Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. Joining me this week is Alex Dance , the Managing Director of ERA Communications in Cambodia.

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Ethics Radio Sports Facebook 83

Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Looking over your career, what is the most difficult ethical challenge you ever confronted?

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Healthcare Ethics Communications System 68

5W PR

JANUARY 15, 2024

Supporting marketing and branding initiatives Strategic communications align closely with marketing and branding efforts. A cohesive communication strategy reinforces brand messaging, ensuring that it permeates various channels consistently.

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Communications Policies Product Launch Reputation 78

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board. Be inspired.

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Ethics Social Media Trends Viral 73

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

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Ethics Leadership Training Study 52

PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Update your conflict policy.

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Ethical Voices

APRIL 2, 2024

He discusses a number of important ethics issues, including: The ethical importance of avoiding even the appearance of impropriety. How to get ahead of AI ethics challenges Why don’t you tell us more about yourself and your career? I oversee all the communications, emergency management, and brand management.

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Policies Ethics Government Leadership 62

NewsWhip

MARCH 23, 2023

We took a look at brands using AI to their advantage, as well some organizations that haven’t been as lucky, and how the public have reacted to those developments. Brands benefiting from AI Obviously AI can be a contentious subject, but many brands are taking advantage of its efficiency. Air Force Test Pilot School (15.3k).

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Brand Branding Film Reddit 78

5W PR

JANUARY 1, 2023

Corporate social responsibility has the purpose of improving the corporate reputation of a company and increasing its value as a brand. The first one is labor ethics, which focuses on the diversity of the workforce, its satisfaction, as well as the way that a company treats its employees.

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Reputation Corporate Policies Ethics 158

Karen Freberg

DECEMBER 19, 2018

For the right audience and brand, influencers can be the way to go if they are the right fit. With this being said, what are some of the ways we can identify influencers for their ethical behavior and how do we incorporate this into our own practices and classroom activities for our students? Do they have *real* testimonials?

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Ethics Marketing Policies Education 46

Stern + Associates

SEPTEMBER 28, 2023

Reid Blackman: Mitigating the Potential Danger of Chatbots – Before It’s Too Late Conversational artificial intelligence systems, or “chatbots,” like ChatGPT have truly amazing capacities but, according to renowned AI ethicist and author of “Ethical Machines” (2022) Reid Blackman , they also carry pressing risks. And that changes everything.

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Government Technology Policies Ethics 107

PR in High Definition

SEPTEMBER 28, 2023

In a time when brands are facing reputational challenges over greenwashing accusations, Patagonia has remained authentic to its environmental responsibilities through a simple, but definitive statement – that it is not a sustainable brand. Patagonia also set-up a “ joint funding mechanism ” where smaller brands can partner up.

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Policies Ethics Consumer Reputation 62

Prohibition

FEBRUARY 13, 2024

These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape.

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Instagram LinkedIn Social Media Media 62

PRSay

JULY 20, 2021

FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations. Consumers expect company managers to act ethically and responsibly; to deliver consistent, stable performance; and to provide frequent, credible communication. Illustration credit: jozefmicic ].

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Study Consumer Company Privacy 105

Reputation Us

SEPTEMBER 20, 2022

A year earlier, the 2021 Edelman Trust Barometer showed that 40 percent of customers stop doing businesses with brands they love if something happens to damage their trust in them. A CTO’s job is to ensure your company has ethical intent behind its decisions and advocate for customers’ needs regarding data and trust.

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Reputation Corporate Policies Ethics 78

NewsWhip

AUGUST 18, 2021

Other brands making similar upgrades included Burger King and White Castle. . Many of the changes hastened by the pandemic included placing some form of robot or AI on the frontlines interacting with customers, in order to protect workers and cut costs at a time when sales took a serious hit for many of these brands. .

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Company Web Ethics Analysis 148

Deirdre Breakenridge

JULY 10, 2019

I’m speaking with Millennials every week to learn what they expect from leaders, including their interactions with business executives from their companies or the brands that interest them to government officials online and at different communications touch points. My FEEL First research journey continues. Everything!

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Ethics Social Media Leadership Interviews 177

Polaris

NOVEMBER 29, 2014

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. After all, if your agency sends a poorly planned pitch, your brand looks bad, too. A written policy helps ensure every consultant at the agency understands best practices.

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Policies Marketing Viral Pitching 181

Buchanan PR

APRIL 12, 2023

Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals. It can be overwhelming for an organization to feel like they need to transform their business model overnight due to public pressure and rapidly changing policies.

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Publicity Meeting Policies Employee 79

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

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Ethics Training Financial Survey 52

5W PR

FEBRUARY 11, 2019

Marketing professionals are used to working with journalists, who have a certain code of conduct and are bound by journalism ethics to investigate and tell the truth. In this increasingly competitive market, there has been a greater demand and necessity for brands to get more personal with their messaging. Being unique.

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Marketing Policies Privacy Education 68

Cision

DECEMBER 16, 2016

When the press secretary role opened up in the office, I made a case that as a constituent and someone who had spent the last year writing in the Senator’s voice and getting to know his policy positions, I was equally qualified to applicants with actual experience serving as a press secretary.

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Policies Ethics Journalism Leadership 120

Cision

JUNE 10, 2015

Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers. They found a way to bring what was happening at the time into their brand,” she says. “Find the context and bring that out for people.”.

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Pitching Policies Ethics Mobile 120

PRSay

APRIL 27, 2016

Product publicists have loaned merchandise to editors for photo shoots in exchange for brand name mentions in editorial features, for example. And how does the publicist assure that the transaction is ethical when not controlling the final product? Communicate ethically and effectively through channels you understand.

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Advertising Advertising Ethics Guidelines 70

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? We’re often the first to know about mergers and acquisitions, major policy developments, and other significant changes.

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Ethics Tourism Real Estate Privacy 60

Karen Freberg

JANUARY 18, 2021

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. recording audio, etc) and data collection (we do not know how Clubhouse does this yet) is also an important distinction here to note among other potential legal and ethical considerations.

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Groups Social Media Ethics Meeting 96

Presspage

DECEMBER 12, 2017

. “For example, one of our key policy issues is ethical conduct in public relations. A short while ago there was an issue with Bell Pottinger…”[a British PR agency], “which prompted a huge interest spike in ethics in public relations. Connecting time-lines to topics the CIPR already covers, is important.

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Strategy Ethics Facebook Twitter 83

PR in High Definition

AUGUST 24, 2020

From the first days of sites like Friends Reunited, social media is now capable of helping people start businesses, helping to drive revenue and humanise brands. Not only is Twitter’s hateful speech policy in line with the official hateful incidents criteria, but the decision is also legally sound. In short, no.

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Social Media Media Television Ethics 86

Burrelles Fresh Ideas

JUNE 6, 2023

But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. While Congress is in a state of limbo on how to handle AI, there are some things that brands and businesses can do to set up their own standards for the use of artificial intelligence.

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Communications Marketing Technology Data 40

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

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Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Social Media 62

Social Media Trends Consumer Video 62

PR in High Definition

FEBRUARY 25, 2022

But here’s something you’ve maybe not thought about: what can the Tinder Swindler teach us about comms, PR and branding? Honesty is the best policy. The lesson we can all take from this is that honesty is integral when it comes to any branding or comms strategy. Boy meets girl, boy scams girl…. I’m getting there, I promise.

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Policies Internal International Course 62

NewsWhip

JANUARY 11, 2024

And even though brands can do all the right things — create crisis plans, prepare for outrage, and plan a response to appease their audience — they can still see their reputation plummet if they’re not careful with their operations. Let’s take a look at the top external criticisms your brand could face.

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Brand Branding Agriculture Ethics 78

PR Conversations

JANUARY 20, 2015

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Transparency helps—but it’s not enough. In many sectors, there are rules about conflicts. Here is a personal example: I sit on a university board.

Journalism 40

Journalism Reputation Ethics Corporate 40

Bianchi Biz Blog

DECEMBER 2, 2020

Specifically, I’m interested in how the combination of technology, economics, policy and design within cities can work for or against its citizens.”. That’s just about everything under the sun, from mobility companies to the features in your brand new car. 3 – Electrification and Mobility. are always hot.

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Mobile Trends Automotive Technology 73

PR Conversations

JANUARY 20, 2015

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Transparency helps—but it’s not enough. In many sectors, there are rules about conflicts. Here is a personal example: I sit on a university board.

Journalism 40

Journalism Reputation Ethics Corporate 40

PRSay

JULY 14, 2020

But for my team at MediaSource , transparency has been the best policy. Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that specializes in video production, public relations, social media and strategic insights, constantly securing national exposure for major brands. Art credit: lilly ma.

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