Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Prohibition

SEPTEMBER 2, 2022

From fighting ageism in the media to educating the public about UV rays, here’s a look at the August campaigns that caught our attention. Rickified” QR codes have also been spotted that directs users to the new video, mimicking the viral rick-rolling meme that the internet loves. Melanoma UK create educational UV exposure posters.

Social Media 62

Social Media Insurance Insurance Media 62

Prohibition

MARCH 15, 2023

Getting to work ahead of #IWD and building on their previous charitable support in this area, The Prince’s Trust has already started to help young women tackle their adversities with incredible funding and educational support too. The catch is, the celebrities named above aren’t exactly who you think. Ronaldo was keen, Serena not so much.

Video 62

Video Case Study Sports Creativity 62

PRSay

JANUARY 6, 2021

Audiences, craving authenticity, are calling out brands when they smell hypocrisy. Similarly, as other brands stepped up Black Lives Matter messaging, activist complaints began to flood the channels. We need to educate ourselves and ask for feedback internally and externally. Awe is the second most viral emotion.

Communications 197

Communications Viral Fashion Public Affairs 197

Cision

DECEMBER 7, 2015

By leveraging people’s influence, you can: Introduce your brand and its products or services to new target audiences. Offer educational resources and how-to tutorials. These are people who are relevant to your brand and have the social engagement and reach needed for impact. Depth often makes more sense for big and small brands.

How To 120

How To Marketing Viral Survey 120

Melissa Agnes

MARCH 6, 2018

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Order Crisis Ready for you and your team at the link above.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. During my time in higher education, I’ve conducted research on shock advertising , which shares some ‘unhealthy’ overlap with guerrilla marketing. Still, many marketers find it fascinating.

Consumer 80

Consumer Marketing Television Viral 80

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Brands must earn the trust of customers, and that’s where good PR can play a role. A PR program that focuses on thought leadership and executive visibility is often a very effective way to align an individual – and a brand – with a specific type of expertise. Educate Prospects. Create True Advocates.

Education 120

Education Leadership Viral Consumer 120

Onclusive

JULY 18, 2017

Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand. Use topic segmentation to determine which topics to align with your brand. Those marketers are going to want to know it’s money well spent. That’s what marketers and their PR colleagues need to track.

Comparison 294

Comparison Advertising Advertising Analytics 294

Communications Conversations

FEBRUARY 11, 2022

Folgers is trying to remake its brand a bit by ditching its iconic “Best part of waking up” jingle in favor of a famous Joan Jett song, “Bad Reputation.” This kind of “social activation” has become commonplace for brands like Folgers. Thomas, we discussed a case study. Oh, who am I kidding?

Case Study 78

Case Study Study Agency Creativity 78

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. Videos reach a wide audience and communicate your brand’s story effectively through various social channels. A brand’s video that goes viral creates a lot of buzz.

Social Media 62

Social Media Video How To Media 62

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. Where they crossed the line of moral behavior was writing a blog post on how to benefit from a tragedy that still had everyone reeling, then attempting to educate marketers on how to leverage the opportunity.

Pitching 272

Pitching Viral Interviews Education 272

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

Critical Mention

OCTOBER 21, 2018

What do all of these brands have in common? Social media crises, on the other hand, can spread virally from person to person at a moment’s notice. Create a list of audiences, influencers and advocates who are related to your brand. Educate yourself on current crisis trends and issues so you can update your crisis plan.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Managing and maintaining your online brand is a necessity for everyone. The problem may not be with your brand.

Reputation 118

Reputation Google Crisis Management Engineering 118

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” The decision to respond typically rests in how much traction an article is receiving, which until now is basically an educated guess.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel.

Video 62

Video Social Media Instagram Media 62

Cision

FEBRUARY 22, 2016

Anchoring isn’t hard to project onto more abstract concepts either as it is a well-studied concept in education as well. While this may be true to an extent, when it comes to pronouns one study determined that reaction depends upon the relationship between brand and consumer. “you and brand X”).

Writing 144

Writing Study Viral Consumer 144

5W PR

MAY 18, 2018

In fact, one of the best ways to boost brand loyalty for an organization, is to take the marketing conversation offline with experiential marketing. Experiential marketing campaigns are live events designed to educate, entertain, and inform customers. 1. It Generates Unique Content. 3. It Gets People Talking.

Company 96

Company Marketing Social Media Analytics 96

Prohibition

JANUARY 17, 2022

If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. Brands that want to develop trust should focus on reputation management using social media tools. These interactions can’t be ignored by brands, but they must be treated with caution. Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral.

Video 153

Video B2B Film Marketing 153

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

MARCH 30, 2016

Is there a difference in how you approach PR for these organizations versus for other brands? With brands, it’s similar in the fact that you always want to have a campaign you are working on – you don’t want to just be shooting in the air. What are the best tactics for brands to get more media coverage? Be fearless.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

ReimaginePR

SEPTEMBER 26, 2016

But don’t simply post a link on your Facebook page and expect for it to go viral. If you haven’t already, you’ll need to make a shift in your thinking: from self-focused (here’s what our brand can do) to audience-focused (here’s what you can do with our brand/ product/ information). They’re on social media.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Contently - Strategy

DECEMBER 14, 2018

Unfortunately, hoping to go viral is not a video strategy. Everyone from big brands to middle schooler vloggers flood the space with content. Determine how you can show your brand, product, or service impacting people’s lives. Better infrastructure impacted everything from healthcare to education to job training.

Viral 111

Viral Video Strategy YouTube 111

Karen Freberg

OCTOBER 18, 2018

I am sometimes asked by friends and colleagues which brand is my favorite. Some may say it’s Starbucks because I live on coffee, others may say it may be an athletic brand. The brand I am talking about is Adobe. The three days I was in LA were: Inspiring. Transformative. The first stop for me was EDUMax. What is EDUMax?

Education 56

Education Creativity Video Tools 56

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

MaccaPR

FEBRUARY 19, 2018

USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

Ishmael's Corner

FEBRUARY 3, 2015

While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies. True, a SlideShare deck isn’t going to have the same emotive power or viral reach of a video. Then again, these qualities don’t carry the same value for a B2B company as they do for a consumer brand.

Social Media 60

Social Media Storytelling B2B Media 60

prTini

SEPTEMBER 5, 2014

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Want to Go Viral? Brand Anonymity is Dead: Meet Community Manager 2.0. Cheers and happy reading! . 30 Little-Known Features of the Social Media Sites You Use Every Day. 25 Ways to Tighten Your Writing. S ign up today !

Media Relations 49

Media Relations Case Study Viral Instagram 49

David PR Group

OCTOBER 9, 2014

Remember, your audience comprises people who you want to educate, connect with, and persuade. The old tricks aren’t working, and all roads are pointing to brand building and authentic communications. They are the ones who click, who make stories go viral, and who ultimately reach into their wallets and make purchases.

SEO 94

SEO Google Storytelling Writing 94

David PR Group

MAY 26, 2017

This includes search results which may be the first to publish negative news stories, hate blogs and social media posts that are building viral strength. While we fear negative reviews, engagement also enables us to speak directly to happy customers and work to turn them into brand loyalists and advocates.

Reputation 44

Reputation Policies Web Employee 44

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. I mean, there’s a couple recent, I mean, one brand, and this is all public that we work with last year was Invisalign. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Solo PR Pro

JULY 3, 2019

The report focuses on the “impact of the Internet on work (via on-demand services & remote options), education & healthcare.”. Developing a better user experience produces by far the most viral effect and impact when investing in growth. Let’s look at the highlights of most use to us as Solo PR Pros. Internet Users.

Report 45

Report Privacy Pinterest Retail 45

wiredPRworks

NOVEMBER 10, 2016

Five years ago, I moderated a brands and bloggers panel. Whether you already run influencer marketing campaigns or you’re investigating ways to leverage this powerful type of marketing, Influencer Marketing Days will equip, educate, and inspire you to make the most of your efforts. What brand wouldn’t want someone to share their story?

Marketing 65

Marketing Conference Advertising Advertising 65

Prohibition

NOVEMBER 9, 2021

Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. Organic social media refers to freely shared material (posts, pictures, videos, memes, and Stories) that all users, including brands and businesses, publish on their social platforms and brand’s social pages.

Advertising 62

Advertising Advertising Social Media Facebook 62

Communications Conversations

FEBRUARY 19, 2021

A “viral” moment, to be clear. And, not only was it positive sentiment, it was striking a very real chord with A LOT of millennials and Gen Z (my educated guess). Wouldn’t he be a fun–and timely–spokesperson for the Zillow brand? In case you missed it, Zillow had a moment last weekend.

Viral 99

Viral LinkedIn Fashion Instagram 99