Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8

Trends 120

Trends Mobile Media Print 120

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Infographic from a 2017 article in MarTech Advisor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Contently - Strategy

APRIL 14, 2021

For brands, however, it means a paradigm shift. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If What will change for brands. a search marketing agency.

Privacy 124

Privacy Google Advertising Advertising 124

5W PR

MAY 27, 2022

That means companies looking to create and tell their stories should be looking into their brand narrative as a way to create more loyalty and goodwill with the customers, including stories about how a business overcomes any adversity or obstacle.

Company 88

Company Strategy Publicity Real Estate 88

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. These insights form the foundation for our infographic – a must-see for any PR pro! But reaching the right people with maximum impact? That’s where traditional media comes in.

Media 103

Media Radio Print Newspapers 103

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. Brands often have baseline style guides, but style guides aren’t enough. As a program gets off the ground, you should have baseline information about where your brand stands currently.

Data 157

Data Data-Driven PR System Analytics 157

Beyond PR

JUNE 19, 2017

Change is in the air as many brands have undergone a makeover in recent months. Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. Read on to learn how you can tell your best rebranding story. .

Communications 69

Communications How To Telecommunications Employee 69

PR 20/20

AUGUST 11, 2016

New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Founder and CEO of PR 20/20 Paul Roetzer ( @paulroetzer ) believes that the largest gaps impacting performance lie primarily within marketing talent, technology and strategy. The Mobile Mogul.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Founder and CEO of PR 20/20 Paul Roetzer ( @paulroetzer ) believes that the largest gaps impacting performance lie primarily within marketing talent, technology and strategy. The Mobile Mogul.

Marketing 40

Marketing Mobile Engineering Technology 40

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Critical Mention

JANUARY 15, 2019

Mobile friendliness : According to Statista , in 2018 52 percent 52 percent of online traffic came from smartphones in 2018. Incorporating simple navigation and easily accessible webpage elements are key in designing a mobile-friendly site. You need to find and eliminate all broken links to create a seamless user experience.

How To 60

How To SEO Mobile Google 60

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. Cool infographics. The intersection of these technologies is changing entertainment, business, and our lives.

Real Estate 57

Real Estate How To Web Case Study 57

PRSay

NOVEMBER 18, 2016

If you can get influencers speaking positively about your brand, their followers will take note and be that much more likely to engage with you themselves (and/or try the product or service). Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc.

Media 60

Media Leadership Enterprise Data 60

Beyond PR

JANUARY 5, 2017

News releases have long been a valuable brand awareness tactic for brands ranging from B2B, to B2C, to non-profit and more. Infographics. Document and prepare for distribution across your brand’s key channels, which should at the very least include: Web.

Case Study 55

Case Study Study B2C Infographics 55

ISEBOX

DECEMBER 1, 2016

Company A hasn’t evolved with advances in technology to harness the power of e-detailing, a blanket term that covers online physician marketing, promotional and communication activities. And they’re at their prime when the material is presented in rich multimedia formats, including video, infographics, and images.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

ISEBOX

MARCH 18, 2016

This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content. Asana streamlines communications through a web and mobile app that eliminates the clutter. Enter public relations automation tools.

Publicity 70

Publicity Enterprise Analytics Tools 70

Sword and the Script

JUNE 7, 2016

Also see: The CMO Survey with Social & Mobile Marketing Takeaways. That’s according to a survey of 262 business technology buyers by the Arketi Group , a PR firm based in Atlanta as reported by MarketingProfs. Increasing brand awareness 46%. Mapping content to B2B buying stages. Countering the competition 43%.

Survey 60

Survey Marketing B2B Infographics 60

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice. Sign up for free ebooks, webinars and other resources (i.e.

Resources 53

Resources Marketing SEO Engineering 53

Shift Communications

APRIL 23, 2015

In our recent webinar on Google Analytics Basics for PR Professionals , our VP of Marketing Technology Christopher Penn outlined ways to improve your skill in this area, including sources of free information. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Shift Communications

JULY 20, 2015

My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. SHIFT is unique among PR agencies in that it not only has Account Services teams, but a Creative Services team and Marketing Technology team as well.

Agency 60

Agency Creativity Infographics eBook 60

Norton's Notes

JULY 17, 2014

The BBC plans to spend £8m on hiring extra specialist editors and correspondents, local political reporters and city correspondents; with the remaining £4m going into social and mobile news, data journalism, online analysis and enhancing News Labs. Now, digital technologies offer us the opportunity to lead a fourth revolution in news.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Here we go….

Software 106

Software Reddit Marketing Survey 106

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). Infographics. Blogs and articles.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Stephen Waddington

MARCH 24, 2019

Rates of internet and mobile adoption may be accelerating but 40% of the world is still not connected to the internet according to We Are Social’s Global Digital 2019 Report. There’s a tool for that The market for technology in marketing and public relations is exploding. He’s also an inspiring storyteller and author.

Tools 69

Tools Insurance Insurance Handbook 69

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. COVID changing healthcare storytelling | Jump to text. What’s that?

Healthcare 78

Healthcare Storytelling Communications Local 78