Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? But first, answer me this: What’s your brand story, morning glory? if you can’t get your brand story straight. You’ll walk away with a refreshed, and revitalized, brand story model to power up your business.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Unsure of whether your team is strong enough at storytelling?

Publicity 163

Publicity Storytelling Instagram Pitching 163

Frederik Vincx

JULY 25, 2023

The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. The challenge and opportunity was to create a PR toolkit that helped brands communicate effectively with media, bloggers, and stakeholders. Driving around the country to sell it to brands.

Software 78

Software Banking Resources Government 78

PRSay

MAY 10, 2022

DON’T lead with the features: Doodley Doo is an innovative and fun way for your employees to upskill in data visualization and data storytelling. DO lead with the benefits: Help your employees boost their data visualization and storytelling skills with Doodley Doo. Get FREE writing tips here. Copyright © 2022 Ann Wylie.

Case Study 191

Case Study Writing Training Storytelling 191

Prohibition

APRIL 12, 2024

Instagram’s hashtag search changes One of the leading platforms for visual storytelling has revamped its hashtag search functionality. For brands, optimising profile keywords as well as post content becomes crucial to enhance visibility. Get in contact today to find out how we could help you.

Social Media 62

Social Media Facebook Government B2C 62

Onclusive

AUGUST 9, 2021

In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Earned Media & Media Relations. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

The Hoyt Organization

DECEMBER 12, 2023

It prepares you to present a powerful story that helps your audience understand your brand. Craft A Clear And Compelling Story Storytelling helps you connect with your audience. A clear story helps your brand stand out as a relatable character in various scenarios and establishes it as a must-have solution for your audience.

Pitching 96

Pitching Publicity Meeting Storytelling 96

Stern + Associates

MARCH 17, 2023

In an era of more news and fewer reporters, the direct line between journalist and PR contact is often weaker. That’s why the core of our media relations strategy isn’t the pitching or writing but the storytelling. The post 3 Media Relations Opportunities for 2023 appeared first on Stern Strategy Group.

Media Relations 106

Media Relations Media Storytelling Report 106

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. I love the moon.

B2B 111

B2B Brand Branding B2C 111

Burrelles Fresh Ideas

JULY 11, 2023

How brands benefit from partnering with dadfluencers Recognizing the influence and reach of dadfluencers, brands have begun collaborating with them to promote products and services relevant to fatherhood and parenting. By tapping into this dynamic, brands can engage with fathers more meaningfully and authentically.

Brand 55

Brand Branding Instagram Community 55

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Presspage

JANUARY 23, 2024

Especially if your company operates multiple brands or locations across more than one country, well-organised communication is the key. It might sound odd coming from a tech company like us, but often we actually argue in favour of less tech and more contact.’

Software 78

Software Internal International Digital PR 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. The internet and social platforms are key tools for storytelling, brand management and connection. A strong network of media contacts is still crucial for PR professionals.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

OCTOBER 10, 2017

The New PR is about distributing content through a variety of earned and owned channels to generate brand awareness and drive business impact through continuous digital storytelling. AirPR Analyst will soon include a media and influencer contact database. Workflow-driven Navigation. What’s coming next for AirPR Analyst?

Software 207

Software Analysis Comparison Trends 207

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. The brand message should clearly articulate the brand’s values, mission, and unique selling propositions.

Corporate 78

Corporate Industry Communications Ethics 78

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Prohibition

AUGUST 25, 2023

A well-executed digital marketing strategy can help retailers build brand awareness, attract new customers, and cultivate customer loyalty. Here we will explore how the collaboration between PR and marketing can enhance brand visibility, credibility, and customer loyalty.

Retail 62

Retail Marketing Analytics Social Media 62

ReimaginePR

DECEMBER 8, 2014

There was a backlash: Some in the class made their displeasure known and the assignment was shared with a reporter at The Toronto Star who contacted Kent Womack, the professor. Blog Brand Storytelling' Instead, she relies on the advice of Chip, her Yale-trained lawyer boyfriend.

Storytelling 323

Storytelling Training Resources Brand 323

Onclusive

MARCH 19, 2019

A PR Engineer is someone who understands the value of nurturing customer relationships and is passionate about the use of data for thoughtful storytelling. If you love storytelling, are fascinated by Big Data, value relationships, and want to have a real impact on the future of a company and an industry, then we want to talk to you.

Engineering 150

Engineering Storytelling Big Data Data 150

Onclusive

FEBRUARY 2, 2022

What does your story or brand offer that the journalists, and therefore, their audiences, can’t get anywhere else? Whether your story is about a specific product, a person, an innovation or a milestone, you must approach it from your readers’ perspective. Why should they pay attention?

Pitching 195

Pitching Data Technology Storytelling 195

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate.

Radio 74

Radio Television Media Local 74

5W PR

MAY 6, 2020

Only contact information and products/services rated higher. Companies that accomplish making that connection will be more successful in motivating consumers to finish their journey and purchase their brands. For some, it is an autobiography of the company and its brands. Storytelling is always powerful.

Survey 88

Survey Storytelling Consumer Analysis 88

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR News Doing PR for a startup can be fun and exciting since often it requires communicators to think more creatively than when working with a company that's already branded and positioned. A PR Education, Positioning and Storytelling Owing to the above, much of the PR pro's job at the outset of a startup is educational.

Travel 100

Travel Education Storytelling Company 100

Prohibition

MAY 18, 2023

Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits. According to Influencer Marketing hub , 82% of brands believe that the quality of customers from influencer campaigns is better than other marketing types.

Strategy 62

Strategy Marketing SEO B2C 62

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. The best plans also start with a thorough brand communications audit that includes insights into customer, channel partner, and employee perceptions of the business or its products. Test it with research.

Strategy 265

Strategy How To Resources Employee 265

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Some PR tactics can seem like spontaneous ones that require only media contacts and sales skills. Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. Yet that’s very rarely the case. They’re actionable.

Strategy 220

Strategy Measurement Advertising Advertising 220

Onclusive

MARCH 8, 2018

This big data explosion means that PR pros now need to rise above the noise of more content than ever, in addition to managing brand reputation with more contacts than ever. Spot brand & revenue indicators. AI helps PR pros make sense of these massive quantities of data and surface the insights that matter.

Case Study 170

Case Study Engineering Measurement Big Data 170

PR Fuel

MAY 19, 2022

Also, 88% of PR specialists report they feel the future is in digital storytelling. Media contact details. It’s a way to earn media attention for your brand and gain better visibility in the market. This includes a boilerplate, direct contact, website, social media links, and hashtags. Introduction. Boilerplate.

How To 105

How To Writing Video Fashion 105

Beyond PR

MARCH 22, 2017

Communicators have always understood that transparency and clarity benefits their brand story. That’s how they retain the trust of audiences, who accept branded content so long as they have a full view of what it is and who it is from. Earned media opportunities and media coverage rely heavily on brands’ storytelling integrity.

Brand 70

Brand Branding Guidelines Financial 70

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. Make eye contact. Use your ears and eyes, not your mouth.

Storytelling 60

Storytelling Interviews Software Industry 60

Presspage

AUGUST 7, 2018

Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

Victorious PR

APRIL 4, 2023

Public relations helps companies in the crypto space build and maintain their brand image while keeping their investors and stakeholders informed about their latest developments. As the world of cryptocurrency continues to expand, it can be challenging to stand out amongst the sea of competition.

Agency 52

Agency Storytelling Financial Groups 52

Prohibition

AUGUST 29, 2023

Firstly, it helps create brand awareness and generate excitement. Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. Utilise the power of storytelling to create a connection with your audience. Clearly define your objectives to guide your strategies.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Shift Communications

AUGUST 20, 2015

You’re walking into a new business pitch, do you know where your personal brand is? on a Monday, do you know where your personal brand is?? Your manager is making small talk with you by the Keurig, do you know where your personal brand is??? Here’s how: Step one: See the brand. Step two: Be the brand.

Brand 60

Brand Branding Pitching Storytelling 60