Stephen Waddington

JANUARY 12, 2022

The annual report by Nic Newman, Senior Research Associate, Reuters Institute, is based on the view of 250 leaders in the news industry from 52 markets. Hardening privacy rules related to first- and third-party data, along with concerns over misinformation are bringing revenues back to trusted brands.

Report 122

Report Media Journalism Privacy 122

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. As of this post, it has reclaimed $134B in lost market value.

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

JULY 6, 2017

For those unfamiliar with marketing speak, this process is known as collecting leads. Many good content marketing strategies — whether for a blog or company brand — include a lead generation form. Search the web for the first marketing automation software you find, build your form, upload it to your blog, and done.

Blogging 168

Blogging How To Privacy Mobile 168

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

PR in High Definition

SEPTEMBER 25, 2017

We met some brilliant, plain-speaking people, and ran an event with a particular focus on what GDPR means for marketing data. Even Simon Morrissey didn’t mirror the scaremongering messages you often see from other lawyers and talked about how brands who are GDPR compliant can gain competitive advantage. Take ownership.

Marketing 69

Marketing Data Privacy Policies 69

Cision

APRIL 1, 2016

Every time there ’ s an update, a change or a suspicious new privacy policy, a collective and very loud few declare that this exact moment will be the moment in time when they stop using Instagram forever. You slowly introduce new timelines, add branded content and hope people won ’ t migrate away. They always come back.

Instagram 120

Instagram Wikipedia Privacy Policies 120

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace. In the U.S.,

Social Media 96

Social Media Privacy Media Training 96

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. A well-researched speakers’ bureau can vault a little-known company into the media (and influencer) spotlight and help turn an established company into a market leader. A scandal like a privacy breach? Blog early and often.

Leadership 149

Leadership B2B Tools Conference 149

Stephen Waddington

JUNE 23, 2019

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. It’s an area that brands should investigate. #6 The conversation about user privacy is growing louder. I’m a big fan of her work. . #2

Report 81

Report YouTube Privacy Web 81

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Will The Update Entail? Olivia Carroll.

Advertising 52

Advertising Advertising Web Privacy 52

Karen Freberg

JANUARY 18, 2021

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. Also, privacy (ex. Creating an etiquette policy for Clubhouse. We all thrive on getting the latest, greatest, and exciting new app to analyze and play around with.

Groups 96

Groups Social Media Ethics Meeting 96

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? We’re often the first to know about mergers and acquisitions, major policy developments, and other significant changes.

Ethics 60

Ethics Tourism Real Estate Privacy 60

David PR Group

MAY 26, 2017

While we fear negative reviews, engagement also enables us to speak directly to happy customers and work to turn them into brand loyalists and advocates. We really don’t have privacy and free speech anymore as anything you say online can be used against you – perhaps not legally but definitely in the court of public opinion.

Reputation 44

Reputation Policies Web Employee 44

Shift Communications

JUNE 19, 2015

Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers. Since that time in 2009, the world of social media and social media marketing has grown and changed dramatically. It’s not painful, I promise. Long-Form Posts.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Shift Communications

MARCH 22, 2016

However, what they should focus on is: what has the event become; who does it cater to; is it relevant for my brand or my employees? Journalism Needs to Change: Interestingly enough, this complaint did not come from PR/Marketing professionals but journalists themselves. Not IBM – not this SXSW.

Privacy 60

Privacy Hotels Film Data 60

David PR Group

JUNE 2, 2014

I asked my friend Brook Zimmatore, owner of the brand protection agency Massive in the United Kingdom, about the situation. ” While this news is biggest in Europe, it also affects the ongoing debate in the United States about privacy and information posted on the Internet about private U.S. The post Should the U.S.

Google 40

Google Policies Reputation Crisis Communications 40

Sword and the Script

OCTOBER 29, 2019

I’ve also found in other email systems, both for PR pitches and email marketing , tend to have formatting issues that cause re-work. Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy. However, “as a European company, we have GCPR [compliance] baked in.”

Pitching 63

Pitching Analytics Enterprise System 63

Beyond PR

MARCH 20, 2018

Brands are latching onto these retargeting tactics because they provide a great opportunity to give users exactly what they’re looking for. This tactic can be convenient for brands, but the Big Brother-esque feelings these ads produce can be unsettling for those targeted. How to Change the Privacy Narrative and Public Perception.

Privacy 69

Privacy Brand Branding Instagram 69

Contently - Strategy

APRIL 14, 2021

For brands, however, it means a paradigm shift. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If a search marketing agency. ” What will change for individual users. .

Privacy 96

Privacy Google Advertising Advertising 96

Waxing UnLyrical

JANUARY 26, 2011

This is what Ad Age had to say about it (and thanks to Kathy Moore for tipping me off): The ubiquitous “like&# is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.&# This could backfire on marketers.

Facebook 107

Facebook Privacy Twitter Social Media 107

Ethical Voices

AUGUST 21, 2023

Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? Tell me more about Cision’s AI ethics policy. We saw a real impact on the market because of that.

Agency 80

Agency Publicity Ethics Analysis 80

Waxing UnLyrical

JANUARY 25, 2011

Thanks to Shelly Kramer for sharing Etsys updated policy change following the publicity surrounding this issue. It demonstrates, perhaps better than my original rambling post, why you’ve got to have honest, transparent business policies. And why, once you’ve made said policies, you’ve gotta stick to them. was about time!

Policies 86

Policies Twitter Facebook Writing 86

PR in High Definition

MARCH 6, 2018

This ‘old-Instagram’ feature will be a winner but be aware that a clause in its privacy policy suggests the company may still use your data for advertising in some capacity. All that said, I’m not going to knock it until I’ve tried it more, and it’s worth a go while it’s free anyway – even if you delete it soon after!

Consumer 63

Consumer Instagram Advertising Advertising 63

David PR Group

MAY 31, 2017

and comedienne Kathy Griffin loses her job over a photo depicting the same president beheaded, it makes me wonder if either has even heard of social media policies. I have written in the past about corporate social media policies , and my opinion hasn’t changed. Respect copyright, privacy, fair use and other laws. –John.

Policies 71

Policies Social Media Media Privacy 71

PR 20/20

APRIL 7, 2016

JP is the Content Marketing Director & Audio/Visual Technician/Engineer of Interact , a place for creating entertaining and engaging quizzes that generate email leads. Have you ever wondered how certain brands outperform others by thousands or even millions of pageviews? Be honest about your marketing strategy.

Social Media 40

Social Media How To Media eBook 40

ReimaginePR

SEPTEMBER 21, 2016

According to the Electronic Frontier Foundation (EFF), the TPP’s Electronic Commerce and Telecommunications Chapters “encourage your personal data to be sent across borders with limited protection for your privacy.”. If the TPP passes, we’ll be forcing other countries to adopt these same controversial and unfair policies.

Telecommunications 120

Telecommunications Privacy Software Data 120