Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. By partnering with influencers, brands can reach a wider audience and build trust with their target market. Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Frederik Vincx

JULY 17, 2023

How might we increase the sense of home for care home residents? Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. Service storytelling We shared everything we learned.

Software 78

Software System Training Enterprise 78

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. The Australian Open.

Financial 52

Financial Content Marketing Examples Banking 52

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. If you hear crickets when you tell your brand’s story, don’t give up just yet. Pedal-powered Storytelling.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Cision

APRIL 23, 2015

It means brands will have to invest in content creation. To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. Use of branded content tools increased, from 37 percent to 47 percent. How to Kickoff Your Content Marketing.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. How can you use the tactics to your advantage and improve your brand’s PR? As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” Effective storytelling improves valuations.

B2B 118

B2B Marketing Survey Software 118

PRSay

OCTOBER 2, 2019

Their dilemma, how to break down a complicated story, requires balancing the fine line between hope and hype. Tell your story visually with images, videos, or infographics that attract and educate. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date.

Local 80

Local Storytelling Infographics Resources 80

The Proactive Report

JUNE 4, 2016

Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will.

Social Media 100

Social Media Media Infographics Pinterest 100

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Building brand awareness is essential for businesses to succeed. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Marketwired

MARCH 22, 2016

Before you begin a creative PR campaign, define your specific goal(s) and detail how your strategy and tactics support it.”. In the PR professional’s scope of work, infographics, video, and other multimedia assets have one thing in common – in order to be effective, they must begin with a fundamental understanding of purpose.

Measurement 100

Measurement Data Creativity Viral 100

Critical Mention

NOVEMBER 6, 2018

Your brand’s story is perhaps one of the greatest opportunities to connect with your customers, yet it’s overlooked by many businesses. Instead, show your company’s culture by using culture shots, or if you’re large enough, you can hire brand ambassadors to represent your organization. Keep your brand’s voice consistent.

Social Media 65

Social Media Media Writing Infographics 65

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Ishmael's Corner

MAY 10, 2015

Beyond developing the content, many of the tools address how to distribute and magnify the reach: - 99designs : A marketplace for graphic design including logos and websites. - Buffer : Great tool for quickly scheduling and sharing updates for social posts. . - Buffer : Great tool for quickly scheduling and sharing updates for social posts.

Tools 60

Tools B2B Software Storytelling 60

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

prTini

OCTOBER 31, 2014

The Five Parts to Brand Storytelling Nearly Everyone Misses. Mashable’s Branded Content Editor Talks Pitching. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. 4 Social Media Personal Branding Mistakes You Must Avoid. Brands Drum Up Halloween Publicity with Freebies, Discounts.

Case Study 44

Case Study Infographics YouTube Pitching 44

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. How many hours do you want to spend on this?”

Infographics 54

Infographics Print Video Real Estate 54

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Read How to Harness the Power of Quotes in Your Press Release for more ways you can feature quotes. Sometimes the adventurous, the forward-thinking, and the bold win the day.

Agency 40

Agency Real Estate Film Video 40

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Check out one of Patel’s posts like, “ How to Create an SEO Friendly Homepage.”. Hence the expertise to cover a wide range of topics, from public speaking to global brand publishing.

Resources 53

Resources Marketing SEO Engineering 53

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. It gives travelers a taste of the airline’s brand values, while engaging with customers in a creative way. Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares. However, that doesn’t mean healthcare brands should start pursuing journalistic content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares. However, that doesn’t mean healthcare brands should start pursuing journalistic content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

ReimaginePR

SEPTEMBER 5, 2016

It’s a specific person who’s attracted to your brand message and the way that you articulate that message. Far too many brands make the mistake of speaking to their peers in their blogs, and not their customers. Who does it help and how? Infographics. Who are you speaking to? Why are they listening to you?

Blogging 120

Blogging How To Infographics Writing 120

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

JUNE 4, 2019

This entry stems from an article on CNBC that I just happened to catch: “Stacy Jones, CEO of marketing company Hollywood Branded, put the estimated value of all the buzz at $2.3 Learn more: report registration page ; PR News infographic. b) Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap via Onclusive.

Software 103

Software Reddit Marketing Survey 103

The Proactive Report

JANUARY 30, 2015

Daniel Lemin, President, One Good Brand. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Posts on Facebook brand pages with photos saw the most engagement—accounting for 87% of total interactions. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

MARCH 24, 2019

It’s how we ended up catching up for a coffee in Newcastle this week. He’s also an inspiring storyteller and author. Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low. It includes a database of tools and how to articles.

Tools 69

Tools Insurance Insurance Handbook 69

ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. They key is knowing how to elicit an emotional response from your audience.

Storytelling 120

Storytelling Video Infographics YouTube 120

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). How can you make your content more useful or appealing to a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). How can you make your content more useful or appealing to a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

AUGUST 2, 2016

It’s given me perspective on how to prioritize what is actually important. Text, graphics, infographics, videos, photos, etc. How are we getting that content in front of people? In PR, I focus on brand reputation and relationships with target audiences. Tried and true storytelling can often be applied to new channels.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60