Stephen Waddington

NOVEMBER 20, 2018

AMEC has launched a free tool to enable public relations practitioners to benchmark and improve their measurement approach. The AMEC Measurement Maturity Mapper, or M3 for short, is a new tool that benchmarks an organisation’s approach to measurement and makes recommendations for areas of improvement.

Measurement 62

Measurement Tools eBook Education 62

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. International Association of Business Communicators (IABC) World Conference. Staying on top of the latest trends, technologies and strategies is paramount. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

5W PR

APRIL 8, 2024

Collaborating with educators, producing informative content, and sponsoring financial literacy workshops are some ways to empower consumers. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey.

Consumer 78

Consumer Financial Ethics Banking 78

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Promote your business and amplify your message across communication channels: Public Relations and Social Media.

Training 45

Training LinkedIn Marketing Pinterest 45

Mindful Marketing

SEPTEMBER 6, 2016

September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.” ” As AMEC describes it, it is “A global program of activities to spotlight attention on the importance of PR measurement. Our first tip: Benchmark.

Measurement 50

Measurement Analytics Twitter Internal 50

PRSay

APRIL 21, 2020

I relied on the APR study guide, free boot camps and workshops, and the advice of many people who had previously taken the exam. Preparing for the exam reiterated the integrated marketing communication practices I teach in the classroom and fine-tuned my strategic planning capabilities. A sense of pride. My advice: Do it now!

Ethics 210

Ethics Study Print Social Media 210

PRSay

APRIL 25, 2024

If you want to build a professional brand in communications, then you should probably be already in the field of communications and find ways of expressing that experience. Your goals should be specific, measurable, achievable, relevant and timed (SMART). Seek out relevant courses, workshops, seminars and webinars.

Strategy 86

Strategy Brand Branding Leadership 86

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Shift Communications

FEBRUARY 9, 2016

I recently had the opportunity to speak at PRNews’ Emerging Communicators Workshop and was very encouraged that measurement and analytics featured as such a prominent part of the agenda. The fact is we don’t and our emerging communicators face a significant, and in my opinion damaging, knowledge gap.

Communications 60

Communications Marketing Analytics eBook 60

Stern + Associates

FEBRUARY 20, 2023

Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color. The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.”

Local 99

Local Community Ethics Education 99

Konnect Agency

APRIL 24, 2024

For example, if you’re hosting a product launch event for a new fitness app, incorporate interactive fitness challenges, live demonstrations, or wellness workshops to engage attendees and showcase the app’s features. Measure Event Success Evaluate the impact of your event by defining clear metrics and KPIs to measure success.

Product Launch 52

Product Launch Transportation Measurement Examples 52

PRSay

OCTOBER 22, 2021

The company’s communications team found itself pivoting into crisis mode. Things began to continually get worse,” said Kristin Seay, Delta’s director of employee communications. Our communications strategies and ways of working were based on whatever had happened the day before.”. “Our

Crisis 78

Crisis Airlines Travel Internal 78

Waxing UnLyrical

MAY 24, 2011

Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Guest post by Richard Bagnall.

Measurement 91

Measurement Social Media Media Internal 91

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. The three-day event was packed with dozens of workshops, networking and impressive keynotes. Natan Edelsburg, COO, MuckRack.

Conference 109

Conference Internal International Storytelling 109

Burrelles Fresh Ideas

DECEMBER 12, 2023

via GIPHY ‘Twas the night before Christmas, and all through the North Pole, not a creature was stirring—except for Santa Claus, who was pacing nervously in his cozy workshop. Find out how we help PR pros with media outreach, monitoring, and measurement. Jolly PR Solutions partnered with Burrelles to save Santa and create holiday magic!

Social Media 80

Social Media Trends Crisis Crisis Management 80

Waxing UnLyrical

DECEMBER 20, 2011

Without the input of communicators and marketers far and wide I fear Christmas may be doomed. Christmas Communication Plan 2011. Prepared by senior communication elves: Peppermint Pete and Ernie Evergreen. Santa’s Workshop holds a monopoly on Christmas magic. Long story short, I photographed their comm. Need/Opportunity.

Communications 66

Communications Analysis Print Meeting 66

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Stephen Waddington

JULY 21, 2020

Education Campus and classroom education is going to be different with social distancing measures in place. Organisations have realised that you can’t transfer a workshop lasting longer than 60 minutes online and expect it to work. Executive teams have relied on communication teams for research, listening, engagement and evaluation.

Crisis 78

Crisis Agency Enterprise Local 78

Waxing UnLyrical

SEPTEMBER 18, 2012

21 , I’ll be leading a post-conference workshop for attendees of ALI’s “Social Media for Government Communicators” conference on (what else?) PR and social media measurement. If by some chance you are one of the folks registered for my workshop, do let me know! Next week ( Sept.

Conference 91

Conference Measurement Social Media Government 91

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# “PR outcomes usually refer to any end results of the communication campaign.

Measurement 77

Measurement Publicity Web Analytics 77

Barokas

DECEMBER 3, 2019

It took countless brainstorming sessions, messaging workshops, copy drafts and design meetings with our web partner for our vision to become clear. We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. It is second nature to us.

Case Study 78

Case Study Enterprise System Fashion 78

Sword and the Script

JUNE 15, 2021

The first step in communications is audience identification. And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. A few years back I was at a workshop at a conference for legal technology. Go to the sessions and workshops where customers or prospective customers are presenting.

Survey 119

Survey B2B Marketing Interviews 119

PRSay

OCTOBER 8, 2019

This is the time for communications professionals to step up and take control. From staying ahead of the story by conducting continuous media monitoring to knowing when and how to communicate both internally and externally, we run through our steps for managing a crisis. You manage the crisis and you manage it well. 21, at 2:40 p.m.

Crisis 87

Crisis Internal International Conference 87

Stern + Associates

NOVEMBER 16, 2023

Shockingly, a 2020 survey measuring Holocaust awareness in the U.S. Now a trained therapist with her master’s in social work, gerontology and counseling, Friedman uses the teachings of famed psychologist and fellow Holocaust survivor Viktor Frankl to communicate how one can find spiritual meaning by helping others.

Survey 62

Survey Groups Storytelling System 62

PRSay

APRIL 3, 2017

I attended the local Chapter’s jump-start session and a couple of local workshops, but then put my APR studies on hold for a year. My doctorate proved to be helpful in refining my research methods and expanding my theoretical understanding of communications and the social sciences. So what makes a better PR professor? A doctorate?

Public Affairs 113

Public Affairs Education Nonprofit Study 113

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Ishmael's Corner

MARCH 20, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I plan to use the occasion to explore whether communicators are changing fast enough. I’ll be in Portland on April 12 talking at an IABC Oregon luncheon. Cars that drive themselves.

Communications 60

Communications Storytelling Publicity Industry 60

Solo PR Pro

DECEMBER 22, 2020

When you attend PR conferences, you get access to workshops, talks and panels led by industry professionals, plus the chance to network and brainstorm with PR professionals just like you. Across marketing, communications and PR, these are 10 conferences all solo PR pros need to know about. *Be AMEC Global Summit on Measurement.

Conference 58

Conference Content Marketing Community Education 58

MaccaPR

NOVEMBER 24, 2014

Listen folks: It''s not all about the community size and fan counts! Last week, Paul Maccabee and I presented on this very topic for a wonderful audience of Minnesota Women in Marketing & Communications members - thanks for hosting us! Social Media Workshop presentation. your content ships, take a look at our.

Social Media 82

Social Media Media YouTube Film 82

Waxing UnLyrical

DECEMBER 21, 2018

What are very specific goals and how can they be measured? After defining goals, competition, opportunities/problems, audiences, trends and technologies, the business owner saw six top issues of addressability (how easily can communications address the issue at hand) and importance (to growing the business). Why is it being done?

Strategy 88

Strategy Analysis Small Business Measurement 88

Waxing UnLyrical

MARCH 14, 2012

February came and went and I didn’t write a valentine for the International Association of Business Communicators (IABC). I want to measure everything. Your measure of success is not having people complain about your project.” Every communications project looked outstanding to me. I should have. It’s getting obnoxious.

Hotels 67

Hotels Internal International Training 67

Cision

JANUARY 6, 2017

There are many aspects of branding building that differ from one industry to another including your target demographic, the tone of the communication, the opportunities to connect with your customer, but the core discipline of creating a brand remains the same, regardless of the industry. How do you measure that success?

Retail 225

Retail Consumer Brand Branding 225

Waxing UnLyrical

DECEMBER 1, 2014

Speaking of planning, I’m teaching a full day workshop for PRSA in NYC on Friday. Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Then go fill out that calendar. Next year the chat will turn five. Thank you!!!

Resources 69

Resources Nonprofit Measurement Creativity 69

wiredPRworks

NOVEMBER 18, 2020

Called Wired PR Works in 4D , this is a program for virtual presentations to groups, hands-on fear-free workshops, and online e-learning courses. Plan your communications out ahead of time around how you want to relate to people and where you want the conversation to go. How are you going to measure your success?

Content Marketing 52

Content Marketing Marketing System Reputation 52

Cision

JUNE 6, 2017

When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. Her commitment to quality content and reader engagement has attracted a huge global audience…and sponsorship deals, cookbooks, and workshops. Social media professionals agree.

Marketing 239

Marketing Television Handbook Web 239

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? We both like smart measurement. shouldn’t they always have been?

Measurement 102

Measurement Blogging Tourism Social Media 102

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? I wonder how respondents were thinking about and defining ROI. pts Settings.

Measurement 67

Measurement Twitter Tourism Social Media 67