Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 159

Social Media Mobile Media Video 159

PRSay

MARCH 9, 2017

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. In short order, it was followed a barrage of requests from media asking to use the footage. In short order, it was followed a barrage of requests from media asking to use the footage. Take a quick test.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Communications Conversations

APRIL 23, 2021

A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. Instead, it appears there are a lot of people on Nextdoor that are upwardly-mobile adults. That may change the way you think about Nextdoor from a social media marketing perspective. Makes sense, right?

Social Media 218

Social Media Report Pinterest Reddit 218

Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. We know that, in most cases, your organization’s website should be the official home base for your crisis communications. White paper: Dark Websites as a Crisis Communications Strategy. Tweet this!)

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow.

Social Media 177

Social Media Media Interviews Instagram 177

Cision

JUNE 28, 2016

We needed to have mobile adoption, the devices in people ’ s hands and tens of millions of users,” said Joel Comm. Every innovation in social media goes through a similar growth cycle. Live video is changing both the tone of social media and how we interact with it. In 2016, live video seems like a no-brainer.

Social Media 213

Social Media Media Video Film 213

Konnect Agency

MAY 11, 2023

Unlocking the secrets of Gen Z’s social media prowess is akin to discovering a treasure trove in the digital realm. With smartphones, social media platforms, and unfettered access to information as their daily companions, Gen Z has become synonymous with connectivity and unwavering social awareness.

Social Media 52

Social Media Agency Media Mobile 52

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations. Photo credit: cbc.ca.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

Shift Communications

JULY 3, 2019

Keeping Up With Social Media. Last month, I had the opportunity to learn from successful social media professionals from a variety of organizations in the area at Boston’s PRSA Social Media Summit. Some people prefer consuming social content through mobile devices, and some prefer to use the computer.

Social Media 98

Social Media Media Storytelling Mobile 98

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Mobile search surpassed desktop search eight years ago – in 2015.

B2B 165

B2B Leadership Marketing Software 165

Cision

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. If you have an event or celebrity to promote in a major media market radio may be the way to go. How to Improve Your Social Media Targeting.

Communications 225

Communications Marketing Radio Airlines 225

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Rethink the 70-30 rule.

Social Media 120

Social Media Media Comparison Guidelines 120

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Social Targeting on Snapchat. Snapchat is tough to understand from a communications standpoint. Its barrier to (organic) entry is high relative to nearly every other major social network.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

JULY 24, 2015

many consumers are considering a move to mobile wallet and payment services instead. Interest in mobile payment technology. In particular, alternate payment technology, especially mobile wallets, is widely seen as a potentially better option by many consumers. Get the latest insights on EMV implementation and mobile payments!

Mobile 120

Mobile Financial Retail Technology 120

Cision

SEPTEMBER 15, 2016

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. While social media is increasingly gaining prominence, it shouldn’t be treated as isolated from the “offline” world; this is is because out of the 7.4

Social Media 120

Social Media Marketing Media Study 120

Solo PR Pro

MAY 25, 2021

In April, Pew Internet released another great report detailing social media use in 2021. 5 surprises from Pew Internet's ‘Social Media Use in 2021' report. Instead, it appears there are a lot of people on Nextdoor that are upwardly-mobile adults. Makes sense, right? Twitter trended much younger.

Social Media 103

Social Media Report Pinterest YouTube 103

Shift Communications

JANUARY 28, 2016

Note the mobile-only orange line; mobile-only usage continues to increase vs. overall users. Facebook must be part of every communications strategy in some way, no matter how small, because Facebook is where all the people are. Total monthly active users ended just shy of 1.6 Christopher S. Vice President, Marketing Technology.

Mobile 60

Mobile Facebook Social Media Instagram 60

Shift Communications

SEPTEMBER 28, 2017

The Social Impact Theory. In 1981, long before social media existed, Ohio State University psychologist Bibb Latané coined the social impact theory after conducting a series of experiments to validate his hypothesis about how influence works. How Does It Apply To Social Media? Christopher S.

Social Media 122

Social Media Media Groups Mobile 122

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

Instagram 333

Instagram B2B B2C Case Study 333

Shift Communications

NOVEMBER 2, 2017

Surprisingly, some of that growth came from North America, traditionally a fairly stable market for the giant: Mobile Users. Facebook stopped publishing its mobile-only user data; we use predictive analytics to estimate the percentage of their mobile and mobile-only users based on the last 7 years of data and their current overall user base.

Facebook 87

Facebook Social Media Mobile Media 87

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Here’s our round-up of all the latest social media updates you need to know! BeReal gains competitor traction.

Instagram 62

Instagram LinkedIn Social Media Media 62

Melissa Agnes

SEPTEMBER 29, 2014

Two weeks ago I was in Dubai presenting a 6 hour workshop on the use of social media and mobile technology for emergency management, to the GCC healthcare sector. The Middle East is doing great things on social media. Talk about welcoming communication! Technology and Crisis Communications'

Social Media 214

Social Media Hotels Media Government 214

Bianchi Biz Blog

MAY 16, 2024

In this next blog post in the series, Grace Haekyung Son of PR House, describes the business and communications environment in South Korea and offers advice on navigating her home market. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

YouTube 95

YouTube Marketing Local Chemicals 95

PRSay

FEBRUARY 24, 2017

That’s why presenting campaign results to executives may be a communicator’s most essential skill. It’s also a skill the communications team at Southwest Airlines has mastered. Here are three insider tips for using dashboards and data to inform and impress top leaders: “Socialize” your dashboard.

Social Media 115

Social Media Airlines Media Meeting 115

The Stalwart Blog

JUNE 29, 2020

You’ll need to put your crisis communication plan, that you hopefully employed since the beginning of the pandemic, in overdrive. Plan on regular communications with customers and other stakeholders through email, social media, mobile app, and other methods.

Communications 78

Communications Crisis Communications Mobile Crisis 78

Business Wire

MARCH 22, 2017

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. We live in an era where there are more tools available than ever to build our own brand, but it’s important to be mindful that communicating with audiences is self-representation.

Social Media 150

Social Media Trends LinkedIn Media 150

Bianchi Biz Blog

MAY 26, 2022

Once you have an answer to these questions, and your messaging and objectives have been defined, you can start building your PR, ad and social media strategies. Shows engagement, mobilization and enthusiasm on the topic. You might also be interested in: Meet the Media: Sara Jensen, Technical Editor at Power & Motion.

Mobile 87

Mobile Technology Automotive Meeting 87

Presspage

FEBRUARY 13, 2018

Organizations are increasingly aware that newsrooms must be like the news media they are designed for, delivering great content. Yet as the mobile revolution takes hold, it is no longer wise to think primarily about desktop users when designing a newsroom. Think about the mobile experience. We use social media video.

Mobile 74

Mobile Google Video Nonprofit 74

Waxing UnLyrical

NOVEMBER 30, 2012

Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S

Social Media 111

Social Media Communications Healthcare Insurance 111

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people are naturally attached to the news 24/7, and there are so many different ways to stay on top – news aggregator apps, mobile alerts, social media, and Google alerts. In 2021 we added several new team members who have brought extra dimensions and new perspectives on media relations and teamwork.

Agency 310

Agency B2B B2C Pitching 310

Melissa Agnes

OCTOBER 20, 2014

I’m always on the look out for new ways to leverage social media and mobile technology for crisis management. How to determine what social channels to use for crisis communication. When I present, consult and teach, I’m always asked the question of “which social channels should we be on? .”

Crisis Communications 224

Crisis Communications Crisis Strategy Communications 224

Melissa Agnes

FEBRUARY 10, 2015

For example: Do you have a database of your customers, clients, members or other stakeholders’ confidential information (be it their name, social security number / social insurance number, home address, phone number, banking information, etc.)? Do these mobile devices contain email and other apps that are used for and at work?

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Will TikTok REALLY take over everything?

Social Media 52

Social Media Trends B2C Media 52

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

Burrelles Fresh Ideas

JANUARY 2, 2024

Mobile-First Indexing: A Priority, Not an Option [SOURCE] The dominance of mobile browsing has made mobile-first indexing a critical aspect of SEO. Websites not optimized for mobile are now at a significant disadvantage in search rankings. Leveraging social media for SEO.

SEO 85

SEO Mobile Engineering Ethics 85