Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. On Facebook, the likelihood of a brand post reaching an intended audience is low. CPG brands -> (Bakery buyers, beverage buyers, cereal buyers, dairy and egg buyers, etc.).

Social Media 233

Social Media How To Insurance Insurance 233

Communications Conversations

FEBRUARY 21, 2020

.: Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. 11: 44 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Travel media reported on hotels decorated in the style of Barbie.

Film 129

Film Marketing Sports Hotels 129

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Stephen Waddington

JUNE 30, 2021

Poulter draws parallels with the early days of search engines and social media to show the opportunity available to brands that utilise this technology effectively, regardless of industry. Users need more support from brands and creators, with the majority (76% in the UK) relying on trial and error to find experiences.

Hotels 138

Hotels Travel Privacy Engineering 138

5W PR

MARCH 4, 2024

But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice. To win their hearts and bookings, brands need to shift gears. Social Media Platforms like Instagram, TikTok, and travel forums are akin to virtual campfires.

Travel 78

Travel Consumer Strategy Tourism 78

Communications Conversations

MAY 15, 2015

Today’s guest post comes from a good friend of mine, Tony Saucier , director of social media at Life Time Fitness. Facebook wants to be ubiquitous with your entire web experience, but to use another analogy; they’re out to build the web’s version of the Hotel California. So what does this mean for brands and agencies?

Hotels 60

Hotels Facebook Web Journalism 60

Cision

AUGUST 12, 2015

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. With Disney’s success, more travel brands will follow their lead. While many airlines and hotels have created booking apps, those apps have not caught on. What You Wear May Open Doors.

Travel 120

Travel Technology Consumer Hotels 120

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Landis PR

JULY 11, 2022

In return for a paid placement or some other sort of quid pro quo (product, free hotel nights, etc.), influencers would provide endorsement via their social media channels. I bought into that idea and set up influencer agreements with everyone from the Property Brothers to hotel reviewers and tech gurus.

Marketing 59

Marketing Hotels Social Media Consumer 59

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! Smart PR lessons from the solar eclipse. There are also some subtler connections worth exploring.

Hotels 200

Hotels Local Interviews Viral 200

Prohibition

APRIL 13, 2023

It is no secret that influencer marketing is one of the most popular methods brands use to try and tap into their target demographic. Some influencers, however, don’t solely focus on product-based content, some simply share their experiences, and day-to-day lives, brands need to find a way to tap into this experience.

Travel 62

Travel Instagram Hotels Tourism 62

Prohibition

AUGUST 25, 2021

Here’s a look at the good and bad stories that caught our, and the UK medias, eyes… Brands Get the Nation Prepared for ‘Freedom Day’. This gave brands the perfect opportunity to launch campaigns or promote products to help the nation prepare for the easing of restrictions. Euro2020 pic.twitter.com/x8b7dw1l9H.

Hotels 62

Hotels B2C Social Media Course 62

Communications Conversations

JULY 11, 2017

And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). Have a “personality fit” with your brand (i.e., Create content that excites your brand, and your customers. Influencer marketing. So hot right now. Tom Horgen.

Instagram 122

Instagram Brand Branding Local 122

Burrelles Fresh Ideas

MARCH 19, 2024

Hotel prices, however, have remained relatively stable, experiencing a marginal increase of only 0.7% Against this backdrop, effective communication strategies become indispensable tools for brands seeking to cut through the noise, build credibility, and forge meaningful connections with their target audience. since last year.

Travel 92

Travel Trends Tourism Transportation 92

Cision

SEPTEMBER 24, 2015

Cision’s report, “Planning Travel: What Drives Travel Decisions,” analyzed social media posts from millennials, as well as other key travel audiences, to determine what factors influence their travel decisions. One way they demonstrate their independence and “find themselves” is through travel. Mobile Technology. Word-of-Mouth.

Travel 120

Travel Hotels Mobile How To 120

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign!

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Cision

MAY 4, 2017

It’s not always easy to break out of the mold and get approval to experiment and try new things or A/B test, but done right, these learning experiences can garner valuable takeaways for brands and inform future strategy. 4) Brands shouldn’t leave experiences to chance – experiences should be designed. 5) Be truthful.

Communications 209

Communications Hotels Technology Tools 209

Communications Conversations

MARCH 21, 2023

For the last few years, we’ve heard a steady drumbeat of advice from social media experts encouraging brands to hop on TikTok. Social media teams are so stretched, asking them to add another platform, especially a time-consuming one like TikTok, is next to impossible. First, legal. You know your audience.

Company 60

Company Wikipedia Video Hotels 60

Doctor Spin

MARCH 1, 2024

Digital marketing- and social media agencies. With the rise of digital PR and social media marketing, agencies specializing in these areas often hire entry-level PR professionals. Hotels, resorts, airlines, and tourism boards may have PR departments or hire PR professionals for communication roles.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Cision

MAY 21, 2015

Unfortunately it didn’t shed any light on his/her disposition, something that now, after several negative experiences , weighs very heavily on my decision to invite someone on a media FAM. If there’s an expectation for real-time social media updates, that should be factored in, too. No boring hotel site visits!

Hotels 120

Hotels Tourism Travel Pinterest 120

Karen Freberg

JUNE 26, 2022

For educators and students, this is a great example of what a brand can do to translate what they have been doing online to the physical world. Putting a human face on a brand is key, and a core concept I know I teach (and others do as well) in their classes in social media. Loved this! A place making a difference.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Brand-specific tracks from Jeep, Ram and Ford will return, along with new experiential activations. 28,000), as well as 20 ft. circular vehicle pod areas.

Automotive 78

Automotive Mobile Technology Transportation 78

Burrelles Fresh Ideas

MAY 23, 2023

The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. Another two in five consumers have been influenced by social media when it comes to picking a destination. They are up more than 300% over last year.

Travel 40

Travel Tourism Airlines Hotels 40

ImPRessions - Crenshaw Communications

MAY 19, 2016

Customers quickly lambasted the brand on social media for being disrespectful on a holiday meant to honor those who died in service to the flag, and the store quickly withdrew the product from stores. Missing the forest for the trees. Losing sight of the occasion.

Hotels 174

Hotels Retail Creativity Reputation 174

PR News

JANUARY 13, 2019

For one small boutique hotel, keeping its exterior a perfect shade of white is a full-time job. So important is it that the picture matches the reality that the Katikies hotel has a full-time… Continued. The post Do This One Simple Thing Every Day for a Picture-Perfect PR Life appeared first on PR News Blog.

Hotels 84

Hotels Blogging Digital PR Internal 84

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. This policy encourages customers to try products without fear of commitment and builds trust with the brand. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Communications Conversations

JANUARY 10, 2023

I recently asked Natalie to join a social media mastermind group I run, so I’m looking forward to meeting her in person in the New Year! 2 – Monica Gratzker, Post Consumer Brands. I also recently asked Monica to serve as a client in my social media class at the University of St. Thomas this semester.

Real Estate 60

Real Estate Meeting Hotels Exercises 60

Bianchi Biz Blog

FEBRUARY 1, 2024

Businesses aspiring to establish a meaningful and enduring presence in this dynamic market must tailor their strategies to resonate with the intricate nuances of Japanese culture and media preferences. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries.

Marketing 107

Marketing Newspapers Print Local 107

5W PR

JANUARY 11, 2024

Cafe Chelsea – If you want to try a trending TikTok foodie staple, head to Cafe Chelsea in the Chelsea Hotel to try the viral comté cheese ravioli sheet that everyone’s been raving about. The Ballad of Songbirds and Snakes – The newest movie in The Hunger Games franchise is out and it is all over social media.

Fashion 78

Fashion Trends Hotels Viral 78

Critical Mention

OCTOBER 2, 2019

Create a Strong Brand. With so many outlets available for others to speak about your organization, it’s best to make sure you spend time building a credible brand. Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. Plan for Every Possible Scenario. Until next time!

Sports 80

Sports Hotels Reputation Construction 80

wiredPRworks

APRIL 27, 2020

Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling? Prior to joining AMA, Russ Klein quarterbacked teams for many of the world’s foremost brand names. Are the 4Ps ready for a makeover?

Storytelling 52

Storytelling Brand Branding Marketing 52

David PR Group

NOVEMBER 14, 2014

The event was sponsored by Intercontinental Hotels and Bacardi , and the publicized goal was to choose a signature specialty cocktail that will be showcased in the hotels next year. The hotel chain’s goal was fairly clear to me from the outset. It was held at Bacardi headquarters, not far from my office.

Hotels 71

Hotels Marketing Strategy Advertising 71

wiredPRworks

FEBRUARY 11, 2019

But first, answer me this: What’s your brand story, morning glory? if you can’t get your brand story straight. Or, if your brand’s story is boring and easy to tune out, you – and your brand – are in B-I-G trouble. You’ll walk away with a refreshed, and revitalized, brand story model to power up your business.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are some of the biggest challenges hospitality and lifestyle brands face? You’ve worked with some of the top travel and tourism brands. How did you handle it?

Television 120

Television Travel Tourism Pitching 120

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. Is there a difference in how you approach PR for these organizations versus for other brands? How does social media play into your media relations strategy?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120