Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Without free press, there will be no avenue for brands to tell their story.

Brand 253

Brand Branding Government Ethics 253

Cision

JUNE 16, 2017

Change is in the air as many brands have undergone a makeover in recent months. As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. Social media accounts (usernames & logos).

Communications 250

Communications How To Telecommunications Employee 250

Cision

JUNE 23, 2016

With insights into a niche group like Cubs fans (who still love their team even though it hasn’t won a championship since 1908!), Be ready to go to bat for your brand and start hitting it out of the park. Likewise, knowing someone’s interests can help direct sponsorship or marketing efforts. Understand your audience today.

Enterprise 200

Enterprise Infographics Software Mobile 200

Doctor Spin

JANUARY 5, 2024

In PR, it makes more sense to group personas based on pre-existing communication behaviours—related to specific issues. Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. In marketing, the use of “marketing personas” is commonplace.

How To 52

How To eBook Corporate Groups 52

5W PR

SEPTEMBER 7, 2021

Most of the time, when someone creates a brand new business, they tend to face a bit of a challenge in terms of public relations and coverage. Although business owners are aware that they have to generate buzz through public relations, not everyone has the manpower or even the necessary connections to get media coverage in the first place.

Pitching 88

Pitching Infographics Social Media Employee 88

ReimaginePR

AUGUST 1, 2016

Let’s discuss the best strategies to get noticed by the right audience for your brand. We’ll show you some of the best practices for getting your brand noticed in this extra resource. And remember, it’s not the entire world– it’s a decidedly smaller group of people. Focus on One Social Media Platform.

Brand 120

Brand Branding Marketing How To 120

Cision

JULY 26, 2016

At his recent “ How to Monitor Anything ” webinar with the Public Relations Society of America, Cision Canada’s content marketing and social media manager James Rubec showed brands how they can dive deeper using real-time media monitoring. The media may be counterfactual to what people are actually saying.”.

Media 120

Media Viral Comparison Social Media 120

Cision

OCTOBER 20, 2015

At her recent webinar, “ Enterprise Level Social Media Strategy ,” strategic advisor Rebecca Lieb shared how your business can create a successful social media strategy with targeted plans and support from others in your organization. Rebecca says social media is no longer its own entity; it’s now a part of digital.

Enterprise 120

Enterprise Strategy Social Media Infographics 120

Buzzstream

FEBRUARY 1, 2024

Each is based on my years of experience with agencies like Siege Media and The Grit Group. Here’s an example of how I helped get [Site/Brand] to rank for [target keyword] here [link]. Unlinked Mention Outreach Templates You can ask for the link when a site name-drops your brand but doesn’t link.

Pitching 87

Pitching Infographics Survey Resources 87

PRSay

MAY 12, 2023

Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. We’re seeing movement toward allowing all employees to be the storytellers, whether it’s on LinkedIn or social media,” Purcell said. Show don’t tell.

Employee 149

Employee Communications Storytelling Corporate 149

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

Ideally, this is the person the brand has been dealing with, at least in part, since it issued an RFP or began an agency search. In smaller companies this person may even be the head of the agency, while in larger organizations it’s likely a group director or EVP. A digital/social media star. The star pitcher.

Agency 136

Agency Analytics Creativity Social Media 136

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. While your original content may have performed well with a specific group, reworking it for another audience can expand reach. Reframe it for a new audience.

Content Marketing 161

Content Marketing Infographics SEO Video 161

ReimaginePR

SEPTEMBER 5, 2016

It’s a specific person who’s attracted to your brand message and the way that you articulate that message. Your audience can be defined by gender, age group, location, education, pain point, behavior and more. Far too many brands make the mistake of speaking to their peers in their blogs, and not their customers.

Blogging 120

Blogging How To Infographics Writing 120

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. It’s photos, graphics, GIFs, memes and video.

Social Media 40

Social Media Pinterest Media Marketing 40

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar.

Storytelling 149

Storytelling Data Survey Financial 149

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Social and PR go hand in hand.

Media Relations 97

Media Relations Media Social Media Internal 97

Solo PR Pro

AUGUST 14, 2018

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). The infographic below highlights the importance of online reputation and the impact it can have on your brand. Social Listening.

Reputation 79

Reputation Infographics Crisis Management Local 79

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) million Instagram followers to 561.9

Social Media 48

Social Media Marketing Media YouTube 48

PRSay

MARCH 9, 2018

It’s been around in some shape or fashion since the early days of the internet, and is now amplified through social media channels where brands freely share blogs and articles. Syndication can mean many things including paid promotions, organic social media, email marketing or republishing content on free blogging sites.

Infographics 101

Infographics Fashion Advertising Advertising 101

PR in High Definition

AUGUST 25, 2017

One method for amplifying your coverage and content is using your shared media – channels you have an indirect influence over. Brands need to look to make the most of every piece of content, improving ‘bang for buck’. When it comes to sharing media, the best tool at your disposal is your workforce.

How To 54

How To Media Infographics LinkedIn 54

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. The goal is to keep visitors and customers coming back to the brand. It’s a gateway for generating natural inbound links as well as building outstanding content on a brand’s website. As consumers become more familiar with a brand, awareness increases. Improves brand reputation.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

5W PR

AUGUST 12, 2020

The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails. Over the years, healthcare PR has evolved from the days when mentions in the media were considered a success.

Healthcare 88

Healthcare Strategy Communications Policies 88

Sword and the Script

JUNE 28, 2016

Brands often want A-list influencers advocating on their behalf, but there are drawbacks. In other words, influencer marketing with the big names may not be as effective as brands hope, according to a. If fickle d describes most consumers for brands, then elusive might describe the coveted segment of the millennial consumer.

Infographics 61

Infographics Survey Consumer Study 61

MaccaPR

OCTOBER 10, 2022

As I touched down in Atlanta recently, I was excited to join over 500+ influencers and notable brands such as Ryobi , Home Depot , and BEHR at the annual HAVEN influencer conference. How do brands react to an influencer’s authentic self? Highlighting failures. Would you head into your 9-5 job with messy hair and PJs on? Probably not.

Conference 62

Conference Marketing Instagram YouTube 62

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. adults reported seeing news on social media.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

5W PR

JUNE 25, 2018

PR experts have a lot of experience creating exceptional content for their brands. In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. Optimize PR Content. Show Expertise. Maximize Content.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Sword and the Script

NOVEMBER 25, 2014

The same study points out there’s some content – infographics for example – is rarely gated. From an earlier review of his book: Most brands want their content, and by extension ideas, to spread as far and wide as possible. Guess what groups do not download gated content? Marketing PR Social Media gate'

Viral 116

Viral Infographics Web Content Marketing 116

Rock the Status Quo

JULY 30, 2015

With this week’s announcement of Twitter’s declining growth and press speculation around its potential demise, I feel like I’m now also losing my best social media friend, too. Twitter is my favorite platform and the thought of it losing steam as a valuable social media tool makes me very unhappy.

Education 100

Education Social Media Twitter Content Marketing 100

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

JULY 2, 2016

By contrast, we share content on social media when it’s convenient for us, says to Steve Plunkett. Recently research by Fractl and others reinforces this idea, and so social sharing is the theme for this week’s three Unscripted Marketing links. Also see: Fear: Why Smart People Avoid Social Media .

Marketing 64

Marketing Viral Survey Infographics 64

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. How Content Discovery Helps Brands, Publishers and Advertisers.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

JUNE 19, 2017

Change is in the air as many brands have undergone a makeover in recent months. As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. Social media accounts (usernames & logos).

Communications 69

Communications How To Telecommunications Employee 69

PRSay

MAY 30, 2018

Yet many have found this easier said than done given the constant rate of change across the digital and social media landscape. For the uninitiated, deciding which social media platform to use can be one of your biggest challenges, as each channel has its own array of nuances affecting how users prefer to consume content.

Strategy 60

Strategy Communications Case Study Data 60

MaccaPR

FEBRUARY 2, 2016

Want to take your blogger-brand relationships to the next level? According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016. Bonus Tip: Be flexible!

Trends 48

Trends Blogging Brand Branding 48

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. This also means there will be a growing group of competitors to add to the 1 billion websites that have residence in cyberspace. Here’s a simple checklist for a little social media competitor audit.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170