Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Journalists (and influencers with journalistic ambitions) fall into this category. Corporate Communication as a Discipline.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

NewsWhip

NOVEMBER 3, 2021

This was the top brand story for the Food & Beverage category with over 820k engagements. The top story categories. While we are surrounded by Covid coverage, technology outperformed all categories including healthcare, representing 42% of the top 100 stories. Who doesn’t want a deal from Disney?

Brand 88

Brand Branding Healthcare Report 88

Newsfile

MAY 11, 2023

Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. The environmental category of ESG is seeing the largest increase in reporting out of all of the ESG categories.

Writing 52

Writing Energy Training Education 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. There are some PR tactics that can help. Do some (real) good.

Brand 196

Brand Branding Reddit B2B 196

NewsWhip

JUNE 2, 2021

It notes any story’s source, category, author, topic, and other characteristics, which are used in our database and models. In a case like this, a PR advisor might have confident foundations for guiding a low key response. Certainly at a standard to drive corporate decision making – not just comms.” .

Media 88

Media Data Reddit Crisis 88

Sword and the Script

JANUARY 17, 2023

Each category breaks out vendors alphabetically. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting. Comment: Onclusive started out as a high-end pure-play media monitoring tool, but the recent mergers put it in the all-in-one category.

Technology 92

Technology Software Resources Pitching 92

Sword and the Script

JULY 6, 2021

Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. This feature tracks outreach and journalists’ responses.”. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

FEBRUARY 4, 2020

In response to the breaking crisis, Avast shut down Jumpshot. So far, there’s been no response. The tool aims to “visualize the context around a topic” so that marketing and PR pros can see “see how a conversation about a topic spreads across digital media.”. What does this have to do with PR technology?

Software 101

Software Analysis Data Tools 101

Prohibition

DECEMBER 17, 2021

The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Rock the Status Quo

NOVEMBER 8, 2015

The topic is top-of-mind this week due to our recent #PRprochat ( get the transcript here ). I think I’m a cross between the “meek complainer” and the “aggressive complainer” categories. There is a direct line between social media and corporate reputation. Lesson One: Speed of response matters.

Social Media 100

Social Media Media Customer Service Resources 100

Mindful Marketing

JUNE 19, 2022

Now we need to be careful not to offend a brand-new category of ‘beings’—machines. The human making the news was Blake Lemoine, part of Google’s Responsible AI division , who in April shared a document with his higher-ups titled, “ Is LaMDA Sentient? I suppose I’m still one of those skeptics.

Comparison 65

Comparison Technology Google Engineering 65

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. Social shares are sometimes a metric I’ll include in the visibility category, depending on the client. Professional tip: Want to capitalize on visibly sooner?

B2B 67

B2B Measurement Blogging Community 67

Communications Conversations

MARCH 6, 2018

What are your job responsibilities? I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. What does that entail? In finding the right skills.

Social Media 102

Social Media Media Corporate Resources 102

Konnect Agency

OCTOBER 30, 2019

Your marketing and public relations mix can essentially be grouped into three main categories: earned, owned and paid. Through social media, you can speak to your customer in real-time, listen to their feedback and even personalize future messaging based on their response using “owned content.” Here’s what you should know.

Marketing 64

Marketing Consumer Local Social Media 64

PR in High Definition

OCTOBER 23, 2019

In recent months, there has been an undisputed rise in discussions around corporate purpose. There’s a lot of ambiguity around the topic of purpose. their spending on that category) than a non-aligned brand, which only receives 23% of ‘walletshare’. What is Purpose? of all climate change.

Airlines 48

Airlines Local Wikipedia Travel 48

Ethical Voices

MAY 8, 2023

We look at five categories. We look at their ethics and compliance program practices, and that breaks out into the traditional seven categories of ethics and compliance program practices as you would see in a lot of the regulatory guidance. If we see inconsistent responses that’s going to have an impact on your score.

Ethics 70

Ethics Training Financial Survey 70

Cision

NOVEMBER 6, 2015

” 5 percent of all videos are responsible for 95 percent of all views. If education is part of your organization’s mission or corporate social responsibility plans, what kinds of educational resources could you create or sponsor? Some quick statistics: Millennials turn to YouTube for instructions.

Video 120

Video Trends YouTube Television 120

Ishmael's Corner

APRIL 14, 2015

Falling under the life-is-better-than-fiction category, the site essentially serves as a virtual companion for those eating ramen alone. . This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Will Advertising Disappear?

Advertising 60

Advertising Advertising Storytelling Journalism 60

Ethical Voices

AUGUST 21, 2023

Ethics in PR is a well-known topic and there are plenty of different guides you can find on that. However, if you have responses to that social media content and you’re looking at engaging in conversations with humans, again, do we need a human to create that content response? Ultimately, it’s just a time saver.

Agency 80

Agency Publicity Ethics Analysis 80

Ethical Voices

MAY 6, 2023

We look at five categories. We look at their ethics and compliance program practices, and that breaks out into the traditional seven categories of ethics and compliance program practices as you would see in a lot of the regulatory guidance. If we see inconsistent responses that’s going to have an impact on your score.

Ethics 52

Ethics Training Financial Survey 52

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. Meanwhile Amazon, Facebook and Google focus on the action that a consumer takes in response to an advisement. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

OCTOBER 22, 2019

The biannual survey queried 341 senior marketers about an array of topics including budget. Generally, I put consultants into this category too, and if you are interested in doing influencer marketing in B2B, this is my blueprint for getting started. Indeed, I’d say that’s true about owned media and earned media too. The CMO Survey.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. PR and communications predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

FEBRUARY 12, 2019

However, to thoroughly examine a topic, you will naturally explore many different angles which lends itself to length. Graphics and imagery in corporate blogging work best when it’s relevant, seeks to draw readers in and conveys an idea. The best answer I’ve found is as long as it takes to effectively communicate an idea.

Blogging 104

Blogging Survey B2B Analysis 104

Journalistics

MARCH 18, 2016

Nearly 400 attendees fought back food comas (and the urge to skip the session to visit one of the Disney Parks) to hear each of our five experienced social media professionals share a quick one-minute tip on six different timely social media topics (in case you were wondering where the 30 ideas in 30 minutes came from). Content Storytelling.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Nearly 400 attendees fought back food comas (and the urge to skip the session to visit one of the Disney Parks) to hear each of our five experienced social media professionals share a quick one-minute tip on six different timely social media topics (in case you were wondering where the 30 ideas in 30 minutes came from). Content Storytelling.

Social Media 40

Social Media Media Storytelling Local 40

Ethical Voices

OCTOBER 17, 2022

Not just as an individual in the corporate workforce, but also as somebody who is in a role designed to influence the behaviors of 100s of 1000s of people. I’m a big fan of Ed Shine’s models around what comprises corporate culture, and he kind of has this pyramid. Trust and personal responsibility in all relationships.”

Ethics 78

Ethics Employee Communications System 78

Communications Conversations

MARCH 14, 2017

No longer are people distinguishing work and professional development from personal responsibilities. We brought in new categories, removed some others and broke out some categories by size of the organization. We brought in new categories, removed some others and broke out some categories by size of the organization.

Ethics 68

Ethics Leadership Examples Fashion 68

Waxing UnLyrical

AUGUST 16, 2012

The first two weeks of the competition consisted of a local level qualifier round, where companies in different categories (small, medium and large businesses) competed for a Top 8 spot. Each bracket consists of 64 teams in the original categories, but on a national rather than local level. At the start. The national tournament.

Journalism 70

Journalism Local Social Media Twitter 70

Waxing UnLyrical

OCTOBER 17, 2011

Here are some of the business results achieved: Banking category conversation up 66%. 1 trending topic on twitter across two days for “Arrggghhh” and “#breakup”. While the campaign took off in a huge way, could you describe some of the crisis communication responses and resources that were in place had things not gone so smoothly?

Publicity 87

Publicity Banking YouTube Social Media 87

Prohibition

NOVEMBER 9, 2021

The first thing to understand is that social media marketing can be split into two categories: organic vs paid social. Developing high-quality, valuable content while also connecting with corporate partners and community members. Understanding the difference. increases the chances of the user converting into a customer.

Advertising 62

Advertising Advertising Social Media Strategy 62

Waxing UnLyrical

NOVEMBER 23, 2010

Mark as read Approve comment LOVE this topic. And we have worked with clients who have brought bloggers to corporate headquarters for an event and paid the travel fee. This is an outstanding topic that deserves continued, in-depth discussion and is always changing. [.] JW Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

SEPTEMBER 30, 2010

His channel is full of videos about random topics formatted in classic vlog fashion–with a handheld camera and minimal post-processing. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line.

YouTube 54

YouTube Video Measurement Print 54

Masters in Communications

FEBRUARY 12, 2022

Main Topics Quick Links What is Mass Communication? Some types of mass media fit in multiple categories with the addition of new technologies in the digital age, broadly they are classified thus: Printed Media The history of mass communications below states the written word emerged around 35,000 years ago. style vs substance.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 190

Writing Communications Marketing B2B 190

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. I reached out to people I know, people I have discussed this topic with, and people whose work I admire.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

NOVEMBER 18, 2010

But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment. If you must use automated sentiment or topic identification, be prepared to train the tool.

Measurement 80

Measurement Publicity Analysis Tools 80