article thumbnail

How To Build A Purpose-Driven Brand

ImPRessions - Crenshaw Communications

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.”

Brand 296
article thumbnail

The Importance of Gender Equity for Your Brand – International Women’s Day

Onclusive

As policies on protections for women & minorities have been passed by governments over the years, gender inequality and workplace fairness have become top news stories. A brands reputation and values are becoming an ever-important factor for consumers. See our snapshot report for more detail here.

Internal 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Policy & What Works for Most Companies

Ronn Torossian

Is your company trying to decide what kind of social media policy to follow? As companies harness the power of social media, it’s important to have a policy in place to support and protect the integrity and reputation of the company. You’re not alone. So here are some tips to incorporate in your social media [.].

Policies 150
article thumbnail

Does your brand need a Twitter check mark? New research examines whether verified accounts see more interactions

Agility PR Solutions

For several months, Twitter leaned into a “Legacy Verification policy” that allowed […] The post Does your brand need a Twitter check mark? Once Musk took over in 2022, verification was added to the package. New research examines whether verified accounts see more interactions appeared first on Agility PR Solutions.

Twitter 170
article thumbnail

The Risks of Brand Stances on Political Issues

PRSay

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 145
article thumbnail

Brand Strategy Best Practices For Cannabis Businesses

The Hoyt Organization

With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. A brand strategy is a long-term plan that outlines specific goals and objectives for a brand and how they will be achieved. Here are some best practices to consider.

Strategy 102
article thumbnail

The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

ImPRessions - Crenshaw Communications

We are Muck Rack customers, but are not otherwise affiliated with the brand.) Brands and agencies are misaligned on disclosure expectations According to Muck Rack, “21% of agency PR pros say they never disclose their AI use to the clients. I imagine these are factors further agitating the misalignment between agencies and brands.

Report 182