Onclusive

APRIL 29, 2021

That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. You want to make sure you maintain control over your message versus letting the media or other external influencers hijack it from you. DO respond with honesty, clarity and responsibility.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Onclusive

MARCH 29, 2022

How comprehensive and relevant is their media monitoring? The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights. How accurate is their media database, and do they have a PR CRM?

Measurement 370

Measurement How To Analysis Data 370

Onclusive

NOVEMBER 10, 2021

What we are talking about is getting granular and identifying the factors underneath each PESTLE category that are the most influential. AI-driven technology behind the Onclusive platform makes it easy for you to set up your media monitoring, social listening and trend tracking from the get-go.

Analysis 195

Analysis Corporate Reputation How To 195

NewsWhip

JUNE 14, 2023

Therefore, we are thrilled to receive the news that G2 has acknowledged NewsWhip as a leader in the media monitoring and social media monitoring categories. When I am in crisis monitoring mode, this is always my first and primary tool for gathering information and making recommendations.” – Aubrey Q.,

Leadership 78

Leadership Software Customer Service Small Business 78

Cision

SEPTEMBER 19, 2017

The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. The Global Social Journalism Study broke down these behaviors into six “Social Archetypes:”. About nine percent of journalists fall into this category.

Social Media 247

Social Media How To Media Journalism 247

Onclusive

APRIL 5, 2018

“ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Analyze success rates and other metrics based on reader engagement.

Software 199

Software Analytics Customer Service Comparison 199

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th. less traffic than negative sentiment articles.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Stuart Soroka Professor of Communication Studies and Political Science, and Faculty Associate in the Center for Political Studies at the Institute for Social.

Consumer 195

Consumer Brand Branding Media 195

NewsWhip

MARCH 15, 2024

That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them.

Data 78

Data Social Media Consumer Trends 78

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. Do you need to track social media mentions, online influencers, and hashtags?

How To 265

How To Media Software Agriculture 265

Onclusive

MARCH 11, 2020

Media monitoring databases demonstrate just how fast the words “COVID-19” and “coronavirus” burst into our collective psyche following that fateful day of December 10, 2019 when Wei Guixian , a seafood merchant in Wuhan’s Hua’nan market, first acknowledged feeling sick. In this case, CoronaVIrus December 19 (as in December 2019).

Groups 195

Groups Social Media Examples Report 195

Onclusive

MARCH 11, 2020

Media monitoring databases demonstrate just how fast the words “COVID-19” and “coronavirus” burst into our collective psyche following that fateful day of December 10, 2019 when Wei Guixian , a seafood merchant in Wuhan’s Hua’nan market, first acknowledged feeling sick. In this case, CoronaVIrus December 19 (as in December 2019).

Groups 195

Groups Social Media Examples Report 195

Onclusive

JANUARY 21, 2021

We often see executives set those around acquiring or retaining customers, improving corporate or brand reputation, creating a new category, or gaining meaningful brand engagement. For example, website traffic and desired actions generated by earned and owned media can be tied to acquiring customers.

Communications 195

Communications Measurement Corporate Reputation 195

Onclusive

MARCH 29, 2022

What to look for in a PR measurement solution How comprehensive and relevant is their media monitoring? The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights. How accurate is their media database, and do they have a PR CRM?

Measurement 195

Measurement How To Analysis Data 195

Critical Mention

DECEMBER 10, 2021

As 2021 begins to wrap up, we want to walk you through all of the updates made to Critical Mention’s Earned Media Suite. From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021.

Radio 116

Radio Instagram Analytics Mobile 116

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. Know your media targets. Cybersecurity PR pros must be savvy enough to understand the nuances of media targets’ disciplines within the cybersecurity space.

Enterprise 261

Enterprise Privacy Government Software 261

Sword and the Script

JULY 6, 2021

Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. In a marketing email, ResponseSource said it’s shutting down it’s curated list of media requests submitted on Twitter and tagged with the hashtag #journorequests.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

OCTOBER 5, 2021

Onclusive adds media database and social listening. Onclusive, the PR tech startup formerly known as Air PR, says it added a media contact database, journalist relationship management features and social listening to its platform. I’ve come to view Onclusive as an enterprise-strength media monitoring solution.

Software 152

Software Tools Print Technology 152

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 147

Media Relations Media Print Software 147

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Tools Agency Resources 136

Sword and the Script

MAY 3, 2022

While many mistake PR with just “media relations” or worse with “press release” the fact is the function does overlap with many other activities in business. PR spending on media intelligence grows. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7%

Software 99

Software Study Pitching Analysis 99

PRSay

FEBRUARY 23, 2022

based media analytics company for communications professionals — while some measurement programs can be complicated and expensive, “there’s also a cost for not doing it.” Quantitative measurements might count media clips or social media activity. And some campaign-measurement tools are inexpensive or even free.

LinkedIn 124

LinkedIn Strategy Measurement Analytics 124

Sword and the Script

MARCH 9, 2021

Perhaps as media relations continues to get harder , news organizations face cuts and experiences a decline in public trust , now is the time to revisit the topic. In early 2020 we launched our media database, which includes 1 million journalists, 50 million influencers and 3 billion articles. 4) How many customers do you have?

Software 145

Software Agency Pitching Analytics 145

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Big Data 225

Big Data Data Meeting Measurement 225

Sword and the Script

AUGUST 3, 2021

Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. For example, it has a similar partnership with Industry Dive, which owns titles like Marketing Dive and Social Media Today. Second, the gates are creating niches. You’re going to need a niche strategy.

Software 85

Software Case Study Pitching Technology 85

NewsWhip

APRIL 12, 2023

It’s hard to log onto social media platforms these days and not see “#ad” in the caption of one of your favorite celebrities’ posts. The phenomenon known as the paid partnership can be one of the best win/win situations there is in media. Rounding out the food and beverage category is supermodel Gigi Hadid.

Instagram 78

Instagram Fashion Automotive Banking 78

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media. At the other end of the spectrum are social media laggards, dubbed, “Skeptics,” by the study.

Social Media 202

Social Media How To Media Journalism 202

Sword and the Script

APRIL 12, 2022

But then, last month, TrueScope, which provides media monitoring , raised a $6 million Series A round. Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. Enterprise monitoring may cost more. Propel raises $4.5 PR tech startup Propel announced it raised $4.5

Software 88

Software Pitching Measurement Enterprise 88

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

Sword and the Script

APRIL 7, 2020

The tools can be used to publish information about the response quickly, assist in answers FAQs, and measure the reach and engagement of government health communications across social platforms. The company is also offering email distribution and access to its media database. Both Falcon.io Both Falcon.io

Technology 117

Technology System Tools Government 117

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. So, we monitored some recent tweets from frustrated journalists and were both amused and a little embarrassed by what we saw. Here’s a reminder for those just starting out in media relations.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Critical Mention

JUNE 19, 2019

Then you can narrow down your target audience by identifying your current customers and then segment your audience by categories like demographics and audience type. Email and social media are often your best bet. You first need to figure out the need for your product or service and then focus on what problem it can solve.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Sword and the Script

JANUARY 11, 2022

Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. PRgloo is based out of London and bills itself as a “media relations platform.” For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data.

Reputation 85

Reputation Technology Tools Data 85

The Resolution Blog

APRIL 23, 2018

It can be a simple lists of coverage, noting details such as headline, date, source name, URL, campaign name, media type (national / regional trade). Coverage clip and media analyst Steph Bridgman. Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights.

Data 120

Data Measurement Examples Tools 120

NewsWhip

OCTOBER 19, 2023

The BBC View this post on Instagram A post shared by BBC News (@bbcnews) As a major source of news around the world — and among the most trusted — BBC News is a dominant force on social media. If you’d like to learn more about how to monitor publishers across all social media platforms, chat with a member of our team today.

Instagram 78

Instagram Report Video Financial 78

Stephen Waddington

JULY 3, 2017

Read the instructions, and follow the entry category headings. Judges have access to Google and other media monitoring tools. Paid social and paid influencers are becoming a standard feature of campaigns. Enter your campaign in as many categories as you like, but edit it to suit in each instance. #16 Yes, really.

Industry 116

Industry Publicity Data Agency 116