiatives with the media and all stakeholders – the final, crucial piece of the puzzle. The challenge for every comms professional is what to communicate and when. If you do it right.

Reputation 195

Reputation Automotive Brand Branding 195

PRSay

AUGUST 19, 2021

Current job title : Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University. As part of our tenure process here in SCOM, faculty must hold a Ph.D., must earn the Accreditation in Public Relations before tenure and must be active in PRSA.

Meeting 195

Meeting Education Ethics Leadership 195

PRSay

MARCH 27, 2020

Companies are adapting to remote work and business leaders must learn to navigate other new challenges, such as establishing a different kind of work-life balance while continuing to manage projects for employees and organizations. Now is not the time to chase down new opportunities or business leads. This is of utmost importance.

Crisis 203

Crisis How To Resources Employee 203

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

To connect a campaign to a holiday, there must be a purpose, a relevant message, and of course a thorough plan. Here are some examples of how Cooler Screens and other leading digital brands are making good use of AI, and some recommendations for further reading. appeared first on Crenshaw Communications.

Construction 182

Construction Storytelling Tools B2B 182

ImPRessions - Crenshaw Communications

MAY 24, 2022

After all, we are communicators. In an era of disinformation and fake news, transparency is a must. The best communications people don’t try to shade the truth or blur ethical lines to gain a temporary advantage; rather they keep it straightforward and credible. . A gift for conversation . It helps if you enjoy what you do.

Interviews 170

Interviews Ethics Study Course 170

ImPRessions - Crenshaw Communications

APRIL 15, 2021

The case must show the customer’s success by using the company’s product – in the language of hard metrics. Anecdotal descriptions along the lines of “campaign achieves a great increase in inbound leads and awareness” will not bring home the trophy. Judges read hundreds of entries, so the narrative must keep them engaged.

Case Study 298

Case Study Study B2B Technology 298

Wadds Inc.

SEPTEMBER 27, 2023

Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators.

Internal 122

Internal International Case Study Analysis 122

PRSay

APRIL 25, 2024

Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. If you want to build a professional brand in communications, then you should probably be already in the field of communications and find ways of expressing that experience.

Strategy 78

Strategy Brand Branding Leadership 78

The Hoyt Organization

SEPTEMBER 18, 2023

The challenging part amid all this chaos is that leaders must embrace uncertainty, which is not natural or easy to do while dealing with personal challenges such as stress and burnout. As a leader, you must find ways to sustain people and performance in uncertain times. You must be at your best to encourage others to be at their best.

Employee 96

Employee Leadership Exercises Policies 96

Burrelles Fresh Ideas

APRIL 16, 2024

They no longer have the patience to sift through generic content and are less willing to invest their valuable time in it, leading to a decline in engagement metrics. Expanding Reach and Generating Leads Today’s B2B buyers conduct extensive research online before making purchasing decisions.

B2B 93

B2B Marketing Measurement Social Media 93

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. The plan must include topics and publications that are relevant to the industry and important for company messaging. And, that positive word of mouth, in turn, can lead to a valuable reputation for good work and more wins in the future.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. The plan must include topics and publications that are relevant to the industry and important for company messaging. And, that positive word of mouth, in turn, can lead to a valuable reputation for good work and more wins in the future.

How To 203

How To Case Study Meeting Pitching 203

PRSay

OCTOBER 9, 2023

Clark will lead PRSA’s Executive Leadership Certificate Program, a webinar series that runs Nov. The way we think about external events leads to our emotional state. We must be able to recognize what we feel, so we are aware when certain feelings are disruptive and need to be changed. Nobody makes us feel any certain way.

Leadership 176

Leadership Financial Employee Google 176

PRSay

AUGUST 25, 2020

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Inequality anywhere is inequality everywhere,” said panelist Debbie Ebalobo, director of external and financial communications for the Coca-Cola Company.

Community 188

Community Brand Branding Resources 188

Stern + Associates

DECEMBER 5, 2023

How can leaders model an environment of open communication where it’s safe for all to speak up? Jim Detert (“ DEE-tert”) , an award-winning social scientist who focuses on improving the agency and effectiveness of individuals and the cultures within which they work, is the leading expert on the role of workplace courage.

Communications 62

Communications Employee Construction Strategy 62

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

We are seeing an increase of advertising-based video-on-demand (AVOD) channels, such as HappyKids , and Fawesome , popularity leading to adjustments ad strategies. This, in turn, is leading to an even greater pool of streaming ad inventory. These three top trends are shaping the streaming landscape and, thus, its communications.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

We are seeing an increase of advertising-based video-on-demand (AVOD) channels, such as HappyKids , and Fawesome , popularity leading to adjustments ad strategies. This, in turn, is leading to an even greater pool of streaming ad inventory. These three top trends are shaping the streaming landscape and, thus, its communications.

Trends 170

Trends Advertising Advertising Video 170

Cision

NOVEMBER 13, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. Jay Baer Asks — What Tools Do Communications Pros Need to Measure Their Efforts? So the way I see it is this: Earned Media measurement must be specific.

Measurement 0

Measurement Video Tools Communications 0

PRSay

JANUARY 2, 2024

Clear communication from leaders can inspire employee confidence and restore trust, Gallup says. In turn, stressed-out managers tend to stress the people they lead. To succeed, hybrid-work culture must be done right. Employee trust in organizational leadership plummeted during the pandemic, before starting to recover in 2023.

Trends 94

Trends Employee Leadership Training 94

PRSay

SEPTEMBER 6, 2018

One of my favorite sayings is, “Either lead, follow or get out of the way.” There’s so much truth and significance in this statement, especially in today’s hyper-connected communications world. And we must be prepared with recommendations to remedy the issue. We must be proactive in addressing issues. PR icon Arthur W.

Ethics 224

Ethics Construction Conference Publicity 224

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. Furthermore, a well-rounded media relations campaign needs to utilize multiple communications channels.

Media Relations 202

Media Relations Media Pitching Case Study 202

Wadds Inc.

SEPTEMBER 7, 2023

The latest edition of the European Communication Monitor (ECM) identifies public relations management's most important strategic issues in the past 15 years. Organisational trust and aligning public relations with management and business strategy are the leading longstanding issues for public relations practice.

Report 116

Report Publicity Study Analysis 116

Solo PR Pro

FEBRUARY 13, 2024

Poor or evasive communication, especially about fees and expectations, is another warning sign. Remember that larger firms will often have their own contracts, so you must ensure that they include your critical protections or ask if they would be willing to use your agreement.

Financial 83

Financial Banking Ethics Small Business 83

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. It also aids in refining communication strategies by identifying target audiences so you can optimise content placement.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. It also aids in refining communication strategies by identifying target audiences so you can optimise content placement.

Measurement 195

Measurement Analysis Reputation SEO 195

Bianchi Biz Blog

FEBRUARY 1, 2024

In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market. Effectively navigating Japan’s communications and PR landscape demands a nuanced approach.

Marketing 106

Marketing Newspapers Print Local 106

Landis PR

NOVEMBER 14, 2022

A recommended approach that tackles our new realities can be summarized in seven simple steps and tactics: Be empathetic: PR pros can no longer put together a communications plan considering only what companies want to communicate but also what the public wants to hear. Why not use this to our advantage in communications plans?

Communications 98

Communications How To Local Survey 98

PRSay

APRIL 8, 2020

Executives around the globe are facing a daunting task: leading their teams and organizations during the COVID-19 crisis. Garland Stansell, APR, PRSA’s 2020 chair, says leaders must ensure that they, and their loved ones, are safe and are practicing social distancing and other prevention practices during the outbreak. .

How To 190

How To Crisis Employee Resources 190

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A great brand marketing PR campaign can even drive leads and sales. It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. Marketing teams have regular access to information like analytics, leads, conversions, and sales trends.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

JULY 26, 2022

Lean into communication with colleagues . Since in-person interaction is diminished, it’s important to lean into communication with colleagues to ensure that everyone is in sync on tasks and the work is getting done. Invest in the best technology, leading with Wi-Fi . Pro tip: research Wi-Fi speeds before you travel.

How To 309

How To Meeting Travel Employee 309