MaccaPR

OCTOBER 10, 2022

As I touched down in Atlanta recently, I was excited to join over 500+ influencers and notable brands such as Ryobi , Home Depot , and BEHR at the annual HAVEN influencer conference. How do brands react to an influencer’s authentic self? Would you head into your 9-5 job with messy hair and PJs on? Probably not.

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5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

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How To Media Guidelines Pitching 176

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. Here are some of our favorite examples of branded content marketing from banks and financial institutions in the last couple of years. The Australian Open.

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Financial Content Marketing Examples Banking 52

Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. Spark engagement from new audiences by delivering your blog content to targeted influencers while driving search engine visibility. Infographics.

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Case Study How To Infographics SEO 210

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

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Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation.

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Digital PR Industry Strategy Film 170

ReimaginePR

JULY 18, 2016

Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. Bonus: Before you start creating videos for your brand, keep these tips in mind. Remember, people buy from people, not from brands.

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Video Infographics Brand Branding 120

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. People engage with brands they feel they can trust.

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Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. The key here is quality over quantity.

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B2C Case Study B2B Content Marketing 52

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Then, fulfill that promise in your content.

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PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. PR helps small businesses build brand awareness and credibility. It might mean providing quick tips in a video or on an infographic. First, it feeds the need for consumable content.

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Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. More searches mean more potential coverage.

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Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Waxing UnLyrical

JUNE 17, 2015

The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. In order to be effective, brand content must be mapped to business objectives and be appealing. So what could possibly go wrong with brand publishing? This has made the brand iconic.

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Presspage

DECEMBER 5, 2017

Translation and interpretation of news releases is not only a tedious, but also a time-consuming act. Improved search ranking For those of you new to digital PR, SEO (search engine optimization) has been an important factor in making your news easy to find, easy to crawl, and easy to categorize.

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Local SEO Engineering Web 89

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. No brand wants their content strategy to stall at Phase 0, a hectic and emotionally stressful state we call content chaos. Sound familiar?

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Cision

APRIL 12, 2016

Just the way organic food is good for our health, organic traffic is the best for your brand. They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives. As the audience grows to trust your brand, the chances members of it will convert grow.

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Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. Doing that successfully requires melding together some moving parts. The goals and metrics will follow.

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Strategy How To Content Marketing Analysis 112

PR Fuel

JULY 5, 2020

Do you want a way to build the authority of your brand by forming relationships with journalists that cover your industry? Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. The Best Press Release Writing Service Knows Your Brand.

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Writing How To SEO Infographics 52

PR 20/20

JULY 9, 2020

Influencers: Find and follow leading authors, channels, and voices who can amplify your brand’s reach. Monitoring: Keep an eye on your brand and its competitors to capture opportunities as they arise. This provides marketers with a deeper level of understanding of how people search around specific topics, brands, and even products.

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5W PR

JUNE 25, 2018

PR experts have a lot of experience creating exceptional content for their brands. In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. Show Expertise. Maximize Content.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Sword and the Script

JUNE 11, 2019

Search value – search engines won’t fill out a registration form. I like to see things like case studies and infographics freely accessible. Knowing what kind of content someone with purchase intent consumes helps you understand when gating is appropriate. Search rankings and SEO. Mark Sherbin | CMI.

B2B 122

B2B Mobile Content Marketing SEO 122

Presspage

JUNE 27, 2017

By adding a link to your newsroom on the homepage, using best practices of Search Engine Optimization (SEO) and giving your newsroom an obvious name, it will be easier for your visitors to reach the newsroom and information they are looking for. Include your PR officers' contact information in the newsroom and on every press release.

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Social Media Infographics YouTube Strategy 96

Cision

AUGUST 17, 2015

Parlatore describes Pinterest in idyllic language: “Pinterest is a place to dream, where consumers are optimistic. Pinterest is engineered for monetization. Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. We love that connection.” Checklists.

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Pinterest Banking Mobile Trends 120

PR 20/20

AUGUST 11, 2016

Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. Visual content connects with, entertains, and educates consumers. The Data Whiz. The Mobile Mogul. The Social Media Strategist.

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MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. For example, brands from Under Armour and Kraft Foods to Funjet Vacations are working with bloggers to produce branded (read: paid) content.

Consumer 48

Consumer Infographics SEO Blogging 48

PR 20/20

AUGUST 11, 2016

Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. Visual content connects with, entertains, and educates consumers. The Data Whiz. The Mobile Mogul. The Social Media Strategist.

Marketing 40

Marketing Mobile Engineering Technology 40

Beyond PR

DECEMBER 12, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. So write your release with your audience in mind.

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Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. So write your release with your audience in mind.

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Writing How To Infographics Pinterest 79

PR Fuel

NOVEMBER 2, 2021

At any cost, a press release company should be able to: Build Brand Engagement. A press release newswire should provide avenues to establish a brand authority by interacting with your audience. The secret to building a connection with your audience is engaging them on all platforms. Boost Search Visibility. Multimedia Embed.

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Writing System Automotive SEO 52

PR Fuel

SEPTEMBER 23, 2021

You can generate brand awareness, build recognition, and expand your reach online. Not sure how to grow your brand authority and reach using a press release? You can appear in front of their existing audience to boost your brand visibility. Redesign of the company’s brand. Make sure to brand your visuals.

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Brand Branding How To SEO 105

Beyond PR

AUGUST 12, 2016

Sixty percent of consumers feel more positively towards a brand after reading its content. To successfully meet audiences’ needs, brands must know who they are talking to and targeting with their messaging. All brands want their audiences to talk about their content. Majority of customers find custom content to be useful.

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MaccaPR

AUGUST 20, 2014

Encourage more prospects to download content such as a white paper, e-book or infographic. Improve the findability of your content on search engines like Google. Generate more links back to your website. Spark conversation with comments. Fair questions; so we first talk about the science of social media, to wit: 1.

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Social Media Media YouTube Facebook 97

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

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Bad Pitch Blog

AUGUST 4, 2011

Some might argue Werner had a more arduous task than engineering consent. That other brand is the most important – it’s the name of the company itself.” Today’s Takeaway: Always keep the bigger picture in mind -- where your work fits into the brand and most of all the business. 100 Years Later So was William G.

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Film Infographics Advertising Advertising 80

Beyond PR

MARCH 23, 2016

The expectations viewers have when consuming your digital content are much higher and the job of the publisher is more complex. A major reason for this is that search engine algorithms are continually giving more weight to human behavior. Her team leads social media, PR, creative and blogging for the brand.

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Video eBook Viral Infographics 40

Prohibition

APRIL 13, 2023

Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms. Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement.

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