ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Media pitches and social posts require writers to pack the most punch into the lowest word count.

Case Study 231

Case Study Writing Pitching SEO 231

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Nearly 90% of shoppers stay loyal to brands that share their values, too.

Writing 82

Writing How To Media Guidelines 82

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 195

Training Media Training Reputation Crisis Communications 195

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

Writing 100

Writing Blogging Newspapers Travel 100

Remote PR Jobs

SEPTEMBER 25, 2023

Journalists get a more well-rounded story and brands get earned media coverage. Through HARO, you or your brand can become the go-to source about a particular topic. You can also use the service to build rapport with journalists and strengthen brand reputation, with the possibility of growing quality backlinks. Stay on topic!

How To 100

How To Media Pitching Reputation 100

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh.  1.    Conduct Extensive Brand Research. First, consider: who do you want to be as a brand? Who you’re trying to reach.

Corporate 270

Corporate Brand Branding Guidelines 270

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Writing/Editing of Miscellaneous PR Assets. Owned Media/Content Strategy. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR Fuel

FEBRUARY 4, 2022

About 44% of them feel that press releases are the most trustworthy source pertaining to brand-related information. In this article, we will discuss how to write a press release for business. In this article, we will discuss how to write a press release for business. Write an Attention-Grabbing Headline and Summary.

Writing 52

Writing How To Report Pitching 52

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. Releases work with branded content. For PR professionals, adding a portion of the release to the pitch can add just enough beef to hook in the right journalist.

SEO 221

SEO Data B2B Writing 221

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches.

Pitching 92

Pitching LinkedIn Technology Engineering 92

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.

Resources 195

Resources Technology Data Tools 195

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. In addition to that, it is a helpful tool for many journalists who really are asking for more information than a simple, pithy email pitch provides. But that does not impress me.

Writing 177

Writing Pitching Report Industry 177

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Guest blogging is when you write a unique article to be published on an external website.

Blogging 62

Blogging Google SEO Writing 62

PR Fuel

OCTOBER 7, 2020

Are you looking to write a press release for your company, but aren’t quite sure how to do it? Check out this guide to learn how to write a press release. Check out this guide to learn how to write a press release. Before we talk about how to write a press release , let’s talk about what exactly a press release is.

Writing 40

Writing How To Viral Pitching 40

Mora Communications

NOVEMBER 2, 2017

Write your targets, goals and intents. There are many possible goals, including: Using the credibility and validity that comes with being featured in the mainstream media to help build your brand. Make it a living, breathing document. . Brand Campaign Tips | Copyright © Mora Communications Inc. Increasing sales.

Brand 66

Brand Branding Product Launch Google 66

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching. Social content is simple.

Pitching 136

Pitching Agency Tools Resources 136

Cision

NOVEMBER 30, 2017

Want to write for Cision®? If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Word document?

How To 177

How To Guidelines Content Marketing Video 177

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Start research and writing a byline for my Trustmark client. We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. 4:18 p.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. CEOs can let their personalities show.

Case Study 178

Case Study SEO Film Video 178

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Mid-tier bloggers or brand-new sites in your niche are great examples of relevant links that can help you in the long run.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Mid-tier bloggers or brand-new sites in your niche are great examples of relevant links that can help you in the long run.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Mid-tier bloggers or brand-new sites in your niche are great examples of relevant links that can help you in the long run.

How To 62

How To Google SEO Pitching 62

PR Fuel

OCTOBER 14, 2022

As a small business owner planning a PR campaign for their business, you need to know what your brand is, what your values are, and how you plan to connect with your audience. It’s also important to pitch stories and ideas to the media whenever your business is having a special sale, event, or advertising campaign.

Small Business 95

Small Business Community Local Social Media 95

PR Fuel

JUNE 24, 2021

About 69% of marketers with successful campaigns have a documented content marketing strategy. Writing in a journalistic style can take years of practice. Instead, hire an experienced, professional writer who understands how to write with publications in mind. Write in the inverted pyramid style. A Stronger Pitch.

Company 62

Company SEO Writing Engineering 62

Landis PR

JUNE 26, 2023

From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. This is relatively common.

Publicity 52

Publicity Training Data Tools 52

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. BuzzSumo remains a go-to tool to assist PR pros in keeping track of who’s writing about what topics, and the resulting social engagement from each placement.

Tools 108

Tools SMB Survey Software 108

Buzzstream

MARCH 7, 2024

Shouldn’t we always be writing content in this way? But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on. The aforementioned passive link building approach is one that many brands are beginning to adopt.

System 62

System Google Policies Guidelines 62

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

AUGUST 4, 2020

The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts. television networks, including Spanish-language networks and original programs from over-the-top streaming providers, and over 2,500 brands and theatrically released movies.”

Media Relations 152

Media Relations Media Print Software 152

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. Be sure to document everything. Write the book. Be strategic with bylines.

Leadership 149

Leadership Product Launch B2B Software 149

Sword and the Script

AUGUST 14, 2018

No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. It’s an opportunity for those that are ready.

Survey 102

Survey Report Media B2B 102

5W PR

APRIL 8, 2021

Before Writing a Press Release. Are you aiming to create brand awareness of your website or products? Once you know your purpose and the 5 W’s, you are ready to write. How to Write the Best Press Release? Don’t bother to write a press release that is not about something very interesting, new, or exciting.

Engineering 128

Engineering Writing Social Media Report 128