Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement. Power of Voice 2.0

Big Data 150

Big Data Data Meeting Measurement 150

NewsWhip

MARCH 15, 2024

The breadth of experiences we offer means that I need to be fully immersed with trends in all of those categories. One of the first things I do when it comes to measuring the impact of a news story is to go into NewsWhip Spike and look at the velocity function, particularly which stories have the highest predicted interactions.

Data 78

Data Social Media Consumer Trends 78

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Find out how we simplify monitoring and measurement for brands and agencies.

Media 97

Media Nonprofit Pitching Analytics 97

The Resolution Blog

JANUARY 24, 2020

This is where measuring the sentiment of coverage becomes really useful. Take a look at your goals and determine how measuring sentiment fits into that. This scale measures coverage as positive, negative, neutral, or balanced. Let’s face it… getting loads of coverage is the holy grail for us PRs. So where do you start?

Analysis 156

Analysis Measurement Government Examples 156

5W PR

AUGUST 19, 2021

To help stay on topic, all PR writing should be guided by certain goals that relate to the overall PR campaign for the company. Measurements. The next step after setting an objective or a goal for a piece of PR writing is to set measurements that will identify how that piece performs once it’s published.

Writing 88

Writing Publicity How To Measurement 88

Flack's Revenge

DECEMBER 14, 2016

One person chimed in and said, essentially, “just go out and do great PR – you are wasting your time trying to measure.” The Complete Guide to Dashboards – The Measurement Advisor. Coverage in various categories (type of media or blog, quality of placement). So I kept looking. Call in the Specialists.

Measurement 120

Measurement Exercises Interviews Tools 120

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. Award submission opens mid-June with new categories! For example, in the food category, consider ethnic staple ingredients and multi-generational household habits. Short Response: 1.

Automotive 245

Automotive Resources Strategy Consumer 245

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

Cision

OCTOBER 6, 2016

It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. This takes PR out of the nice-to-have marketing category that’s first on the budget chopping block, into an integral part of your business growth strategy. During the next few months (assuming Cision will have me back!

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Prohibition

FEBRUARY 18, 2021

The update provides extensive training for users on LinkedIn ad tools through video courses that cover a variety of topics such as; how to use LinkedIn ads, effective ad targeting, how to improve lead generation whilst also covering how to report on analytics. YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. Some clients require category or competitive monitoring reports as early as 8:00 a.m. They’re also a huge factor in the success of our programs.

Pitching 136

Pitching Tools Agency Resources 136

ImPRessions - Crenshaw Communications

AUGUST 22, 2016

Research a fresh category for new biz opportunities. Make it your business to read – a lot – and come up with a “hit list” of categories, companies and contacts worth reaching out to with a relevant case history or or introductory meeting. Sign up for that webinar on analytics, or another hot topic.

Hotels 120

Hotels B2B Conference Analytics 120

Onclusive

FEBRUARY 12, 2018

Generally, if people are hearing about a new Overstock product, feature, category, partner, or technical innovation, at least a portion of the messaging is driven by PR. In short, the data we receive from AirPR allows us to speak to the right people about the right topics at the right times.

Interviews 223

Interviews Retail Data Engineering 223

Katie Paine's Measurement Blog

JULY 20, 2023

Understand the human side of risk To succeed at risk communications—and to be able to measure your success—requires understanding human behavior and how humans make choices. They want to know what everyone else knows, especially if the topic is a community-based risk, like a chemical plant or a pipeline. For example, the U.S.

Chemicals 52

Chemicals Brand Branding Survey 52

NewsWhip

MARCH 24, 2021

Popular content on social media from trustworthy sites and from Iffy ones can at times share common traits, with the most predictable likely being their topics. This is the companion piece to our previous post on the hottest topics on social media during the onset of summer 2020. and the U.S. of Iffy sites’ stories?

Trends 78

Trends System Social Media Facebook 78

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness. It’s rooted in data and insights and is measurable.

Communications 78

Communications Analysis Leadership SEO 78

Contently - Strategy

JANUARY 26, 2023

Both require organizations to create content on topics relevant to the target audience. Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. Measure your results. Run a gap analysis.

Leadership 126

Leadership Content Marketing Healthcare Google 126

The Resolution Blog

APRIL 23, 2018

Well now we have the soundtrack we need to take the topic seriously because, yes, clean PR data is ‘a thing’! Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect!

Data 120

Data Measurement Examples Tools 120

Shift Communications

OCTOBER 10, 2017

We learn: What key topics and discussion points are most important and current to an industry. MarketingProfs B2B Forum Key Topics. When we examine topic modeling, we look for the unexpected and the common. The Value of Conference Data. What happens when we bring a crowd of like-minded people together?

Conference 114

Conference Data Marketing B2B 114

Cision

OCTOBER 3, 2016

Purchase: “bought” “purchase” “buy” “buying” [company name or industry or product category]. Identify Trending Conversation Topics. Why did conversation spike, and what was the topic? How can what was measured last month be used to guide strategy for the following month? Those are now prospects you should reach out to.

Software 0

Software Comparison Media System 0

Sword and the Script

JULY 6, 2021

Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. Onclusive expands partnership with MSL.

Pitching 88

Pitching Report Software Survey 88

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Search Engine Land is a sister publication to the popular, Marketing Land (included below in the Marketing category). HubSpot ( @HubSpot ): Topics segmented by marketing, sales, and agency. For Business , we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Waxing UnLyrical

JUNE 24, 2019

When defining influencers by category, CMS Wire says. Micro influencers focus on a specific niche or area and are generally regarded as an industry expert or topic specialist. They are generally truly interested in the topic or product. This key question starts with identifying your program’s key topics or products.

Measurement 95

Measurement eBook Tools Survey 95

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. Journalists (and influencers with journalistic ambitions) fall into this category.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. Back in the day I was constantly being quoted in USA Today on a variety of topics. See, “ The Challenge of Measuring Trust: Learn How Marathon Oil, Microsoft, and Georgia-Pacific Do It.”) Or at least be more knowledgeable than anyone else on a topic.

Communications 40

Communications Measurement Employee Course 40

Stephen Waddington

NOVEMBER 5, 2020

There’s been a shift in public relations over the past decade to recruit data and analytic skills to support planning and measurement teams reflecting a shift to a data led approach. Google will return the topics about which the UK public is currently seeking advice. These are updated in real term as people use Google.

Google 124

Google Reddit Comparison Trends 124

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Blogs That Can Make You Smarter. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

NewsWhip

OCTOBER 26, 2021

The breadth of experiences we offer means that I need to be fully immersed with trends in all of those categories. One of the first things I do when it comes to measuring the impact of a news story is to go into NewsWhip Spike and look at the velocity function, particularly which stories have the highest predicted interactions.

Data 78

Data Social Media Consumer Trends 78

Shift Communications

DECEMBER 5, 2014

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. Does your audience tend to click on articles specifically related to a certain topic? We share a lot of content on those topics. It can help you map out your content.

Analytics 163

Analytics Twitter How To Social Media 163

Cision

NOVEMBER 21, 2016

Influence and influencers are frequent topics of discussion for marketers and communication professionals. ” Within the scope of social capital are two categories: Bonding social capital – ties between relatively homogeneous groups. Bridging social capital – ties between relatively heterogeneous groups.

Social Media 120

Social Media How To Media LinkedIn 120

Rock the Status Quo

JULY 30, 2014

If you don’t have the ability to be strategic and create metrics around your desired end goal – outcomes – you are limited to measuring more nebulous things, such as mentions, reach, engagement and awareness. Q: One of the biggest changes in PR metrics is the shift from AVE’s to measuring outcomes.

Measurement 219

Measurement Customer Service Analytics Leadership 219

NewsWhip

AUGUST 19, 2021

Cohen Collegiate Professor of Information and Associate Dean for Research and Faculty Affairs of the University of Michigan School of Information, to discuss misinformation and current trends regarding the topic. A topic saturated by fact checkers, journalists, and NGOs has moved toward an ever broader demographic.

Trends 78

Trends Publicity Reputation Advertising 78

Shift Communications

AUGUST 25, 2017

The problem might not be where, when or how content is presented, but rather the content topics themselves. Just because an individual finds a topic interesting, this does not make it universally accepted. How can all of this be measured and analyzed? The Solution. SHIFT has the solution: SCALE.

Data 92

Data SEO Guidelines Advertising 92

Buzzstream

MARCH 21, 2024

Industry/beats/topics covered And if necessary: City, State, Country, Region X account or other relevant social media accounts Phone Number Many self-curated media lists are done in spreadsheets on a program like Excel or Google Sheets. Topical Relevancy When a site isn’t relevant to your brand, it can serve a lesser purpose.

Construction 62

Construction How To Media Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Enter a topic or keyword, and it will display posts from the web. Here are some of the best tools to help with each.

Tools 71

Tools SEO Analysis Google 71

PR 20/20

FEBRUARY 3, 2020

They also need to blog intelligently, writing about topics that actually produce results. Intelligently brainstorm blog topics. AI tools can provide insight into the best topics to blog about. Not to mention, it can help you identify successful topics you might have overlooked in the past.

Blogging 73

Blogging How To Engineering Tools 73

PR Fuel

JANUARY 20, 2021

Find An Interesting Topic. There are many topics you can take for a press release, but are they newsworthy? You need to keep your target audience and their interests in mind when finalizing a topic. You need a topic that can generate plenty of engagement through likes, tweets, or comments. Insert Relevant Links.

SEO 52

SEO Engineering Analytics Writing 52