PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.

Communications 178

Communications Ethics Public Affairs Social Media 178

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 70

Ethics Training Financial Survey 70

Agility PR Solutions

JANUARY 11, 2024

Typically, pay equity gets billed as the right thing to strive for from an ethical, legal, and financial standpoint. However, what usually gets left out when selling leaders on audits and policy upgrades are the unintended positive domino effects that organizations often experience as a result.

Policies 103

Policies Ethics Financial Brand 103

Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Looking over your career, what is the most difficult ethical challenge you ever confronted?

Healthcare 68

Healthcare Ethics Communications System 68

Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. Joining me this week is Alex Dance , the Managing Director of ERA Communications in Cambodia.

Ethics 83

Ethics Radio Sports Facebook 83

5W PR

JANUARY 15, 2024

Supporting marketing and branding initiatives Strategic communications align closely with marketing and branding efforts. A cohesive communication strategy reinforces brand messaging, ensuring that it permeates various channels consistently.

Communications 78

Communications Policies Product Launch Reputation 78

PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Update your conflict policy.

Ethics 136

Ethics Policies Guidelines Employee 136

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

Ethical Voices

MARCH 6, 2023

He discusses several important ethics issues, including: An important lesson he learned flying an F-14 over the Indian Ocean What is the hardest ethical decision? What societal issues does every company have an ethical duty to support? The power of humility How do we redefine a corporation’s role in society?

Ethics 61

Ethics Company System Corporate 61

PR in High Definition

SEPTEMBER 28, 2023

In a time when brands are facing reputational challenges over greenwashing accusations, Patagonia has remained authentic to its environmental responsibilities through a simple, but definitive statement – that it is not a sustainable brand. Patagonia also set-up a “ joint funding mechanism ” where smaller brands can partner up.

Policies 62

Policies Ethics Consumer Reputation 62

NewsWhip

FEBRUARY 26, 2021

When brands are more trusted than media and other Trust Barometer findings. Tonia Ries is the Executive Director of Intellectual Property at Edelman, a role that includes stewardship of the Edelman Trust Barometer, the largest global survey and foremost authority on trust in institutions and brands. FEBRUARY 26, 2021. Watch webinar.

Brand 78

Brand Branding Media Government 78

5W PR

JANUARY 1, 2023

Corporate social responsibility has the purpose of improving the corporate reputation of a company and increasing its value as a brand. The first one is labor ethics, which focuses on the diversity of the workforce, its satisfaction, as well as the way that a company treats its employees.

Reputation 158

Reputation Corporate Policies Ethics 158

Prohibition

FEBRUARY 13, 2024

These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape.

Instagram 62

Instagram LinkedIn Social Media Media 62

Stern + Associates

SEPTEMBER 28, 2023

Reid Blackman: Mitigating the Potential Danger of Chatbots – Before It’s Too Late Conversational artificial intelligence systems, or “chatbots,” like ChatGPT have truly amazing capacities but, according to renowned AI ethicist and author of “Ethical Machines” (2022) Reid Blackman , they also carry pressing risks. And that changes everything.

Government 108

Government Technology Policies Ethics 108

Karen Freberg

DECEMBER 19, 2018

For the right audience and brand, influencers can be the way to go if they are the right fit. With this being said, what are some of the ways we can identify influencers for their ethical behavior and how do we incorporate this into our own practices and classroom activities for our students? Do they have *real* testimonials?

Ethics 46

Ethics Marketing Policies Education 46

PRSay

JULY 20, 2021

FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations. Consumers expect company managers to act ethically and responsibly; to deliver consistent, stable performance; and to provide frequent, credible communication. Illustration credit: jozefmicic ].

Study 107

Study Consumer Company Privacy 107

Reputation Us

SEPTEMBER 20, 2022

A year earlier, the 2021 Edelman Trust Barometer showed that 40 percent of customers stop doing businesses with brands they love if something happens to damage their trust in them. A CTO’s job is to ensure your company has ethical intent behind its decisions and advocate for customers’ needs regarding data and trust.

Reputation 78

Reputation Corporate Policies Ethics 78

NewsWhip

AUGUST 18, 2021

Other brands making similar upgrades included Burger King and White Castle. . Many of the changes hastened by the pandemic included placing some form of robot or AI on the frontlines interacting with customers, in order to protect workers and cut costs at a time when sales took a serious hit for many of these brands. .

Company 148

Company Web Ethics Analysis 148

Shift Communications

APRIL 11, 2016

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. Publishers are required to tag the marketer’s Page in any post that mentions a third party brand, product, or sponsor.

Facebook 60

Facebook Brand Branding eBook 60

Deirdre Breakenridge

JULY 10, 2019

I’m speaking with Millennials every week to learn what they expect from leaders, including their interactions with business executives from their companies or the brands that interest them to government officials online and at different communications touch points. My FEEL First research journey continues. Everything!

Ethics 177

Ethics Social Media Leadership Interviews 177

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

No brand is immune from a reckoning with the consequences of inattention to sexual harassment and inequality in the workplace. The brand enjoyed huge early success, in part due to the real-life story of founder Kevin Plank. Under Armour isn’t alone among sportswear brands in needing to clean up its culture.

Reputation 165

Reputation Apparel System Corporate 165

Polaris

NOVEMBER 29, 2014

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. After all, if your agency sends a poorly planned pitch, your brand looks bad, too. A written policy helps ensure every consultant at the agency understands best practices.

Policies 181

Policies Marketing Viral Pitching 181

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. Communicating Your Brand to Diverse Audiences.

Leadership 62

Leadership Policies Engineering Technology 62

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

Contently - Strategy

APRIL 14, 2021

For brands, however, it means a paradigm shift. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If What will change for brands. a search marketing agency. In the U.S.,

Privacy 124

Privacy Google Advertising Advertising 124

Prohibition

FEBRUARY 1, 2024

We know it can dramatically improve processes offering an efficient way to distribute and create content, personalisation and accessibility but many concerns around authenticity and ethical considerations remain. AI Chatbots Thanks to AI chatbots and virtual assistants the way in which we interact with brands and businesses is changing!

Social Media 62

Social Media Trends Media Guidelines 62

Buchanan PR

APRIL 12, 2023

Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals. It can be overwhelming for an organization to feel like they need to transform their business model overnight due to public pressure and rapidly changing policies.

Publicity 79

Publicity Meeting Policies Employee 79

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 80

Agency Publicity Ethics Analysis 80

5W PR

FEBRUARY 11, 2019

Marketing professionals are used to working with journalists, who have a certain code of conduct and are bound by journalism ethics to investigate and tell the truth. In this increasingly competitive market, there has been a greater demand and necessity for brands to get more personal with their messaging. Being unique.

Marketing 68

Marketing Policies Privacy Education 68

PRSay

APRIL 27, 2016

Product publicists have loaned merchandise to editors for photo shoots in exchange for brand name mentions in editorial features, for example. And how does the publicist assure that the transaction is ethical when not controlling the final product? Communicate ethically and effectively through channels you understand.

Advertising 90

Advertising Advertising Ethics Guidelines 90

Cision

JUNE 10, 2015

Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers. They found a way to bring what was happening at the time into their brand,” she says. “Find the context and bring that out for people.”.

Pitching 120

Pitching Policies Ethics Mobile 120

Cision

DECEMBER 16, 2016

When the press secretary role opened up in the office, I made a case that as a constituent and someone who had spent the last year writing in the Senator’s voice and getting to know his policy positions, I was equally qualified to applicants with actual experience serving as a press secretary.

Policies 120

Policies Ethics Journalism Leadership 120

Flack's Revenge

DECEMBER 2, 2015

Goons Provide PR “Protection” , some journalists and forms of journalism can also be ethically suspect; which side, really, is the dark one? PR can serve noble purposes, but it can also advance evil causes and politicians and policies that you might find to be disagreeable, or even scary.

Television 120

Television Policies Ethics Groups 120

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? We’re often the first to know about mergers and acquisitions, major policy developments, and other significant changes.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? She subsequently developed her own fashion brand and became a successful businesswoman. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52