5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility. Digital vs. Traditional.

Digital PR 76

Digital PR Print Construction Television 76

The Proactive Report

DECEMBER 16, 2014

A link from a trusted media site or an authority in your field obviously counts more than a link from the guy down the road who has no real connection to our brand. And suddenly Digital PR is in demand. All the hullabaloo about link-bait and great content leads right back to PR. More links from high-value sites.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Three years on and I now know how invaluable it is for multiple facets of Digital PR.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

NOVEMBER 9, 2020

Can AI write a subject line – a good one at that – and follow with a solid pitch? . To determine the quality of writing produced by AI, BuzzStream and Fractl asked 500 public relations specialists, journalists, and other media professionals to rate a series of subject lines and pitches generated using OpenAI’s GPT-3 text generator.

Writing 62

Writing Pitching Survey Digital PR 62

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns.

Digital PR 83

Digital PR Data Survey Construction 83

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. What are people saying about your brand when discussing CRM systems on social media? Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR lesson: Take the time to produce content of real depth and value.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR lesson: Take the time to produce content of real depth and value.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Buzzstream

AUGUST 12, 2020

Does this person write on the topic you’re pitching? . Write for your own blog or company’s blog.). You’ll want them to think, “featuring this brand would be something that my audience would be intrigued to learn more about”. . You don’t want a journalist writing on their public Twitter about your outreach: .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. With freelancers, this is a little more tricky because we are often freelancing for a range of publications and writing about a variety of topics. Personalisation.

Writing 71

Writing Pitching Study Data 71

Rock the Status Quo

OCTOBER 6, 2015

It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers. New options for brand journalism–publishing your own news and building your own audience instead of relying on media audiences–and blogging has brought PR to everyone’s attention.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Rock the Status Quo

JANUARY 1, 2015

I came across this fantastic product review video recently when writing up a new business proposal. I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Five Product Review Brand Ambassador Do’s & Don’ts 1.

Brand 100

Brand Branding YouTube Social Media 100

Rock the Status Quo

JUNE 30, 2015

In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important. Writing is essential to real success, and you don’t even realize how the lack of writing ability holds you back until you improve. A lot of writing.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. I specialize in guest post writing and noticed that your site doesn’t rank for [keyword] while your competitor [competitor site name] does. I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. In March 2020, digital newsroom designer pr.co

How To 176

How To Media Guidelines Pitching 176

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) Regular posts can build up very nice visibility for them, lending credibility and influence to the brand they represent. Every time you distribute a press release, write a LinkedIn post with their perspective or additional “insider details,” then link to the full press release. Digital PR'

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. Your stakeholders may want to build brand awareness.

Construction 62

Construction How To Media Google 62

5W PR

APRIL 10, 2022

Businesses can invest in branded pet merchandise and donate proceeds from their sales to local shelters. Digital PR. To ensure that a pet brand or pet store can be found online, certain PR strategies should be adopted. Writing blogs that matter to pet owners can bring quality traffic to a company’s website.

Marketing 78

Marketing Local Social Media Blogging 78

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Why are these brands so content focused? Customers search for information when they’re considering purchasing an item, supporting a cause, making a decision, or working with or for a brand. Image by Anna Fox .

B2C 157

B2C Study Exercises Sports 157

The Proactive Report

JANUARY 2, 2017

“The fictions and fabrications that comprise fake news are but a subset of the larger bad news phenomenon, which also encompasses many forms of shoddy, unresearched, error-filled, and deliberately misleading reporting that do a disservice to everyone,” writes Snopes founder David Mikkelson. How Does Fake News Affect PR?

Government 214

Government Digital PR Report LinkedIn 214

The Proactive Report

APRIL 27, 2018

Well, if the searcher is going to find what they’re looking for on the search result page (SERP) you had better rethink how you write your meta tags for the pages on your website and how you craft the content people see when they search – for the brand and the generic keywords related to your brand.

SEO 100

SEO Mobile Engineering Google 100

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them.

Google 71

Google Infographics Pitching Resources 71

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. However, not all product or brand releases warrant a press release. The key here is that it is an informative piece of content.

Examples 62

Examples Product Launch Data Report 62

5W PR

NOVEMBER 19, 2021

These are the experts who will establish trust between your brand and the customer. Connect, involve, and establish your brand by sharing your story. Research the most-discussed subjects and frequently asked questions involved in your brand niche. Write content in response. Avoid writing too much about numerous things.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” SEO writing is a vital PR skill today. Get the Digital PR Tips Newsletter each week. Get down and dirty. 888 243 3470.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . A story, which would potentially take less than an hour or so to put together, would appeal to the mass media, as they will all be writing about it. Social media stats and tools.

Data 116

Data Google Trends Survey 116

The Proactive Report

SEPTEMBER 4, 2015

SEO is a vital PR skill today. Everything you need to know about optimizing news content is in my book: SMART News: how to write branded content that gets found in search and shared in social media. Get the Digital PR Tips Newsletter. Follow me on Twitter.

SEO 100

SEO Google Digital PR Writing 100

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Templates – Every campaign has the same steps, only write the tasks once.

Software 152

Software How To SEO System 152

Burrelles Fresh Ideas

JANUARY 2, 2024

While they don’t directly influence search rankings, their role in driving traffic and enhancing brand visibility is undeniable. Social media platforms are becoming an integral part of SEO strategies.

SEO 84

SEO Mobile Engineering Ethics 84

5W PR

APRIL 8, 2021

Before Writing a Press Release. Are you aiming to create brand awareness of your website or products? Once you know your purpose and the 5 W’s, you are ready to write. How to Write the Best Press Release? Don’t bother to write a press release that is not about something very interesting, new, or exciting.

Engineering 128

Engineering Writing Social Media Tools 128

The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. This is a marvelous opportunity to connect with them online and discover what they’re writing about or looking for.

Twitter 100

Twitter Media Relations How To Media 100

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. To have such an impact, there needs to be the key connection that is capable of not only resulting in links and brand placements but the ability to improve rankings for valuable queries. For example.

SEO 71

SEO Film Reddit Video 71

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Enter the account of the person you wish to search under Accounts, and then in the Words section, try words like: Gmail Contact me Email me Write me Snov.io

How To 83

How To LinkedIn Tools Google 83