NewsWhip

JUNE 14, 2023

Therefore, we are thrilled to receive the news that G2 has acknowledged NewsWhip as a leader in the media monitoring and social media monitoring categories. When I am in crisis monitoring mode, this is always my first and primary tool for gathering information and making recommendations.” – Aubrey Q., stars and above.

Leadership 78

Leadership Software Customer Service Small Business 78

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

Onclusive

OCTOBER 12, 2021

Whether you’re working for an organization big or small, you know that those initiatives that call for a significant business investment require the support of an executive team. To get C-suite approval, it is often necessary to demonstrate why the project is needed and what benefits it will produce when completed. What is a business case?

Resources 195

Resources Technology Data Tools 195

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Strategy Consumer 245

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? Absolutely, why not? Prevent the preventable.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? But each would likely agree that it’s better to prevent the situation in the first place—to be essentially “crisis-proof.” When it comes to a brand reputation crisis, digital media is the great leveler. Seven Steps To A “Crisis-Proof” Brand.

Crisis 180

Crisis Airlines Brand Branding 180

Maxim Behar

SEPTEMBER 7, 2022

Maxim: I'm not very sure that the categories of emotion and rationalism can be counted as motivation for voting at all, because in this studio and in other studios we very easily criticize that there are no messages, that they are too general, that they are the same people, that repeat some meaningless things.

Policies 52

Policies Government Leadership Crisis 52

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Brands keep finding ways to do well by doing good. Other brands, like United Airlines, have worked to repair a loss of trust. Still others, like United’s low-budget competitor Spirit Air, may calculate that different brand attributes – like value – trump all. Over the long run, however, trust is a valuable commodity in a brand.

Brand 160

Brand Branding Film Internal 160

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

JUNE 27, 2020

One question that provided insight into how things have changed was about collaboration, especially with executive leadership. Several surveys offer a glimpse into the collective thinking of the public relations community – and that’s the theme for this week’s Unscripted Marketing Links (UML). Click any image for a higher resolution. >>>

Study 131

Study Publicity Survey Internal 131

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. It won the Cannes Lion in three categories, including one for PR. The day when women stop earning relative to men because of the gender pay gap. It’s a good day to remember the Fearless Girl.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Sword and the Script

DECEMBER 26, 2017

In the process of building this piece, I tried to group these into categories people might find helpful. In the process of building this piece, I tried to group these into categories people might find helpful. Those categories are: Content marketing statistics. 5) Thought leadership builds trust and drives sales.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Communications Conversations

MAY 20, 2020

During the pandemic, however, two new companies have emerged as powerful players in the brand journalism category. The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. For some, it conjures up imagery of “advertorials” and “sponsored content.” Like DAILY.

Journalism 148

Journalism Brand Branding Interviews 148

Stern + Associates

NOVEMBER 1, 2017

The Role of HR in the Digital Transformation Digitally transforming a business requires full buy-in from the entire leadership team, including HR. The Role of HR in the Digital Transformation Digitally transforming a business requires full buy-in from the entire leadership team, including HR. Keep reading for October's top stories!

Crisis Management 48

Crisis Management Conference Leadership Crisis 48

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond.

Leadership 65

Leadership B2B Study Marketing 65

Sword and the Script

AUGUST 25, 2020

That’s what military leadership is – action in the absence of orders. Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. The industry was regulated, so a review process was necessary.

Marketing 85

Marketing Guidelines Social Media Conference 85

Stephen Waddington

MARCH 24, 2019

Capterra is a useful resource that lists software, research and reviews across a variety of categories such as marketing automation , influencer marketing and PR. Navigating UK beyond Brexit I’m a long-time fan of Julian Stodd’s work including The Social Leadership Handbook and Social Leadership: My First 100 Days.

Tools 69

Tools Insurance Insurance Handbook 69

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. When a company apologizes and then has to apologize again, albeit with a little more sincerity – and then apologizes again, again, and again – the business missed its shot at its first apologetic impression. Why does this happen?

Corporate 78

Corporate Airlines How To Crisis 78

PR in High Definition

JUNE 25, 2020

A sample size of 35 per category is a good start because of the Central Limit Theorem. We have busy lives, even in lockdown, and sometimes we want to save ourselves the time and hassle of fretting over every decision. I can’t blame Simon, or the breadmaker, but the decision was hasty and impact weighty. And it happens a lot, every day.

Reputation 75

Reputation Employee Leadership Product Launch 75

Sword and the Script

AUGUST 19, 2017

1) CMO job responsibilities and leadership attributes. 1) CMO job responsibilities and leadership attributes. When it comes leadership attributes , “it is strategic thinking that most marketers (86%) believe is imperative.”. To say the role of the CMO has evolved is an understatement. Rogers quoted in her piece. “We

Leadership 62

Leadership Study Analytics Survey 62

PR in High Definition

JUNE 25, 2020

A sample size of 35 per category is a good start because of the Central Limit Theorem. We have busy lives, even in lockdown, and sometimes we want to save ourselves the time and hassle of fretting over every decision. I can’t blame Simon, or the breadmaker, but the decision was hasty and impact weighty. And it happens a lot, every day.

Reputation 48

Reputation Employee Leadership Product Launch 48

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. Therefore, people need to believe that there is a risk , or they won’t act to mitigate it.

Chemicals 52

Chemicals Brand Branding Survey 52

Sword and the Script

FEBRUARY 16, 2019

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data.

Creativity 76

Creativity Study Survey Advertising 76

Cision

JUNE 22, 2015

Grantland ran an interesting piece about U2 recently , describing an existential crisis of sorts. On the one hand, U2 is extraordinarily popular. They sell millions of expensive concert tickets anytime they tour, and Bono has a net worth of around $600 million. Conversely, their popularity is rooted to their past music. 07 percent).

Instagram 120

Instagram Fashion Sports Pinterest 120

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. Nine years ago, I came home from a tour in Iraq and went back to my job.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

MaccaPR

JULY 13, 2017

The result was a bonfire of success, ending with an 84 percent market share in the non-dairy beverage category for the Silk brand.”. The result was a bonfire of success, ending with an 84 percent market share in the non-dairy beverage category for the Silk brand.”. Instead, we positioned soy milk as cool! A gain in market share?

Agency 97

Agency Interviews Film Advertising 97

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Predictions usually include some element of aspiration. It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen. Marketing predictions. Wisdom of crowds.

Marketing 167

Marketing Employee Content Marketing Training 167

Communications Conversations

MARCH 6, 2018

I’m on the front lines helping drive messaging, strategy and crisis management. I first heard the name “Sue Serna” a couple years ago from my clients at Cargill. Since then, her name has started to pop up with increasing frequency. As a leader. As a hiring manager. And, a social media thought leader here in the Twin Cities.

Social Media 102

Social Media Media Corporate Resources 102

Journalistics

MARCH 18, 2016

Crisis Communications – how to prepare for or manage crisis communications via social media. Grab Bag – each panelist shared a unique top tip or best practice for attendees, choosing their own topic or category to focus on.

Social Media 45

Social Media Media Storytelling Local 45

Waxing UnLyrical

NOVEMBER 29, 2010

If you’ve seen Some Kind of Monster , Metallica may not be the first band you think of when you consider “equality,&# especially since the film depicts the group in the midst of a huge crisis. Anytime I can take some time away (be it in business or pleasure) to jam out to a good tune or two, I’m a happy camper. What kind of monster?

Film 70

Film Measurement Leadership Twitter 70

Journalistics

MARCH 18, 2016

Crisis Communications – how to prepare for or manage crisis communications via social media. Grab Bag – each panelist shared a unique top tip or best practice for attendees, choosing their own topic or category to focus on.

Social Media 40

Social Media Media Storytelling Local 40

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 190

Writing Communications Marketing B2B 190

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You own a business and want to increase sales. You have a belief in the essential goodness of human nature.

Communications 81

Communications How To Blogging Content Marketing 81