Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. It’s also presumptuous and betrays a lack of understanding of the journalism process. Being strategic with your communication is key. Yet there are times to be assertive.

Report 310

Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Published late last year in the journal Climatic Change, it studied the cozy relationship between Big PR and Big Oil. The description of our national trust deficit is so dramatic that it practically cries out for a strong, strategic partner to help fulfill the mandate of our institutions – a partner, of course, like Edelman itself.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. Post-ChatGPT, our jobs may get easier. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs.

Communications 171

Communications Nonprofit Training Study 171

Doctor Spin

JANUARY 2, 2024

Photo: Jerry Silfwer) Spin Academy | Online PR Courses The Magical PR Strategy Question Your PR strategy should answer one simple question: Does this strategy provide a guiding principle for how your organisation should defeat competitors in the battle for attention, trust, and support? Source: Journal of Brand Management 2 Nandan, S.

Strategy 52

Strategy eBook Journalism Resources 52

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. But two wrongs don’t make a right.

Ethics 60

Ethics Journalism Banking Media 60

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. “It’s about bulletproofing your work,” said Amy George , former Associated Press reporter and founder of By George Communications. The Check, Please!

Content Marketing 144

Content Marketing Marketing Viral Study 144

PRSay

AUGUST 16, 2019

There is a broken process today for MBA students to understand strategic communications. The Journal of Management Education recently published an article from MBA Committee members with research showing that there is a need for an interdisciplinary approach to strategic communications.

Reputation 67

Reputation Course Corporate Trends 67

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Succession is one of the most critically-acclaimed and popular shows on TV today, but because of the media and PR focus of the show, there are lessons to be learned for anybody in communications, PR or media. Until next time!

Media 162

Media Fashion Television Radio 162

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. Is this a sign of the future of PR (and journalism)? I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What are some of the key components of a successful strategic communication strategy?

Automotive 245

Automotive Resources Strategy Consumer 245

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? And of course, Uber started the month in a storm of controversy after it was accused of crossing picket lines by drivers striking in protest of the president’s immigration order. Communicate regularly.

Reputation 159

Reputation How To Employee Financial 159

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. It aims to communicate with these groups to create a favourable overall company image. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR Fuel

SEPTEMBER 8, 2020

PR has grown from a de facto job to bridge the gap between business and journalism. While the purpose of journalism is to report news and events as objectively as possible, PR aims to persuade people and shape public opinion. Despite being different from journalism, PR press releases are often the foundation for news stories.

Journalism 52

Journalism Corporate Software Analytics 52

PRSay

APRIL 15, 2021

For insights, PRsay asked 14 communicators for their thoughts on the factors that a company should consider before weighing in on a social issue. . ” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . ” — Kristie Colón, Communications Director, University of Kentucky College of Pharmacy.

Company 189

Company Employee Internal International 189

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Of course, I couldn’t write a post like this without nominating a couple people myself! Thomas classroom many years ago.

Social Media 128

Social Media Agriculture Marketing Media 128

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity.

Media 76

Media Advertising Advertising Measurement 76

Cision

FEBRUARY 25, 2016

A well-thought out communication plan can only take you so far. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. When I started at GE in 1995, I was one of a handful of people at corporate headquarters who had ever used the Internet.

Newspapers 120

Newspapers Financial Crisis System 120

Melissa Agnes

JULY 17, 2014

Social media is an inevitable part of any crisis today, as well as a crisis communication tool that needs to be effectively used in order to help manage a crisis. Anyone who takes my graduate Strategic Communications course learns that leverage, one of the most overused words in Corporate America , is banned from use in all class projects.

Social Media 252

Social Media Crisis Media Viral 252

Sword and the Script

JULY 10, 2018

Of course, I jumped to make it happen. Much to his dismay, a corporate communications person, at the Clorox Company, who reports to the general counsel, declined his story idea because the executive team was too busy. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days.

Media Relations 74

Media Relations Media Content Marketing Corporate 74

PRSay

APRIL 22, 2016

Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers? There is a great opportunity to create a meaningful connection between your corporate culture and external customer base. The short answer?

Agriculture 90

Agriculture Employee Corporate Training 90

Critical Mention

JUNE 10, 2020

In recent years, the way PR and communications pros communicate with the media has undergone rapid evolution. Social media is now an invaluable resource for PR and communications pros looking to make targeted pitches for their organization or client. Social Media is an invaluable Resource for Pitching. Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Grace Platon , Communications Strategist, Communicate Grace , LLC . Public relations is HOT right now.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

DECEMBER 19, 2022

After the US congress were presented with the Journalism Competition and Preservation Act, Meta is threatening to remove news from the platform entirely if the legislation passes into law. Step by step guide to create a corporate video for your marketing needs. Facebook threatens to pull news.

Instagram 62

Instagram LinkedIn Social Media Media 62

ImPRessions - Crenshaw Communications

MAY 31, 2016

When it comes to the media relations piece of communications, having the right journalist contacts is useful. Check out Michelle’s post about the transition between journalism and PR if you don’t believe me. There’s a huge distinction between between running down stories for a newsroom and advising a corporate client.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

AUGUST 17, 2019

Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. Advertising is a distant third.

Study 61

Study Survey B2B Advertising 61

Bianchi Biz Blog

APRIL 5, 2021

And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. And, of course, our core auto dealership audience demands significant coverage of dealership/retail stories and trends. I have been in journalism my entire life.

Automotive 65

Automotive Web Meeting Media 65

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Can corporations really be ethical media enterprises? The death of truth and the need for regulation. Why isn’t this us? .”

Ethics 71

Ethics Agency Journalism Corporate 71

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. measurepr. Not always a good thing.

Internal 40

Internal International Communications Measurement 40

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Of course—every day!

Journalism 79

Journalism Ethics Film Construction 79

Solo PR Pro

JULY 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. And if nothing unexpected comes up by mid-afternoon, I can be reached by phone on the golf course feeding balls into the lake and deep into the woods — laptop at the ready in case of a true emergency. Janet Falk, Falk Communications and Research.

Meeting 98

Meeting Writing Pitching Case Study 98

Ishmael's Corner

JANUARY 27, 2015

In the course of delivering a freezer to a couple in Dripping Springs, Texas, the driver from a Sears Hometown Store accidently ran over and killed the family dog. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. This one still cracks me up.

Industry 60

Industry Storytelling Journalism Corporate 60

The Hoffman Agency

FEBRUARY 8, 2022

At some point during all that media consumption, my desire to work in the communications field emerged. The years passed, and things changed, but my goal of pursuing a career in journalism remained. This was all incredibly fun and renewed my passion for communications.

Social Media 36

Social Media Travel Engineering B2B 36