Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. Today in America, we face a crisis of incivility in society and in our public discourse.

Employee 155

Employee Crisis Reputation Creativity 155

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Brand Branding 94

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Creativity strikes back. Starting in 2013, brands started hiring journalists to work on their content programs. The brand has won or been nominated for just about every content marketing award on the planet. The brand purpose craze.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Cision

MAY 13, 2015

Master PR measurement? What does Nancy have to teach us about PR measurement? Your brand and its PR don’t exist in a vacuum. It’ll come in handy when it comes to measuring PR against program and business objectives. Study them. The same principle applies to PR measurement. Quite a bit. Social networks.

Measurement 120

Measurement Data Internal International 120

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. It can be leveraged for lead generation, brand reputation, and loyalty building.

Media 98

Media Nonprofit Pitching Analytics 98

Prohibition

AUGUST 2, 2023

Influencer marketing has become an incredibly powerful tool for brands to reach their target audience. Influencer marketing involves collaborating with influential individuals to create authentic and engaging content that showcases a brand’s offerings. Celebrity endorsements also help in creating brand awareness.

Brand 62

Brand Branding Reputation Consumer 62

Buchanan PR

MARCH 14, 2024

The measure passed by a 352-65 vote, and now heads to the Senate. Brands that rely heavily on the platform as a key pillar in their marketing strategy are likely to feel the hit quite hard. Especially since the pandemic, the app has become a vibrant marketplace for brand-influencer collaborations.

Marketing 70

Marketing YouTube Instagram Strategy 70

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

Onclusive

MARCH 8, 2018

This big data explosion means that PR pros now need to rise above the noise of more content than ever, in addition to managing brand reputation with more contacts than ever. AI can help power our productivity in these more creative capacities. Our old goal was to measure PR, but that is shifting to the need to drive business impact.

Case Study 170

Case Study Engineering Measurement Big Data 170

Sword and the Script

SEPTEMBER 17, 2020

The study calls this sudden shift “a lurch” and attributes it to the Coronavirus pandemic. For example, most marketers said they actively run campaigns and measure results for just a couple of months. I first noticed the study in a post on MarketingProfs. There were other questions that also showed a focus on near-term results.

B2B 151

B2B Marketing Survey Creativity 151

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Brand Reputation (60%). The Challenge. Social Media (75%).

Industry 113

Industry Measurement SEO Corporate 113

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. Or they may think they’ll give it six months to change a brand image.

SEO 178

SEO Storytelling Product Launch Measurement 178

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Productivity in a Post-COVID World Almost two years post-COVID, it is still challenging to obtain accurate data on workplace trends due to conflicting articles and studies, with many advocating for remote work or a hybrid model.

Employee 130

Employee Policies Creativity Company 130

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

A good content calendar is like a roadmap that helps a brand tell its story. Meaning, there should be frequent posts, varying in topics from article promotions to National Cookie Day, if you could think of a way that it’s relevant to your brand. Refresh with formal creative sessions. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Brand Reputation (60%). The Challenge. Social Media (75%).

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Brand Reputation (60%). The Challenge. Social Media (75%).

Industry 100

Industry Measurement SEO Corporate 100

Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? They use pressure-testing strategies to ensure they tie back to objectives and think creatively about using data and insights to tell a better story and drive specific action and sentiment in their audiences.”. Value comes from more coverage and measurable results. Email open rates course.

Survey 82

Survey Corporate Communications Financial 82

Shift Communications

DECEMBER 15, 2015

You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. But Vine is great for: • Quick how-tos, including recipes if you’re a food-related brand.

Brand 60

Brand Branding Film YouTube 60

The Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. CASE STUDY : Mizuno Mezamashii Run Project. What to Measure. Not everyone is good at it.

Case Study 100

Case Study Media Study Measurement 100

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Think of your monitoring and measurement tools as your early warning system.

Crisis 191

Crisis Data Software Privacy 191

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. Tom Fishburne (@tomfishburne) August 5, 2018.

Measurement 49

Measurement Analytics Google Agency 49

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” In traditional journalism, diligent fact-checking is a given.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Marketing’s job is then to identify key audiences and directly market to them through the lens of the brand. Marketing Goal 2: Better position your brand or product. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

Mindful Marketing

JUNE 22, 2015

From there it reads: Digital Build and Production, Multimedia Content Creation, Insight and Planning, and Creativity – all before Media Relations, listed at 15.1%. But we’re also keenly aware that media relations programs continue to be one of the top requested campaigns by brands when they’re seeking a PR agency.

Media Relations 50

Media Relations Measurement Report Media 50

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Barokas

DECEMBER 3, 2019

We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners.

Case Study 78

Case Study Enterprise System Fashion 78

Waxing UnLyrical

MAY 29, 2012

I mean, do you have a program in place to gain insights on what is being said about your brand, your business, yourself? And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. Manwich: A Case Study on Social Media Listening. You do listen, right?

Case Study 80

Case Study Social Media Study Pinterest 80

Cision

MARCH 17, 2017

I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies). I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. How can they overcome them?

Fashion 227

Fashion Travel Interviews Instagram 227

PRSay

SEPTEMBER 19, 2017

Here are a few of the qualities they believe A-plus PR people have in common: They know PR measurement is the key to identifying what’s working well. A-plus PR professionals understand that PR metrics are not about “grading” their work, but instead help them understand what is and isn’t working well for their brand.

Measurement 136

Measurement Analytics Data Conference 136

Cision

OCTOBER 3, 2015

Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Look for what you or your brand has in common with the reporter or influencer. Measure Your Success. Tracking whom you’ve pitched, what you sent and when is essential to measuring your pitching success rate.

Pitching 120

Pitching Report Social Media Measurement 120

Waxing UnLyrical

MARCH 26, 2012

What’s measurable? The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives. In fact, OA told me that our work contributed to nearly 3 million social brand impressions on March 8th, a “record for Oxfam America” (her words!).

Case Study 102

Case Study Internal International Study 102

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring.

Software 78

Software Case Study Technology Tools 78