PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Erica suggests that most companies will adopt some form of a hybrid model, acknowledging the benefits of flexibility while highlighting the need to measure performance effectively.

Employee 130

Employee Policies Creativity Company 130

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. on May 29 to conduct a racial-bias education program. Think of your monitoring and measurement tools as your early warning system.

Crisis 191

Crisis Data Software Privacy 191

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Or they may think they’ll give it six months to change a brand image. No measure of success. And it shouldn’t always be about your brand. No creative spark .

SEO 178

SEO Storytelling Product Launch Measurement 178

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. It is no longer acceptable to proffer low grade activity measures.

Measurement 56

Measurement Storytelling Data Technology 56

Burrelles Fresh Ideas

OCTOBER 24, 2023

The voice of the customer enables you to understand on a truly granular level how your target audience perceives your brand , your competition, and even themselves and their world. The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible.

Strategy 96

Strategy Ethics Social Media Data 96

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Brand: based on personality, driven by reputation.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

The Resolution Blog

OCTOBER 4, 2019

The Ability to Measure Sets Paid and Editorial Apart On paper, the glaring difference between paid and editorial PR is that one is paid, which means that placement is guaranteed. However, Jerrid claims the less obvious difference (and a major advantage) of paid media is the ability to measure it. Advertising is also learning from PR.

Advertising 120

Advertising Advertising Measurement Storytelling 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

5W PR

MAY 4, 2022

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. This means that companies looking to reach out to journalists need to find creative ways to present their stories in a way that will capture the imagination of people.

Technology 88

Technology Publicity Banking Newspapers 88

Stephen Waddington

OCTOBER 3, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. But 89% of practitioners in the UK are still white and 80% are graduates and a third are privately educated. What’s your reading on the industry’s ability to measure its success?

Interviews 115

Interviews Agency Industry Measurement 115

Cision

APRIL 14, 2017

Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. How can brands keep up? We all need to treat our work lives (our personal lives, too) like an extended graduate education.

Reputation 177

Reputation Measurement Exercises Pitching 177

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. This is a big part of why we launched the Bespoke Communication Awards – a brand new global online award program for those in fashion and lifestyle communication.

Fashion 227

Fashion Travel Interviews Instagram 227

Stern + Associates

FEBRUARY 4, 2022

Identify clear measures of success. If so, we’ll identify intriguing and exciting stories versus educational ones. Your brand must be present on social media, but it can’t “just be.” Her creativity isn’t reserved only for writing; Jen also gets a kick out of party- and event planning. Quantity (i.e.,

Social Media 62

Social Media Strategy Media Nonprofit 62

Cision

APRIL 28, 2017

Not applying the same energy and creativity to their brand/company as they do to their client’s needs. In this climate, we have seen how quickly a tweet can cause an unexpected chain reaction against a brand! Be sure to track and measure what is working for you. Decide which channels make sense for your business goals.

Local 227

Local Energy Agency Policies 227

Cision

MAY 9, 2016

Data provides brands insights that inform their campaigns and strategies and show what’s working and what isn’t. While acquiring data can be easy, finding the data that is accurate and supports your brand’s work, mission and goals is more complex. You should, however, invest in some self-education. Embracing the Information Age.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

AUGUST 19, 2015

For B2B brands, the title may be more educational in nature: “Tune in to Learn about [Blank].” Other brands—cough, cough, Red Bull or Mountain Dew —may go a quirkier route. Disclaimer: If you’re live streaming an educational session, you may not want to narrate the stream. Use it to your advantage. Tricks of the trade?

Video 120

Video Education Mobile B2B 120

Cision

NOVEMBER 12, 2015

According to the Aberdeen Group, 43 percent of brands that use video for marketing are able to perform (positively) across all channels. Among the brands that don’t employ video, only 16 percent report similar success. Are you looking to build brand awareness? Do you want to educate your customers or highlight testimonials?

Video 120

Video Strategy Marketing YouTube 120

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content? What do brands have to do differently now that they didn’t need to before?

Content Marketing 120

Content Marketing Strategy Marketing How To 120

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. Does that process change in different verticals?

Marketing 120

Marketing Analytics Measurement Data 120

OnePitch

SEPTEMBER 8, 2022

Yes, we showed why they were qualified to be an expert, but it was clear that our goal was to help the reporter educate her readers, not promote a service. And, we helped educate women like me about the important signs and symptoms of cancer. What’s your best tip for measuring PR? This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

Mindful Marketing

MAY 8, 2021

GlaxoSmithKline (GSK), maker of Excedrin , one of the world’s best-known pain management products, recently decided to target video gamers , a cohort whose long hours of intent focus on video screens often create the condition the brand is built to cure—headaches. It’s not surprising that gamers are susceptible to headaches.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

Cision

AUGUST 11, 2016

Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily). Branding Strategy Insider.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. In addition, franchise PR experts can help develop content to attract leads through creative press releases and secure press placements in notable outlets, blogs, podcasts, landing pages, and more.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. In addition, franchise PR experts can help develop content to attract leads through creative press releases and secure press placements in notable outlets, blogs, podcasts, landing pages, and more.

Agency 52

Agency Local Newspapers Interviews 52

Sword and the Script

APRIL 20, 2021

I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. The results were clear and measurable. Nobody can.

B2B 106

B2B Leadership Marketing Blogging 106

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. Progress is slow.

Government 103

Government Education Print Ethics 103

Burrelles Fresh Ideas

MAY 30, 2023

Bring in outside contractors and disability rights groups to educate your team on the breadth of hurdles some people live with and how this impacts their ability to use online materials. More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics.

How To 40

How To Ethics Education Creativity 40

Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? And boom, it’s your brand that is front and centre (with a subtle link to product or call-to-action at the end of the article or video. engage, educate, sell etc).

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Stephen Waddington

MARCH 15, 2022

It's a ten-week executive education course aimed at helping PR practitioners increase their earning potential by developing as managers and practitioners. Hard to pick a favourite week but learning from the strategy and measurement sessions with Anne Gregory and Richard Bagnall was useful to my work.

Mobile 116

Mobile Meeting Course Ethics 116

Stephen Waddington

OCTOBER 3, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. But 89% of practitioners in the UK are still white and 80% are graduates and a third are privately educated. What’s your reading on the industry’s ability to measure its success?

Interviews 60

Interviews Agency Industry Measurement 60

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Content must be on-brand and consistent, without being overtly promotional or repetitive. We’ve worked with a number of clients to create in-depth technical and educational pieces to bolster their resource libraries. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” In traditional journalism, diligent fact-checking is a given.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

MARCH 31, 2020

The key is that whether you’re doubling down, or just starting that you are helpful, inspirational, educational, entertaining in *context* with where your audience is. And the Q2 and Q3 performance marketing spend will likely be more brand amplification and free content with less sales-driven calls-to-action.”

Content Marketing 116

Content Marketing Marketing Advertising Advertising 116