ImPRessions - Crenshaw Communications

APRIL 4, 2023

Not only do the shifts affect our lives as consumers, but innovation is often very mediaworthy. As a result, many traditional brick-and-mortar retailers must now adapt to the ever-changing demands of consumers, or risk losing their business. Starbucks has perhaps most successfully implemented mobile payments.

Retail 310

Retail Technology Mobile Consumer 310

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 78

Automotive Mobile Technology Resources 78

5W PR

AUGUST 10, 2020

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. Researchers discovered that 33% of those polled were already using three or more mobile phones in their households and that 41% anticipate more by 2025. Here’s the five. Wearable Devices.

Consumer 97

Consumer Meeting Mobile Study 97

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. More brands are shifting to a mobile-first, newsfeed-like approach. It’s new “Skimm-like” daily email is essentially a mobile-first, newsfeed-like experience. Take Nissan, for example.

Mobile 122

Mobile Employee Communications Retail 122

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. It appears that CES2022 could be even bigger and better for the vehicle technology and mobility space.

Automotive 80

Automotive Mobile Transportation Trade Shows 80

Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends Marketing SMB 78

Cision

MARCH 22, 2016

As smartphones continue to shift how we communicate and access information on-the-go, media organizations have taken note and evolved too. If you haven’t adopted a mobile-friendly website, you’re missing major opportunities to drive prospects to your site, reach new audiences and engage your current users. But has your brand?

Mobile 120

Mobile Brand Branding Report 120

Agility PR Solutions

MAY 15, 2023

It seems like it was just a few months ago when brands were being encouraged to get with the times and start using SMS to communicate with customers in today’s mobile world. Well, it was—and lots of brands jumped on the bandwagon.

Consumer 78

Consumer Brand Branding Mobile 78

Cision

JULY 24, 2015

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Interest in mobile payment technology.

Mobile 120

Mobile Financial Retail Technology 120

Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. Not Realizing You’re Already Behind.

Automotive 75

Automotive Mobile Technology Resources 75

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Shows engagement, mobilization and enthusiasm on the topic. Taking place Jan.

Mobile 88

Mobile Technology Automotive Meeting 88

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. Any good PR person knows that consumer publications have long lead times and are often tricky to crack. Happy Thanksgiving from all of us at Crenshaw Communications! Tech tools for staying connected .

Agency 310

Agency B2B B2C Pitching 310

Sword and the Script

SEPTEMBER 12, 2023

People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business. B2B buying will continue to be impacted by the consumer journey that buyers experience in their non-business lives.” Mobile search surpassed desktop search eight years ago – in 2015.

B2B 172

B2B Leadership Marketing Software 172

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. Canva lets you experiment and be much more visual in your communications.

Communications 383

Communications Tools Google Resources 383

5W PR

MAY 16, 2024

Their user-friendly mobile apps offer a seamless banking experience. Highlight mobile banking apps, online account management features, and investments in cybersecurity infrastructure. Leverage experience Fintech is a relatively new player, and data breaches can be a concern for some consumers.

Banking 78

Banking Financial Privacy Mobile 78

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices.

Mobile 60

Mobile Examples Brand Branding 60

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Keep healthcare staff informed about COVID-19 policies.

Healthcare 88

Healthcare Strategy Communications Policies 88

Melissa Agnes

OCTOBER 20, 2014

I’m always on the look out for new ways to leverage social media and mobile technology for crisis management. How to determine what social channels to use for crisis communication. Identify which groups you will need to communicate with in which types of crisis scenarios. Case Studies Crisis Communication'

Crisis Communications 224

Crisis Communications Crisis Strategy Communications 224

Bianchi Biz Blog

OCTOBER 19, 2023

And that includes the vehicle technology and advanced mobility segment of the annual show. While many of the typical auto shows around the globe have lost some of their luster, CES continues to grow in importance for automakers and automotive and mobility suppliers.

Automotive 89

Automotive Mobile Software Technology 89

Shift Communications

OCTOBER 5, 2015

In Jeremiah Owyang’s newest report, The New Rules of the Collaborative Economy , you’ll find many different statistics about how consumers choose between traditional and collaborative companies, but one fact stands out: Source: The New Rules of the Collaborative Economy. Consumers choose convenience above all else.

Mobile 60

Mobile Company Hotels Analytics 60

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Today, the practice is reshaping wealth management, as well as changing the way consumers are making purchases and the way top talent are choosing their employers.

Automotive 98

Automotive Technology Communications Mobile 98

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? With advertisers ramping up their spending , it’s not unreasonable to think that the “year of CTV” will continue for over a decade just as the “year of mobile” dominated the ad industry for a decade or more.

Retail 170

Retail Brand Branding Privacy 170

Bianchi Biz Blog

MAY 16, 2024

In this next blog post in the series, Grace Haekyung Son of PR House, describes the business and communications environment in South Korea and offers advice on navigating her home market. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

YouTube 97

YouTube Marketing Local Chemicals 97

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Shows engagement, mobilization and enthusiasm on the topic. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. At Crenshaw Communications , we work across a broad portfolio of tech clients to develop and execute successful PR campaigns. What’s more, many Indian consumers are more comfortable reading product information in their regional language.

Mobile 156

Mobile Local Technology Trends 156

Melissa Agnes

FEBRUARY 10, 2015

Does your organization communicate confidential information and trade secrets via email? Do these mobile devices contain email and other apps that are used for and at work? Have you explained this to your employees and provided them with requirements to keep their mobile devices safe and secure?

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Prohibition

AUGUST 4, 2023

Failure to recognise these differences could lead to brands posting irrelevant content, resulting in less engagement, less followers and unhappy consumers. Stories are at the core of human communication and are more likely to evoke emotions and leave a lasting impact.

Social Media 118

Social Media Video Marketing Media 118

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Fifty-three percent of customers who follow a business are likely to be loyal to that business, and 63% of consumers who search for goods and services online are more receptive to those with an engaging social media presence. . The post Three Ways To Change Up Your Social Media Strategy appeared first on Crenshaw Communications.

Social Media 344

Social Media Strategy Media LinkedIn 344

PRSay

NOVEMBER 5, 2018

It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. The content is easy to interact with and share, and can help transform a press release from a one-dimensional vehicle into a multi-dimensional communications asset.

Video 119

Video Communications Strategy Product Launch 119

PRSay

NOVEMBER 12, 2021

You’ll master a system for boosting click-through and open rates with compelling emails that overcome the obstacles of reading on mobile. So if you’re writing to health care consumers, consider aiming lower. Types of devices: Also, reduce the grade level when you’re writing for mobile devices. Save $100 with coupon code PRSA21!

Mobile 201

Mobile Education Writing Engineering 201

Agility PR Solutions

SEPTEMBER 10, 2019

Mobile phones are an integral part of our lives, and brands rely on a multi-channel solution to build and maintain relationships with their customers via notifications—but according to new research from multi-channel engagement platform Leanplum, many mishandle their mobile comms to the point of brand collapse.

Brand 60

Brand Branding Mobile Communications 60

Reputation Us

OCTOBER 6, 2019

Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled. Consumers are increasingly anxious to know what companies are doing to protect their personal information. 48% – Mobile Phone Provider.

Reputation 60

Reputation Study Corporate Consumer 60

ISEBOX

DECEMBER 14, 2016

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. The guidance is an attempt to define when a mobile application may be regulated as a medical device, since the number of medical and wellness apps for smart phones has boomed in the last few years.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. They’ll have to focus on creating campaigns that really stick with consumers and make an impression.

Creativity 78

Creativity How To Storytelling Consumer 78

Prohibition

AUGUST 3, 2023

With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before. This shift will allow creators and marketers to optimise their content for mobile users, resulting in higher engagement and better user experiences.

Video 118

Video Social Media Media YouTube 118

ImPRessions - Crenshaw Communications

JULY 23, 2020

The consumer boycott is a time-honored tactic for those who seek to force political or social change. The communications team’s risk-aversion becomes even more evident after the interview is over, when Mr. Trump and his daughter Ivanka tweet photos of themselves posing with Goya products. But do boycotts ever work? ” Stay tuned.

Brand 297

Brand Branding Banking Interviews 297

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. Kirsty: One of the buzzwords in comms at the moment is data-driven communications. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland.

Consumer 78

Consumer Measurement Local Data 78