Flack's Revenge

JANUARY 24, 2022

Every year Lake Superior State University publishes a list of words that should be banished because they are so overused. The 2021 list includes an interesting mix of words, from Gen-Z speak (“Wait, what?”), I get it, people are done with these words. But can we really get by without “you’re on mute?”

Data 156

Data Report Blogging Media 156

PRSay

OCTOBER 17, 2023

I feel like we are fellow journeymen because I am a storyteller and story collector just like you,” she told attendees, noting that her focus today was primarily on the importance of gathering people’s stories through the lens of The Race Card Project. Over 500,000 responses have been recorded to date from every U.S. Your Story.

Storytelling 110

Storytelling Exercises Writing Meeting 110

Bianchi Biz Blog

APRIL 15, 2024

Can you tell us what types of stories, trends or issues are on your radar now? Describe the craziest or most fun story you have worked on. Being new to the industry (see question 5), I have limited experience. So, I guess any of them. I look for personality and real-world impact in a story.

Meeting 102

Meeting Media Journalism Interviews 102

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. In other words, when it comes to PR and generative AI, I’m skeptical about deep adoption across the industry. You can download the full State of AI in PR report on their website. (We

Report 182

Report Policies Survey Ethics 182

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Medium Have you helped prep a harried, time-constrained CEO or high-level exec for a critical interview? These tips can save you time and transform a one-way download into a two-way exchange. Use their words, not yours. Sometimes you’ll notice themes emerging you can use as direction for a signature platform.

Interviews 100

Interviews Writing Employee Groups 100

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

Flack's Revenge

SEPTEMBER 1, 2021

First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. Yeah, I know, it makes for captivating clickbait. I’ve witnessed time and time again how a strategic and well-thought out PR program can bring real value to a business. I WILL, GODDAMNIT!!!!!!

Writing 177

Writing Pitching Report Industry 177

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. Those who can learn from those apparent pitfalls will gain a competitive advantage. After all, so many PR professionals who want to incorporate predictive AI into their work simply don’t have the data on hand to do it properly.

Trends 333

Trends Industry Government Data 333

Flack's Revenge

DECEMBER 7, 2020

It can go by various names. I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. Stealth can create a mystique that leaves people guessing and wanting to no more. IP (short for intellectual property). Or proprietary tech.

How To 194

How To Wikipedia Engineering Web 194

PRSay

APRIL 26, 2021

And the language you use can say much more about who you are and what you care about than the actual message itself. Words and phrases have nuances; they have histories. And they can suggest a subtext that you may not intend. Create a DE&I style guide. Train team members on the DE&I style guide.

Education 217

Education Employee Training Community 217

Sword and the Script

APRIL 4, 2023

Anyone that follows these pages knows I’ve written somewhere in the range of 100,000-150,000 words on PR technology over the last few years in thematic columns like these: PR Tech Sum , PR Tech Briefing , and Product Reviews. A quick Google search says the average business book has roughly 50,000-60,000 words.

Publicity 197

Publicity Software Fashion YouTube 197

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Fun fact about me: before getting into PR , I wanted to be a reporter. More specifically, I wanted to be a sportswriter. I was a journalism major, so most of my writing experience in college had a reporting angle. People who enter PR from other backgrounds need to adapt quickly. What are you writing about?

Writing 294

Writing Journalism Pitching Guidelines 294

Maxim Behar

MARCH 27, 2024

Host (Maria Konstantinova): Under the weight of their words, the governance partners are ready to end the so-called coalition. The words spoken by one partner offended the other, and he asked for forgiveness. Maxim: I wouldn't expect anything different. Maxim: I wouldn't expect anything different. Let's see what happens.

Government 64

Government Conference Television Social Media 64

PR for Anyone

MARCH 24, 2020

What we know for sure is that the more visibility you get, more potential customers and clients can learn about you and that means more business for you and ultimately more revenue and profits. Landing in the media can expose you to hundreds of thousands, even millions of new people. If you don’t have any prior media, no worries.

Publicity 331

Publicity Television Local Pitching 331

PRSay

OCTOBER 12, 2023

Their backgrounds have profoundly impacted their careers; both women choose to use the power of diversity, equity and inclusion to make strides in their respective fields. As we reflect on their experiences, we continue to learn how diversity can be the catalyst for cultural change. It’s at the core of who I am.

Resources 173

Resources Meeting Interviews Government 173

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

I recall sitting in the weekly meeting at my first marketing internship. Surrounded by subject-matter experts in the space known as ad tech , I tried to hide my computer screen as I subtly googled almost every other word spoken. It was as if I were in a room of people conversing in a different language.

Privacy 182

Privacy Advertising Advertising Google 182

Sword and the Script

MARCH 12, 2024

of boards have directors with marketing experience, but 100% have directors with finance experience Companies that have board members with marketing experience outperform companies that do not. In other words, companies that have a member of their board with marketing experience yield higher shareholder returns.

Marketing 136

Marketing Survey Study Comparison 136

PRSay

NOVEMBER 14, 2022

These were Oscar-winning actress, author and activist Marlee Matlin’s opening words when talking about facing challenges and finding success. My hope is to highlight how diversity, inclusivity, accessibility and equity can [lead to equality],” she said. I felt handicapped,” Matlin said after reading the press. “I

Film 190

Film Local Education Interviews 190

Maxim Behar

MARCH 26, 2024

I make sure every detail in the office is carefully crafted - from the atmosphere in the cafeteria to the wall decorations, the layout of the desks, the comfort of the chairs, the speed of the computers, and the contrast of the monitors. Do you have a flexible working hours policy? I believe everyone has their system.

Groups 105

Groups Communications System Employee 105

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 127

Leadership B2B Study Survey 127

PRSay

APRIL 25, 2024

Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Therefore, we can take lessons and best practices from real-life brand managers to develop our unique professional brands. First, a word about brands.

Strategy 78

Strategy Brand Branding Leadership 78

PRSay

OCTOBER 9, 2023

To become more self-aware, we need to be able to identify our emotions and recognize the thoughts we have about those emotions. As an executive coach, I find that many of my clients have trouble naming the specific emotion they are feeling in real time. All of us have had inappropriate thoughts and feelings because we are human.

Leadership 174

Leadership Financial Employee Google 174

Sword and the Script

NOVEMBER 28, 2023

Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. From where I sit, if you aren’t building subscribers, you aren’t really doing “ content marketing.” Why are the metrics so high?

B2B 119

B2B Content Marketing Marketing Blogging 119

Communications Conversations

NOVEMBER 22, 2022

He also made another statement I wholeheartedly agree with: “People who think well, write well.” You have to learn to write well.” ” I can attest. I wasn’t the best writer earlier in my life. I *liked* to write. I started an underground newspaper in high school.

Writing 88

Writing Social Media Newspapers Media 88

PRSay

JANUARY 5, 2023

You’ll learn to write messages that reach more readers and get the word out. For many years, my New Year’s Resolution was “I resolve not to resolve,” which made me a bit of a Grinch at New Year’s Day parties. It lets you say in five words what would otherwise take five paragraphs to explain. I’m a poor resolver. Happy New Year!

Writing 193

Writing Training Interviews Google 193

PRSay

JULY 24, 2023

I have always loved the integration of words, pictures, and data to help folks understand, grow, and change. As a lifelong communicator, I count on three things: thoughtful questions, my gut, and the sanctity of the oxford comma. Recently, I added mindfulness to my list. It rules me, for better or worse.

Energy 148

Energy Meeting Writing Course 148

Solo PR Pro

OCTOBER 17, 2023

Yet, there is one word that has continued to ring in my heart, lifting me above the never-ending litany of things gone wrong and that word is hope. Hope is the light that can lead our thoughts beyond the darkness of our present to dream, visualize and take action for better tomorrows.

Community 105

Community Meeting Publicity 105

Mindful Marketing

OCTOBER 4, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We’ve all heard that our nonverbal communication conveys more than the words we speak. Still, what do a couple of guys wearing shorts and sunglasses to work have to do with marketing?

Policies 98

Policies Sports Interviews Case Study 98

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Because these deals have a direct impact on the products you use.

Brand 147

Brand Branding Reddit Pitching 147

PR 20/20

FEBRUARY 20, 2023

I know this to be true in my life. So you bet the next time I am in the market for a new pair of shoes, I will refer back to that Slack thread. This example illustrates that word-of-mouth marketing absolutely works. Word-of-mouth marketing gives someone else the narrative Sure, your customers are your greatest advocates.

Strategy 84

Strategy Marketing Case Study Study 84

PRSay

OCTOBER 25, 2023

With these conversations (guests have included Michelle Obama, Kerry Washington and José Andrés), Norris opens a window into the connections between food, family, culture and identity. A pitfall that I try to avoid in telling a story is [thinking that I know] where it’s going to land when I get started. It’s surprising.

Interviews 126

Interviews Video Storytelling Measurement 126

PRSay

AUGUST 3, 2022

Boston Celtics legend Bill Russell was a giant in every sense of the word. I am unable to do anything listed above that Russell could, except laugh (too) loudly. But working with him on presentation training, I did learn several valuable lessons that I have, hopefully, been able to incorporate into my life.

Training 141

Training Media Training Crisis Communications Writing 141

Bianchi Biz Blog

JANUARY 8, 2024

Can you tell us what types of stories, trends or issues are on your radar now? I cover everything EVs and the occasional alternative energy story, so most of what I pay attention to is in that sphere. I cover everything EVs and the occasional alternative energy story, so most of what I pay attention to is in that sphere.

Meeting 97

Meeting Energy Local Media 97

Maxim Behar

JANUARY 28, 2024

I'm very pleased to have Maxim Behar in our studio, a leading PR expert with huge experience and a strong presence worldwide. I'm very happy to have you here today to discuss artificial intelligence. Maxim: I would compare what's been happening in the last year with AI to the appearance of social media 20-22 years ago.

Radio 59

Radio Ethics How To Writing 59

PRSay

OCTOBER 30, 2020

Rachel Carver’s challenges during the COVID-19 crisis could have been far more pronounced than those of many other PR professionals. that provides businesses with marketing and other services while seeking to create inclusive, integrated work environments for talented professionals who are blind or have low vision.

Software 180

Software Nonprofit Technology Education 180

Wadds Inc.

NOVEMBER 11, 2023

We have almost certainly underestimated the medium to long-term impact of AI on public relations. Transparent data management and security policies are required before the technology can be deployed in commercial applications. The market needs to settle down before serious investments can be made in workflow.

Report 119

Report Publicity Training Policies 119

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

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Case Study Study Company B2B 122