wiredPRworks

NOVEMBER 11, 2016

“Influencer marketing isn’t just for big brands. What I love are the micro-influencers and the local campaigns.” —@wiredprworks. And, here's a quick transcript from my interview via the site. Barbara Rozgonyi is a huge fan of micro-influencers with niche communities and local engagement. Making and Keeping Friends.

How To 63

How To Brand Branding Local 63

Cision

JULY 27, 2016

In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate. UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions. What benefits does it provide for a brand’s communication strategies?

Nonprofit 120

Nonprofit Local Travel Social Media 120

Sword and the Script

JANUARY 29, 2019

Another approach is to invite local leaders from government and associations like the local chamber or technology association. Give break out sessions on networking strategies, interview skills and career planning. Of course, the PR tie-in is natural – you can and should invite local reporters, bloggers and influencers.

Resources 78

Resources Creativity Publicity Local 78

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies.

Newspapers 120

Newspapers Pitching Interviews Writing 120

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Decide in advance what your goal for the interview will be.

Media Training 180

Media Training Training Interviews Media 180

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it.

Brand 52

Brand Branding Media Local 52

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. News in 2017 is hyper local. I like companies showing they practise what they preach but keep it interesting and fun and stay true to their brand.

Interviews 35

Interviews Writing Blogging Social Media 35

Ethical Voices

JANUARY 23, 2023

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. Simply put, we reposition and protect brand reputations. The most difficult challenge I faced is when I served on BEPS and we received a complaint about a local member of my own PRSA chapter.

Ethics 76

Ethics Publicity Education Reputation 76

Cision

AUGUST 24, 2016

Cheryl Byrne, a communications consultant in Marblehead, MA, says listening to your audience is one the most important things for a brand to do. In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. How did you handle it?

Social Media 120

Social Media Reputation Crisis Media Training 120

Action PR

DECEMBER 16, 2019

Showing off their suspension training kit and superb flooring respectively, heads turned as our photographer got to work. Bringing brands together is our speciality! It successfully engaged the local community in a range of activities for youngsters and adults living with a disability.

Sports 52

Sports Film Local Exercises 52

PR for Anyone

AUGUST 4, 2022

And start pitching the media because it will just elevate your brand. And I love to use this analogy of Joe’s Pizza because unless you’re in New York, but anywhere else you think of Joe’s Pizza, New York pizza. It’s somebody else telling the world how great you are. All the videos are on the YouTube channel.

Publicity 130

Publicity YouTube Advertising Advertising 130

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Missy Gleason : Our local PRSA had a call for entries.

Healthcare 137

Healthcare Journalism Local System 137

Cision

AUGUST 18, 2016

Brands need to connect with their audiences through effective communication. Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. Cone is the unparalleled leader in delivering innovative communications programs that always make a difference to businesses, brands and society.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

Norton's Notes

MAY 13, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview is with Arik C. Helping brands make smart, pragmatic decisions that will help them achieve their business goals.

Interviews 28

Interviews SEO Blogging Writing 28

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. But think about that if you have a product, service or brand related to moving into a dorm room, moving in your first apartment. Transcript. It is the end of August. What can you pitch?

Pitching 130

Pitching Media Insurance Insurance 130

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package. This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. He is Frank Pollock and he’s my guest in this excellent edition of this interview series. The CPG industry is a great training ground for marketers in any industry. Today he’s on his own. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

Solo PR Pro

APRIL 8, 2021

We sat down with Bernadette to discuss how her background in journalism impacted her career in PR, how she struck out on her own as a solo PR pro (and grew both her client and employee roster) and how she’s using her PR skills to help prioritize diversity, equity and inclusion practices at her local PRSA chapter.

Meeting 97

Meeting Journalism Employee Storytelling 97

PRSay

MAY 23, 2018

Explain to your client that with a major national outlet, you may get your message out to 20 million people who aren’t particularly interested in the brand or product, but with a trade outlet, your client’s message will reach 20,000 readers who are passionate, motivated and more likely to take action after reading. Mention depth of content.

Media Relations 135

Media Relations Publicity Media Blogging 135

PR for Anyone

MARCH 30, 2022

But let’s say you see an ad in your local Gazette, and it says, “Joe’s Pizza, Best Pizza Outside of New York City and, you know, it’s an ad, you know what the pizza ad looks like. And I always love to use an example of Joe’s Pizza because we all have Joe’s Pizza.

Advertising 130

Advertising Advertising Publicity YouTube 130

PRSay

FEBRUARY 28, 2023

According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. You might not go with whatever they’re pitching you,” she said, “but it might spark a bigger conversation about that story.”

Report 170

Report Local Media Pitching 170

Ethical Voices

OCTOBER 16, 2023

I did data communications for our local, state and national reporting. Walmart’s a major brand, you get a lot of phone calls, and there are a lot of questions. The unfortunate thing is brands took a stand, but a lot of them aren’t walking the walk anymore. You were the chief data officer, and I love data.

Ethics 80

Ethics Data Crisis Apparel 80

The Resolution Blog

APRIL 9, 2019

I’ve worked with everyone from food and entertainment brands to industrial and financial organisations. I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them.

Marketing 120

Marketing Analytics Measurement Data 120

Critical Mention

AUGUST 5, 2018

You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. Beyond working for clients, he trains Fortune 500 marketers on social media sales and the foundation of digital marketing.

Twitter 77

Twitter Radio Social Media Print 77

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

FEBRUARY 20, 2018

And, among other things (including a fantastic game), that meant brand activations. One of my clients (my longest-running client, in fact) was particularly active that week with two big brand activations on Super Bowl LIVE and a number of other brand milestone events throughout the week. At parties. At Mall of America.

Social Media 76

Social Media Media Video Trends 76

wiredPRworks

JANUARY 16, 2018

NSA Illinois’ Speakers Academy focuses on how to develop and market to people at corporations, associations, and organizations who hire—and invest in—keynotes, workshops, consulting and training. Students will learn how to: • Refine business plans. Increase visibility. Create a fee schedule. Craft marketing strategies. About NSA Illinois.

Airlines 40

Airlines System Local Training 40

PR Conversations

OCTOBER 29, 2015

Off I went to Teacher Training College to embark on a three-year Bachelor of Education programme delivered by the Council for National Academic Awards. Regardless, the focus of my position was to ‘professionalise’ the role, which was located within the highways departments of local councils.

Publicity 40

Publicity Local Training Education 40

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. I had some great training in ethics from NYU and without naming names, the client actually was, well, both clients were micro brews.

Ethics 71

Ethics Agency Journalism Corporate 71

PR Conversations

SEPTEMBER 22, 2015

This time, for a more thorough understanding of how the situation might have changed or evolved, I decided to conduct a series of opinion interviews with several Italian female PR practitioners (recognized by name at the end). All of the women interviewed are PR practitioners, some at the executive level. today’s biggest challenges.

Interviews 40

Interviews Enterprise Corporate Internal 40

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. Although it was long overdue, the timing seemed right to interview this PR Rock Star. In fact, you’re well-known as THE person to work with if you want to get on TV and you work with a consumer brand!

Local 94

Local Course Community Interviews 94

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Victorious PR

FEBRUARY 22, 2023

There’s a lot of pressure when the success of your company is dependent upon your strategic direction, and you may wonder if you’re making the right call when you have to forgo things like branding or public relations because that money needs to go elsewhere. Not having the time is no longer a good excuse to keep putting off branding and PR.

Real Estate 52

Real Estate Course Pitching Education 52

Victorious PR

FEBRUARY 22, 2023

Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. And I have become the authoritative brand in my space. A multiple 7-figure company (that’s us) will train YOUR team FOR you! How to Build Your Brand.

Publicity 52

Publicity Video Pitching Google 52

wiredPRworks

OCTOBER 9, 2021

And so, as we were riding along the English countryside, I took a picture from the train window. I’ve made conference calls from quiet laundry rooms, written blog posts in local libraries, and managed interviews [with a driver] on busy expressways. To get that effect, I knew I needed at least a week away. It’s not always work.

How To 98

How To Social Media LinkedIn Instagram 98