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7 tips for developing marketing capability for your business—and how it enhances your PR

Agility PR Solutions

But to achieve this your marketing capability needs to be fully developed and up to the task. Marketing is the route to getting your brand into the public arena and building its presence and reach.

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Consumer data shortfalls now the biggest obstacles to AI performance: Most spend more on personalized CX, but few brands are capable

Agility PR Solutions

New research from customer engagement platform Twilio reveals that even though brands and businesses are successfully using […] The post Consumer data shortfalls now the biggest obstacles to AI performance: Most spend more on personalized CX, but few brands are capable appeared first on Agility PR Solutions.

Data 110
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CEOs saw marketing leaders as more capable and important than ever in 2023, and identify 5 core problems they need CMOs to solve

Agility PR Solutions

In fact, as recently as 2022, only 6 in 10 CEOs gave their comms leaders an “A” or “B” grade, and 1 in 4 CMOs were thought to be underperforming, according to prior editions of the CEO Study on Marketing and the CMO […] The post CEOs saw marketing leaders as more capable and important than ever in 2023, and identify 5 core problems they need (..)

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Despite progress, AI capabilities are falling short of IT execs’ expectations

Agility PR Solutions

Even though significant progress has come into business utility over the last year for artificial intelligence and machine learning, new survey research from IT consulting firm SoftServe indicates a dramatically different understanding of the value of these tools among executives at software and digital native companies—many of whom feel the tools (..)

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2022 Media Database Buyer’s Guide

Key features and capabilities to look for in your database. Cision has created the go-to guide for those who are hunting for a new media database. Access your copy today and learn: Why your company needs a media database. Questions to ask during the evaluation process. Advice for earning adoption approval from the C-Suite.

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Growing Instagram—new changes boost marketer capabilities

Agility PR Solutions

The post Growing Instagram—new changes boost marketer capabilities appeared first on Agility PR Solutions. With 80 percent of them following one or more brands on the platform, competing for followers can be quite a marketing challenge. With more than 95 […].

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AI capabilities lag far behind ambitions—leaving money on the table

Agility PR Solutions

The post AI capabilities lag far behind ambitions—leaving money on the table appeared first on Agility PR Solutions. The […].

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