ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? Develop Strong Organizational Brand Culture. Turn Off The Fan.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

PRSay

MAY 23, 2023

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. Volunteers for PR Paid Forward also helped an environmental nonprofit create a social media campaign that raised awareness about an important issue. Communications projects will be completed in September.

Nonprofit 148

Nonprofit Local Training Media Training 148

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Constant innovation.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

PRSay

OCTOBER 13, 2021

Shaw, corporate vice president, communications at Microsoft. When a large brand has a trust problem, “You’re not going to be able to dig yourself out of the crisis immediately,” Sherinian said. Somewhere in the organization is someone who represents that audience” and can undergo media training. Thomas Brooks asked.

Communications 148

Communications Pharmaceuticals Corporate Film 148

PR for Anyone

JULY 15, 2020

If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do media training beforehand. You really have to be prepared for anything. I go over questions that could be asked.

Interviews 165

Interviews Television Film Media Training 165

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

Reputation Us

JULY 26, 2019

However, PR is not marketing, advertising or branding. Some overarching PR services that we offer include: Media Relations : We foster strong relationships with your target media outlets (e.g., national, local, industry media) to ensure you’re the go-to company for relevant, timely information. PR is listening.

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

Prohibition

JANUARY 24, 2022

These events, if not managed properly, might have a detrimental impact on the company’s brand. Using the services of an agency is an excellent approach to safeguard and restore your company’s brand’s reputation and brand image. We offer communication spokesperson training support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

But in most cases it’s important for brands to understand what will work with media and what won’t, and firms who don’t counsel clients accordingly fail on two counts – not delivering coverage for their clients and burning bridges with media. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Landis PR

OCTOBER 25, 2021

Don’t be that confusing brand or service. What works and what doesn’t varies by brand/client/organization. Media train and test new spokespersons. Any brand/organization with people has stories. If a corporate social responsibility program doesn’t exist for your client, start one now. Beta test an app.

Healthcare 98

Healthcare Communications Measurement Resources 98

wiredPRworks

SEPTEMBER 21, 2017

25% Receives sufficient training on marketing in a digital age. Join Barbara Rozgonyi on September 27th at 1 PM ET to discover a 3D WIRED PR strategy you can use to attract attention, build your brand and click with your ideal clients. at Social Media Week Berlin.

Insurance 40

Insurance Insurance Marketing Conference 40

PR for Anyone

APRIL 26, 2022

One of my clients reached out today sharing her idea on this topic about leadership and what happens when Elon Musk takes the reigns of a company that is currently in a hybrid situation and what that will do for corporate culture. Having you pitch the media. Read all about it and see how you can insert yourself into the story.

Twitter 130

Twitter Pitching Financial Video 130

PR in High Definition

SEPTEMBER 30, 2016

The strength of the BBC brand and the loyalty it has shown played a huge part in their decision not to make the switch to Channel 4. Sites like Glassdoor are able to give a transparent insight into your workplace, so the role of PR is important in supporting the HR team to improve your employer brand and help win the talent war.

Brand 48

Brand Branding How To Employee 48

Sword and the Script

JULY 12, 2016

Just one ill-judged tweet from a key executive of a high-profile brand can bring the whole company into disrepute, or just one negative comment from a disgruntled ex-employee online can cause questions to be asked about how you treat your staff,” according to Simon Wadsworth, founder and director of Igniyte as cited by Communicate Magazine.

Study 60

Study Leadership Crisis Crisis Communications 60

Communications Conversations

JANUARY 23, 2018

And, that’s proven to be true given she’s went from corporate communications manager to senior leader of Securian’s digital channels in the last six years. From way back when he penned his now infamous letter telling us FH was a brand agency–not a PR agency. LeeAnn Rasachak, Securian. Jorg Pierach, Fast Horse.

Social Media 141

Social Media Media Marketing Leadership 141

Communications Conversations

AUGUST 21, 2018

Obviously improved business results go a long way, but we have spent years fighting against the assumptions from media that we were not going to survive and we have changed how people talk about us. How did that agency experience prepare you for your role in corporate PR? Before joining BBY, you worked at four separate PR agencies.

Sports 113

Sports Retail Local Report 113

MaccaPR

MAY 23, 2016

The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time.

Conference 80

Conference Healthcare Marketing Crisis 80

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Social media promotion and responses to negative comments online. Media training.

Publicity 48

Publicity Advertising Advertising Tools 48

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

Trends 199

Trends Corporate Employee Analysis 199

Solo PR Pro

NOVEMBER 17, 2015

media training and communications strategy). I also have in mind to incorporate my Media Training for Academics curriculum (e.g., train the trainer material that equips PR directors in higher education to train their faculties and deans) into these events as a live workshop.

Creativity 40

Creativity Public Affairs Policies Survey 40

PR News

JUNE 26, 2016

You’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Throne developments. Which is to say: you still have another five solid months to make this your best year ever as a communicator. First, you’ll need to take stock of what you and your team have… Continued.

Leadership 90

Leadership Communications Blogging Brand 90

Cision

SEPTEMBER 30, 2015

These are all great goals for your social media campaign, but without the right social media team behind you, you’ll never be able to accomplish any of them. Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell. Lewis Bertolucci, Head of Social Media at Humana.

Social Media 120

Social Media Report Media Training Training 120

Stern + Associates

MAY 1, 2023

The average person doesn’t like a “faceless corporation.” This is the essence of why executive communications are so important to any brand strategy today. Identify Your Executives Once you have your executive communications strategy and brand story, you need your faces.

Strategy 94

Strategy Company Communications Insurance 94

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

OCTOBER 27, 2023

No day is the same – in one meeting I might be discussing the latest paid social platform updates with an FMCG brand, and in the next conducting media training with university lecturers. Or you’re really into fashion, look at agencies who work with fashion brands. During my three years there.

Meeting 62

Meeting Agency Fashion Social Media 62

PRSay

FEBRUARY 28, 2023

According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. It’s about “facilitating those last-minute things.”

Report 170

Report Local Media Pitching 170

Landis PR

SEPTEMBER 27, 2021

We’ve promoted launches, anniversaries, crises, reputation management, IPOs and just plain brand awareness. We promoted NBC Universal (its entertainment division) nationally for more than 10 years – we even media trained Jeff Zucker (now President of CNN). LCI helped establish Match.com and take them through its IPO.

Agency 105

Agency Travel SEO Nonprofit 105

Polaris

APRIL 28, 2015

Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?”. The press release, and how it is written, must help you meet this objective: earned media coverage. If the writing is overly promotional, focusing too much on your product or service, the media tunes out.

How To 100

How To Marketing Writing Training 100

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. ’ This train of thought is a highly creative process. Be different, but live to the brand promise: Gini Dietrich .

Creativity 100

Creativity Pitching Writing Conference 100

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Building brand awareness is essential for businesses to succeed. PR Couture. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Do you think brands will have less marketing power over customers as digital grows? Due to this, SEO will always play an important part of PR.

Interviews 28

Interviews SEO Banking Radio 28

ImPRessions - Crenshaw Communications

APRIL 21, 2017

The provocative mix is definitely food for thought for anyone responsible for brand reputation. The Fox News brand has taken some major reputation hits even before the departure of Roger Ailes last summer. It is media kryptonite. And the PR winners are… Fox News. The PR Losers are… .

Airlines 136

Airlines Comparison Facebook Video 136