5W PR

JANUARY 8, 2019

Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. There is no one equation for success in this industry, but there are common strategic threads that, when woven together with a unique brand message, point towards success for the New Year. The result?

Brand 74

Brand Branding Instagram Fashion 74

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? Why is media coverage important? How to secure media coverage through outreach.

Print 112

Print Trends Agency Brand 112

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. Want more insights on media professionals? What roles does social media play in your job?

Fashion 120

Fashion Pitching Journalism Social Media 120

Konnect Agency

NOVEMBER 26, 2019

Panelists included celebrities and activists such as Evan Rachel Wood, Busy Phillips, Sophia Bush, Sophia Carson and Joey King, as well as social media influencers Aimee Song, Tess Holiday, Nabela Noor, Ricky Thompson and more. Celebrities are not the only people with platforms for connecting and inspiring others.

Fashion 75

Fashion Comparison Instagram Social Media 75

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. I’m still great friends with many TV producers and digital editors which helps me with developing new media strategies.

Journalism 78

Journalism Social Media Radio Fashion 78

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. 1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”. However, it soon turned into a complete disaster.

Fashion 75

Fashion Telecommunications Crisis Training 75

Konnect Agency

OCTOBER 27, 2020

Every holiday season brands have strategic public relations, digital and marketing plans in place to help drive traffic during this joyful time of year, but how should your brand be preparing for this holiday season because, yes, it will be unlike any other? Holiday Spending. Digital Strategy.

Strategy 52

Strategy Brand Branding Retail 52

Critical Mention

AUGUST 5, 2018

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. She is nationally known as one of the foremost speakers in the country on all things social media. Heather West. westlevyPR. Bill Stoller. publicityguru. Steve Farnsworth. Steveology.

Twitter 77

Twitter Radio Social Media Print 77

Prohibition

MARCH 16, 2020

Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages. If you’re looking for fashion inspiration for your little one and ideas for activities to do as a family in Leeds – Jem is a must follow. Amelia Brown (ameliawbrown).

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages. If you’re looking for fashion inspiration for your little one and ideas for activities to do as a family in Leeds – Jem is a must follow. Amelia Brown (ameliawbrown).

Fashion 62

Fashion Instagram Travel Trends 62

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. Remember Vine? ” Also helpful?

Airlines 120

Airlines Exercises Fashion Print 120

Wildfire

JUNE 25, 2019

cleverly killed off the brand’s famous sloth mascot in its TV ad in a bid to revive the brand amongst a younger demographic who view death as a distant issue, and persuade viewers to plan for their own deaths. These pieces were then showcased on a catwalk at a fashion show celebrating the technological innovations in Africa.

Fashion 40

Fashion Comparison Insurance Insurance 40

Buzzstream

NOVEMBER 7, 2017

Niche media outlets. Lifestyle/fashion/celebrity media. Things are relatively easy when we reach out to business and/or tech media outlets, as we have a lot to share about our experience as a tech startup company and the key tech functionalities that enable our business. Social media engagement increased by up to 20%.

Fashion 48

Fashion Pitching Tools Resources 48

Maxim Behar

NOVEMBER 23, 2020

Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. Just us, not them.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Communications Conversations

MAY 30, 2018

I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists.

Apparel 106

Apparel Public Affairs Training Corporate 106

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. Don’t count out influencers for B2B PR.

B2B 191

B2B Social Media Radio Fashion 191

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. His channel is full of videos about random topics formatted in classic vlog fashion–with a handheld camera and minimal post-processing. Questions?

YouTube 54

YouTube Video Measurement Print 54

Mindful Marketing

AUGUST 9, 2018

Thanks to cellphones and social media, millions can now easily watch outtakes from our lives, whether we like it or not, which is what one unsuspecting airline traveler recently experienced. Sounds like a relationship and social media success story, right? You're on Candid Camera!

Social Media 50

Social Media Airlines Privacy Media 50

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas. Finally, having patience is a must.

Enterprise 227

Enterprise Agency Radio Fashion 227

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. I think this is an interesting idea – sponsored content should be part of the communicator’s toolkit – especially if you use paid media to achieve earned media goals.

Software 121

Software Case Study Advertising Advertising 121

Rock the Status Quo

SEPTEMBER 3, 2014

It’s more fashionable. If you are an advertising agency who’s primary income is derived from print and broadcast media buys, odds are high that your business took a steep dive when advertising spends dropped. Digital agency – doesn’t that sound impressive and in demand? Not usually. They need, period.

Agency 188

Agency SEO Advertising Advertising 188

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

Norton's Notes

JUNE 12, 2015

Hanson from Minnesota but this week it is with Crosby Noricks is the founder of PR Couture, co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Then I promoted a few of PR Couture articles across social media.

Interviews 28

Interviews Fashion SEO Social Media 28

Sword and the Script

APRIL 24, 2018

When a business thinks about marketing as an investment , it works in a similar fashion, especially for business-to-business (B2B) organizations. Content marketing is a powerful way for potential customers get to know your business if you have to give them a reason to like and trust your brand. 2) You have to invest for the long run.

Content Marketing 61

Content Marketing Financial Marketing Banking 61

Solo PR Pro

AUGUST 19, 2014

Overnight Prints * – On the recommendation of Solo PR PRO Premium member Greg Brooks , I tried Overnight Prints and put its moniker to the test. The professionals in the Solo PR Pro community agree: the best way to stay top-of-mind with potential clients and gain new business is good old-fashioned networking. Website/Blog.

Tools 78

Tools eBook Print System 78

MaccaPR

JULY 27, 2016

The result is a “Lumberjacked Lumbersexuals” campaign – combining online video content, a dash of social media and PR, and event marketing – that we here at the MaccaPR blog have grown to love. Another agency might have just answered the brief with a banner for the event and a print ad to be placed in the Chicago event program.

Marketing 48

Marketing Video Consumer Agency 48

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) million Instagram followers to 561.9

Social Media 48

Social Media Marketing Media YouTube 48

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

For example, we have used intel from ad tech clients to put pitches together on viewer habits or to comment on social media reaction to film and TV news. Craft a plan for each “day” and plot story angles, assets, deadlines and a tight media list for each. The clock is ticking!

Film 180

Film Small Business Pitching Comparison 180

Mark My Words

FEBRUARY 23, 2018

He is often classed as a pre-Raphaelite although he was painting his scenes of Arthurian chic long after the brotherhood were fashionable. Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. It shouldn’t surprise us that brands have attempted to cash in on the offence economy.

Print 60

Print Viral Film Construction 60

MaccaPR

OCTOBER 17, 2016

Determine a format that will work with your organization’s brand…and get to work! Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance. Ensure that your key media contacts have access to the latest report.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Sword and the Script

AUGUST 2, 2016

Good old-fashioned snail-mail, email, face-to-face leave-behind material, social media, media (including bloggers), etc. In PR, I focus on brand reputation and relationships with target audiences. Shouldn’t banners, commercials and other paid content be driven by a brand identity? are all forms of content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60