Cision

AUGUST 17, 2017

Big data is behind many of the greatest technological breakthroughs of the 21st Century. It might seem hard to believe, but many communicators are still using methods and techniques that date back to the 1970s. PR will always be a creative discipline. Maximize the Impact of Your Earned Media Programs with Data-Driven Insights.

Big Data 166

Big Data Data Communications Creativity 166

Presspage

MARCH 15, 2023

We at Presspage just launched a personal AI assistant to help communications professionals with managing and answering all their questions from the media. Read this blogpost from our Product Team if you want to learn why we believe this changes the work of communications professionals for the better. We were impressed.

Technology 78

Technology Creativity Storytelling Communications 78

Doctor Spin

FEBRUARY 15, 2024

Here are communications synonyms (with explanations). Have you ever wondered why public relations professionals often talk about communications (with an ‑s) instead of communication (without an ‑s)? And what are some communications synonyms? Here we go: Communications Synonyms Communications synonyms (and explanations).

Communications 52

Communications eBook System Corporate 52

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. PR professionals can use ChatGPT to gain a competitive edge, but it’s important to understand the limitations to the technology. appeared first on Crenshaw Communications.

Construction 182

Construction Storytelling Tools B2B 182

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Solid storytelling, writing and editing skills are still very much in demand. Here are six of the top takeaways.

Communications 97

Communications Marketing Pitching Technology 97

Ishmael's Corner

NOVEMBER 9, 2014

People Don’t Actually Like Creativity. That was the headline in a Slate article taking the position that most people don’t like creativity: “We are taught that our own creativity will be celebrated and that if we have good ideas, we will succeed. That’s why the sheer act of creativity typically falls short of the finish line.

Creativity 143

Creativity Storytelling Interviews Sports 143

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. They lie at the heart of inspiring conversations and storytelling.

Storytelling 78

Storytelling Internal International Social Media 78

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients. First, state the problem that the customer needed to solve with the use of your company’s technology. The types of KPIs vary depending on the purpose of the technology spotlighted. Get creative with solutions.

Case Study 298

Case Study Study B2B Technology 298

Onclusive

OCTOBER 29, 2018

The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts. Ty Shay, CMO of Norton LifeLock, will keynote the conference with the session “Performance Storytelling.”

Storytelling 30

Storytelling Analytics Creativity Conference 30

PRSay

FEBRUARY 11, 2019

However, when she does get to her inbox, she goes straight for her favorite e-newsletters — which aren’t limited in subject matter to marketing and storytelling. The Full Monty — Executive adviser Scott Monty curates a series of links about current events and trends in the worlds of technology, business, digital communications and marketing.

Communications 109

Communications Storytelling Analytics Web 109

ImPRessions - Crenshaw Communications

JULY 18, 2023

Ensuring content, visuals, and storytelling align with the theme and spirit of the occasion are essential. From back-to-school season through Halloween and Christmas, brands relevant to Barbie should be thinking now about creative ways to capitalize on Barbie-mania.

Examples 293

Examples Consumer Software Analysis 293

Burrelles Fresh Ideas

APRIL 9, 2024

The evolution of brand communication Remember the days when businesses would send out press releases to a black hole, hoping someone would pick it up? Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. That’s the magic of integrating PR strategies into social media marketing.

Social Media 92

Social Media Marketing Media Storytelling 92

Deirdre Breakenridge

FEBRUARY 1, 2016

Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community. On Tuesday, February 16th, at 8:30 p.m. … Read more.

Community 150

Community Creativity Content Marketing Infographics 150

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The internet and social platforms are key tools for storytelling, brand management and connection. The post 7 Skills PR Teams Can’t Do Without appeared first on Crenshaw Communications.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Onclusive

JANUARY 16, 2019

Marketing and Communications are converging as PR has evolved radically over the last decade. To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference.

Conference 225

Conference Storytelling Data Measurement 225

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

A resource for high-level storytelling In technical industry sectors like B2B and ad tech/martech, it’s not always easy for an internal team to recognize the bigger story. Additionally, specialist communicators are adept at spotting and synthesizing trends within a sector or industry.

Leadership 182

Leadership Reputation Internal International 182

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. These tools facilitate seamless collaboration, ensuring that everyone is on the same page.

Analytics 78

Analytics Digital PR Storytelling Local 78

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. How do you define PR? “A

Storytelling 31

Storytelling Technology Publicity Exercises 31

Deirdre Breakenridge

NOVEMBER 13, 2017

In fact a 2017 USC Annenberg Global Communications study showed that 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future. Storytelling will become more creative. In 2018, we will see the rise of more storytelling.

Trends 0

Trends Storytelling Creativity Reputation 0

Cision

MARCH 22, 2017

How communicators can bring effective change to today’s media landscape. Today’s communicators are finding themselves stuck in ruts of all kinds when it comes to communicating the right message to the right audience. These ladies all agreed: the question isn’t whether or not it’s good content, but if it’s in context.

Communications 209

Communications Policies Storytelling Groups 209

5W PR

AUGUST 14, 2023

PR professionals develop communication plans, build relationships, craft messages, manage crises, conduct market research, and implement campaigns across channels. It’s a strategic discipline that requires understanding audiences, effective storytelling , and navigating complex communication landscapes.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate.

Trends 182

Trends Privacy Technology Data 182

Cision

FEBRUARY 3, 2017

The power of ideas and proper communication is one that cannot and will not be underestimated. Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

MAY 8, 2019

Alexa, will technology change the public relations industry? This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. But the real opportunity for PR and marketers may be voice storytelling. It already has, of course.

Google 186

Google Technology Course Creativity 186

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability. It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology. Allow the agency creative freedom.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things. A great data divide.

Marketing 189

Marketing Content Marketing Data Social Media 189

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry. Technology.

Creativity 60

Creativity Writing Skype Travel 60

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. Learn more about the programming here.

Local 133

Local Crisis Management Internal International 133

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. of annual revenue spent by PR firms on technology vs. 5.2% McKinsey & Company). $2

Case Study 170

Case Study Engineering Measurement Big Data 170

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs.

Media 78

Media YouTube Transportation eBook 78

PR in High Definition

OCTOBER 28, 2021

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere? Levelling up immersive technology.

Communications 62

Communications Wikipedia Meeting Technology 62

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. The post 3 Emerging Social Media Platforms B2B PR Pros Should Know appeared first on Crenshaw Communications.

B2B 405

B2B Social Media Media Instagram 405

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling.

Marketing 306

Marketing Advertising Advertising Industry 306

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. And we’re all feeling the pressure to embrace these tools.

Marketing 59

Marketing Content Marketing Storytelling B2B 59