ImPRessions - Crenshaw Communications

JANUARY 11, 2023

It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. ChatGPT can assist with the writing of press releases, speeches, email campaigns, social media posts, and other forms of written communication. The post below was not written by a human being.

Crisis Management 170

Crisis Management Crisis Exercises Training 170

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

PR Fuel

NOVEMBER 16, 2020

Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. Instead of creating a lengthy blog post, you’ll want to write content that’s concise, clear, and attention-grabbing. Instead, have a plan before you start writing.

Writing 61

Writing How To Examples Consumer 61

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

Onclusive

FEBRUARY 2, 2022

What does your story or brand offer that the journalists, and therefore, their audiences, can’t get anywhere else? This is where your research on what impactful authors write about and in which style comes in handy. Why should they pay attention? What is going to be useful, interesting or exciting to them?

Pitching 195

Pitching Data Technology Storytelling 195

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MARCH 30, 2022

This document also acts as an easy access to the interview details– meeting time, link to the meeting (or phone number), and even a photo of the reporter to help with prep. Getting a sense for the journalist’s writing style and knowledge of your industry will help everyone align during the interview. Prepare examples and analogies.

Interviews 322

Interviews Media Media Training Meeting 322

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. Releases work with branded content. But in our business the role of the press release is up for debate. Yet a press release can still offer benefits.

SEO 221

SEO Data B2B Writing 221

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

PR Fuel

OCTOBER 7, 2020

Are you looking to write a press release for your company, but aren’t quite sure how to do it? Check out this guide to learn how to write a press release. Check out this guide to learn how to write a press release. Before we talk about how to write a press release , let’s talk about what exactly a press release is.

Writing 40

Writing How To Viral Pitching 40

ReimaginePR

APRIL 10, 2020

You should know whether you’re writing an article, term paper, dissertation or any added sort of academic papers. An article writer must be cautious he needs embracing another strategy and style whilst writing every essay. Later, the identical may be right of documents theywill have to compose.

Education 120

Education Writing Construction Journalism 120

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.

Resources 195

Resources Technology Data Tools 195

Remote PR Jobs

SEPTEMBER 25, 2023

Journalists get a more well-rounded story and brands get earned media coverage. Through HARO, you or your brand can become the go-to source about a particular topic. You can also use the service to build rapport with journalists and strengthen brand reputation, with the possibility of growing quality backlinks.

How To 100

How To Media Pitching Reputation 100

Mora Communications

NOVEMBER 2, 2017

Write your targets, goals and intents. There are many possible goals, including: Using the credibility and validity that comes with being featured in the mainstream media to help build your brand. Make it a living, breathing document. . Brand Campaign Tips | Copyright © Mora Communications Inc. Increasing sales.

Brand 66

Brand Branding Product Launch Google 66

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. Indeed, Joan Westerberg writes: “The demand for technology news is bigger than ever. But no one I know thinks that it is the journalist’s job to write puff pieces for clients.

Writing 177

Writing Pitching Report Industry 177

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches. You are in control.”

Pitching 92

Pitching LinkedIn Technology Engineering 92

Stephen Waddington

APRIL 21, 2021

And every day they struggle to access content and communications from brands and organisations of all kinds. If it is necessary to produce a document in PDF format, it is strongly recommended that you publish a companion version in another format as well such as PowerPoint or Word. They are excluded by default or by design.

Guidelines 136

Guidelines Communications Tools Case Study 136

Cision

NOVEMBER 30, 2017

Want to write for Cision®? If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Word document?

How To 177

How To Guidelines Content Marketing Video 177

Prohibition

JULY 7, 2022

It will be interesting to see how this impacts post engagement and brand/influencer relations over the coming months. From a brand perspective, it’s a great way to showcase three types of posts that your audience can expect to see from following you – allowing you to keep your most important/hero content at the top of the feed.

Instagram 118

Instagram Video Twitter Facebook 118

PR Fuel

DECEMBER 21, 2021

They go on to add that press releases are their most trustworthy source when it comes to brand-related information. It’s a document provided by a company to give information about their business to the media. That’ll help get your story out there, increase awareness for your brand, and boost traffic for your website.

Engineering 52

Engineering Writing Web Google 52

Karen Freberg

FEBRUARY 26, 2023

That on top of teaching, researching, coordinating projects, and writing – and then there is my life outside of academia as well. I am inspired to write this post based on an email I received recently that kept me pondering this question to see how to answer it the best way possible. That’s what I have been doing.

Conference 82

Conference Agency Resources Social Media 82

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

Contently - Strategy

JULY 21, 2021

As Kurt Vonnegut once said: “Please write for one person. When you write for everyone, you write for no one. Writing for one person can be absolutely inspiring. Writing for one person can be absolutely inspiring. The reason that “writing for one person” works is because it’s an act of empathy.

How To 137

How To Creativity Storytelling Writing 137

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. CEOs can let their personalities show.

Case Study 178

Case Study SEO Film Video 178

PR Fuel

OCTOBER 14, 2022

As a small business owner planning a PR campaign for their business, you need to know what your brand is, what your values are, and how you plan to connect with your audience. Learn How to Write a Great Press Release. First, you need to make sure to write a short but attention-grabbing headline when you are writing a press release.

Small Business 99

Small Business Community Local Social Media 99

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? A social media monitoring tool can also be useful here, as it allows you to monitor brand mentions from across the social landscape. Without a plan, you risk all of your content efforts going to waste.

Content Marketing 128

Content Marketing How To Marketing B2B 128

PR Fuel

MAY 17, 2022

If you want to set your business up for success, you need to learn how to write a press release. Press releases will help you generate brand awareness and website traffic. It can also help you control how consumers perceive your brand. Not sure how to write a release? Add your contact information to the document as well.

Writing 52

Writing Small Business Product Launch Engineering 52

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences.

Communications 210

Communications Measurement Tools Enterprise 210

Buzzstream

MARCH 7, 2024

Shouldn’t we always be writing content in this way? But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on. The aforementioned passive link building approach is one that many brands are beginning to adopt.

System 62

System Google Policies Guidelines 62

Business Wire

MARCH 14, 2018

The way a brand conducts business through social media is a direct reflection of the company. Brands in particular need to respect this etiquette, since social media is a public forum. Brands in particular need to respect this etiquette, since social media is a public forum. The simplest use of video is to document a live event.

Social Media 160

Social Media Mobile Media Video 160

The Proactive Report

JULY 28, 2014

Thus, the reputation of a particular agent, and therefore the reputational score assigned to the particular agent, should depend not just on the number of references to the content signed by the particular agent, but on the importance of the referring documents and other agents.”. Verify who you are and what sites you write for.

Google 174

Google SEO Reputation Writing 174

PRSay

JUNE 24, 2020

Today, “minstreling” (or “minstrelism”) refers to companies or brands that “benefit off of Black culture,” said panelist Deme Jackson, a communications strategist for the City of Dallas. She suggested the term “African American” be used in any company documents that are publicly disseminated. Ask them.”.

Communications 158

Communications Employee Training Company 158

PR Fuel

JUNE 24, 2021

About 69% of marketers with successful campaigns have a documented content marketing strategy. Writing in a journalistic style can take years of practice. Instead, hire an experienced, professional writer who understands how to write with publications in mind. Write in the inverted pyramid style.

Company 63

Company SEO Writing Engineering 63

PR Fuel

MARCH 2, 2021

Only 70% of B2B marketers have a documented content marketing strategy. Outsourcing press releases to a marketing agency can benefit your entire brand. Outsourcing press releases to a marketing agency can benefit your entire brand. Writing press releases requires a specific approach. Still on the fence?

Writing 52

Writing Agency Energy Meeting 52

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Start research and writing a byline for my Trustmark client. I work with the wonderful Kellie Weiland on Sleep Number’s Employer Brand work. It usually takes me 2-3 hours (at least) to write each post.

Social Media 157

Social Media Media LinkedIn Tourism 157

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Many clients task their PR agency with posting social content, ensuring appropriate brand messaging and driving engagement. Locate brand-appropriate social influencers. Social content is simple. Nail the right database for media research. This is the most important one for PR agencies. AI-generated content is picking up steam.

Pitching 136

Pitching Tools Agency Resources 136