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Mental Health & PR: Building a Supportive (and Profitable) Workplace

Burrelles Fresh Ideas

Additionally, the intangible nature of mental health poses unique difficulties in measuring progress and ROI, further complicating efforts to secure buy-in from senior leadership. Crisis communication: In times of crisis or organizational change, effective communication is paramount to maintaining trust and stability.

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Fall into Business Development

Solo PR Pro

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Showcase your expertise by offering workshops, webinars, or seminars. You can create a platform to interview thought leaders in your target industries or use it to highlight your own expertise.

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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

The first step in communications is audience identification. They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind.

Survey 117
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PR Interviews: Michael White Lansons

Norton's Notes

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

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Measurement… Supplemented

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

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Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# “PR outcomes usually refer to any end results of the communication campaign.

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Get PR Measurement Off The Island

Waxing UnLyrical

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.