Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

Writing 100

Writing Blogging Newspapers Travel 100

Solo PR Pro

MAY 11, 2021

There’s a whole community of like minded people you can lean on. It’s better to be transparent and honest with your problem because there’s a chance that your audience can easily forgive you and help make the bad headlines go away quickly. Just because you’re a solo PR pro doesn’t mean you’re in this alone. That’s my job.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

Mindful Marketing

MAY 7, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Who would you ask for an important restaurant recommendation? You might turn to someone who knows the local area well, eats out frequently, or has discerning taste.

Technology 95

Technology Advertising Advertising Consumer 95

PR Fuel

OCTOBER 14, 2022

Are you a small business owner that wants to create buzz, spread the word and get people hyped up about your business and the services you offer? Just because you own a small business doesn’t mean you can’t create some big waves in the public relations world. Hold a Special Event for Your Customers.

Small Business 88

Small Business Community Local Social Media 88

Cision

JUNE 14, 2016

Your audience will only be interested if your brand has something unique today. Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. What are you most excited for in your new role as global chief communications officer at Publicis Health?

Healthcare 0

Healthcare Creativity Consumer Government 0

Beyond PR

MAY 26, 2016

However, even after you and your colleagues run through the checklist and double-check distribution details, you’re not done. In addition to reviewing the text’s essential elements such as headline, dateline city, and media contact information, we look for any last minute mistakes we can correct prior to sending it out. Dateline dates.

Training 0

Training Writing Brand Branding 0

Contently - Strategy

OCTOBER 18, 2022

Customer research can surprise you. Consumers might operate it in a totally different way than you imagined. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. So, what are the most effective ways to get the research you need? The takeaway?

B2B 94

B2B Company Survey Enterprise 94

Sword and the Script

JUNE 25, 2019

Cybersecurity professionals will tell you that the risks associated with a cyber incident go beyond the direct loss of data. Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. Failure to understand the target buyer and their motivations is such a common mistake.

Brand 105

Brand Branding Reputation Corporate 105

Cision

AUGUST 16, 2016

How can you become an asset to your next company or position? You recently transitioned from your role in television news to PR. What motivated that transition and what are you looking forward to accomplishing with Burns360? What are some of the biggest pitching mistakes brands make?

Television 120

Television Pitching Journalism Interviews 120

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Q (submitted by Marilyn): How do you keep a nervous spokesperson from making irrelevant, lame jokes?

Interviews 120

Interviews How To Healthcare Media Training 120

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. There’s almost always someone or something that doesn’t like you and stands to benefit directly from taking you down. How do you combat that?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. This is why you have emails from “WalMart Home,” “WalMart Fashion,” and more. Make a “fake” mistake.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. This is why you have emails from “WalMart Home,” “WalMart Fashion,” and more. Make a “fake” mistake.

B2C 52

B2C Comparison B2B Data 52

Cision

APRIL 14, 2016

If you aren’t partnering with those influencers, you’ll miss out on major opportunities to boost brand awareness and connect with your audience. If you aren’t partnering with those influencers, you’ll miss out on major opportunities to boost brand awareness and connect with your audience.

How To 120

How To Groups Social Media Meeting 120

Communications Conversations

NOVEMBER 6, 2019

It’s not exactly on par with personal branding best practices. Then again, sadly, it’s men that usually hold more of the power positions in PR (even in 2019). Then again, sadly, it’s men that usually hold more of the power positions in PR (even in 2019). Some were just flat-out mistakes! Huge mistake.

Agency 60

Agency Retail Travel Employee 60

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. However, putting yourself in the journalist’s shoes can immediately give you some clarity as to how you should approach it. .

Pitching 164

Pitching Writing Digital PR How To 164

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. How did you get your start in journalism? Your peers around the world and your earnings ability put you in the top 10 percent of journalists/writers in the UK and U.S. Do you find this to be true?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Critical Mention

AUGUST 8, 2018

Q: What do you think are the key ingredients in creating content that connects with an audience? Media used to have a hold on things with licensing, and now anyone can jump in and claim to be a marketer. Q: What do you think is the biggest mistake or oversight that businesses are making with regard to their media relations strategy?

Marketing 61

Marketing Creativity Groups Media Relations 61

Shift Communications

JUNE 15, 2018

You might not know Edward Bernays by his name, but if you have a bookshelf at home – congratulations, you’re a “victim” of the late PR guru’s master spinning skills. But it was all back in the days when media was synonymous to newspapers. Well, if you don’t dig fashion or cigarettes, I hope you like bananas.

Fashion 74

Fashion Newspapers Print B2B 74

ImPRessions - Crenshaw Communications

MARCH 21, 2017

But while competitors may be sharpening their knives for Uber while the brand is down, there are some concrete steps a company can take to mitigate a crisis, rehabilitate its image and even emerge from the ashes stronger than ever. But owning and even embracing a mistake when you can is good first step. We think not.

Airlines 136

Airlines Reputation Product Launch Crisis 136

Cision

JULY 14, 2016

The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. What drew you to the PR industry? What do you have planned for them?

Travel 120

Travel Agriculture Tourism Internal 120

Cision

SEPTEMBER 14, 2015

Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. However, interviews can tank and hurt the brand if your executives and spokespeople aren’t properly prepared. Missed Brad’s webinar? Write bullets, not novels.

Interviews 120

Interviews How To Media Media Training 120

PR in High Definition

NOVEMBER 17, 2017

You would have been hard-pressed to miss the recent speculation around the potential Russian influence on the US presidential elections. Twitter has also just launched an Advertising Transparency Centre after its potential role in helping to promote Russian-backed content. How then, can we win (back) the public’s trust?

Policies 72

Policies Facebook Advertising Advertising 72

Communications Conversations

JANUARY 23, 2018

In fact, if there would be one thing holding me back from working for her, that would probably be it. From way back when he penned his now infamous letter telling us FH was a brand agency–not a PR agency. And, I can tell you she’s an innovator and hugely connected–two things I value A LOT.

Social Media 141

Social Media Media Marketing Leadership 141

The Stalwart Blog

SEPTEMBER 4, 2015

What do you think is holding back the next big thing? T: I think evolution of brand presence on different social channels is holding us back. So your news feed now is tailored to your preferences and brands of interest to you. If you don’t know about it, you might not be seeing it.

Instagram 60

Instagram Advertising Advertising Travel 60

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Sticking to traditional advertising channels will cause you to drown out in the crowd. Not utilizing the potential of this powerful platform would be a mistake. This will help you set concrete goals, targets, etc.

YouTube 116

YouTube Brand Branding Video 116

5W PR

NOVEMBER 2, 2016

In marketing terms, this is known as “earned media,” which holds more weight than other types of media. Once you’ve got people’s attention, PR can help you increase their level of interest in your business. You can use it to highlight the benefits of your product, rather than the features, which is a common mistake.

Publicity 87

Publicity Case Study Infographics Energy 87

PR in High Definition

NOVEMBER 23, 2016

A scatter-gun or blanket approach to PR rarely works, unless you’re lucky enough to be one of the few mega-brands that can still hold a press conference and get every reporter to cover it. However, unless you deal in very high value, high margin goods, it’s rarely practical. so if you do use personas, please take care.

Big Data 63

Big Data Financial Data Fashion 63

Waxing UnLyrical

JUNE 25, 2014

For the most part, brands use it well. Unfortunately, it’s the mistakes that are often most noticed and most memorable. With that in mind, here are my top five tips to help you avoid some common social media errors. It’s equally damaging to your brand to jump on completely irrelevant bandwagons for cheap clicks.

Social Media 83

Social Media Media Viral Tools 83

Burrelles Fresh Ideas

JUNE 6, 2023

As you can see, the use of artificial intelligence in marketing communications is extensive. Humans and machines working together; what the future might hold As these AI tools rapidly evolve, there is already rumbling in the marketing and communications industries about machines replacing employees as companies look to cut costs.

Communications 40

Communications Marketing Technology Data 40

PR Fuel

SEPTEMBER 18, 2018

Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a headline makeover! Inject any reporter with truth serum, and they’ll tell you that 99% of press releases they receive don’t matter and get deleted. You must always focus on finding a creative news angle.

Writing 118

Writing Newspapers Report Data 118

Prohibition

JANUARY 7, 2022

Without a documented plan, how would you handle a crisis? You might be thinking “It’s never going to happen to my business!”, If you think you could never be the victim of a crisis, think again. It’s said that if you fail to plan, then you plan to fail. How do you define crisis management?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Crisis communications is an important aspect to tackle as a business owner. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Ethical Voices

OCTOBER 17, 2022

Went on to spend 13 years in a variety of roles at IBM, at the intersection of people, the brand, communications, and digital. Thinking about the path, what is the most difficult ethical challenge you ever confronted at work? I think it’s ongoing and one of the reasons why I leapt at the opportunity to speak with you today.

Ethics 78

Ethics Employee Communications System 78

Sword and the Script

MAY 9, 2017

As a kid, my parents took me to the show, and I still remember the branded whiz-bang flashlight they purchase for me – a rare indulgence. But there should be no mistake the circus is, in fact, a business and it was all at once, one of the most challenging and fun PR assignments I’ve ever had. 1) Elephants Marching.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Shift Communications

FEBRUARY 17, 2015

One way to do that is to leverage industry data and/or data culled from your own organization and customers to tell a visual story that builds on or maps back to a key trending topic within your release. We recommend a steady cadence of news starting in February and running at least through to May in order to maximize impact. Start here.

Healthcare 60

Healthcare Trade Shows How To Conference 60

PR Conversations

JULY 5, 2017

Looking back at my 5-year career full of diverse hands-on experience, I came up with a list of 15 typical tasks which pay my bills. Building strong personal brand of President/Chief Executive Officer. You can take advantage of their wins and learn from their mistakes. My friends know that I work in public relations.

Infographics 63

Infographics Corporate Policies Reputation 63