PRSay

AUGUST 14, 2020

We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. Global brands face increasing pressure to take action over racial equality after the death of George Floyd. These issues are not going away.

Internal 100

Internal International Banking Financial 100

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What are their international and global capabilities? .

Measurement 370

Measurement How To Analysis Data 370

The Hoffman Agency

NOVEMBER 21, 2023

The talent shortage was a predictable focal point in a recent discussion with supply chain leaders, underscoring the critical role of the brand in any resilience strategy. Other areas of focus included the need for a collaborative rather than transactional approach, and for robust internal processes that allow transformation to take root.

Brand 36

Brand Branding System Technology 36

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business. A Strong Modern Branding System Is… Flexible.

Creativity 59

Creativity Agency Brand Branding 59

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. The bread and butter of B2B PR ?

Media 294

Media Trade Shows Travel Interviews 294

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business. A Strong Modern Branding System Is… Flexible.

Creativity 52

Creativity Agency Brand Branding 52

Presspage

MAY 19, 2017

Consistent branding Protocols and standards enhance consistent branding. A lot of this has to do with your organization's visual branding. Consistent use of logos, icons, colors and fonts goes a long way in generating a brand that is instantly recognized by readers, viewers and visitors.

Corporate 68

Corporate Brand Branding Guidelines 68

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Robust Economy : Hong Kong’s economy is characterized by its low taxation, minimal government intervention, and an established international financial market.

Marketing 92

Marketing Local Crisis Management Internal 92

Konnect Agency

APRIL 20, 2021

It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. Next, you must identify the official spokesperson(s) and invest in training them thoroughly on how to speak about the brand. Getting Ready.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Waxing UnLyrical

SEPTEMBER 5, 2019

Yes, this article is about internal communications, but first we need to talk about the red, viscous liquid currently flowing through your body. The vascular system (vessels, veins and arteries) carries the blood where it needs to go around the body. Without the vascular system, the heart is almost completely useless.

Internal 60

Internal International Strategy Communications 60

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? Building strong customer relations After 15 successful years, the founders say Presspage still owes its success to building strong customer relations with some of the world’s best-loved brands.

Enterprise 117

Enterprise Automotive Company Airlines 117

Presspage

FEBRUARY 20, 2018

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Harnessing the power of a social newsroom completely fits into this strategy.

Healthcare 89

Healthcare Brand Branding System 89

NewsWhip

JULY 29, 2021

Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Watch webinar. Read transcript.

Brand 78

Brand Branding Marketing Data 78

NewsWhip

FEBRUARY 26, 2021

When brands are more trusted than media and other Trust Barometer findings. Tonia Ries is the Executive Director of Intellectual Property at Edelman, a role that includes stewardship of the Edelman Trust Barometer, the largest global survey and foremost authority on trust in institutions and brands. FEBRUARY 26, 2021. Watch webinar.

Brand 78

Brand Branding Media Government 78

Wadds Inc.

MAY 1, 2024

Publishers are facing a new threat of disintermediation and revenue loss from the use of their content to train AI systems. The ethical challenge for brands and corporate communications is significant. ” These models require regular updates with contemporary data to stay up-to-date.

Training 59

Training Survey Data Wikipedia 59

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What are their international and global capabilities?

Measurement 195

Measurement How To Analysis Data 195

ImPRessions - Crenshaw Communications

JULY 21, 2021

Yet I admit to following the billionaire space race, if only to observe the comms strategies behind each brand. He’s his own best brand spokesperson, and he always delivers. The rocket system is boldly dubbed New Shepard, after the Mercury astronaut, and its maiden voyage crew included something for everyone, PR-wise.

Tourism 310

Tourism Travel Government System 310

Onclusive

MARCH 31, 2021

Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. No brand is immune. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

PR for Anyone

SEPTEMBER 15, 2021

Most school systems are requiring masks all day in school. The system works! I could actually probably tie in a pitch to that because my brand is so aligned with pink and I could do a branding pitch about how to brand your business. Timing is everything with media pitches. Turns out there are!

Pitching 130

Pitching Television System Local 130

NewsWhip

JANUARY 26, 2023

As the world’s largest restaurant chain and arguably the most recognizable brand image that exists, McDonald’s is always a topic of interest to publishers. There are several ways media monitoring tools can be meaningful to a brand like McDonald’s, but there are a few areas the team specifically likes to focus on.

Communications 78

Communications Local System Data 78

Presspage

JANUARY 23, 2024

Especially if your company operates multiple brands or locations across more than one country, well-organised communication is the key. International ‘3 Cs’ campaign The launch of the international campaign marks a milestone for Presspage. Our message is clear: Control your narrative. Connect with your team.

Software 78

Software Internal International Digital PR 78

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

Cision

OCTOBER 31, 2017

For example, messaging analysis, looking at how often a set of branded talking points proliferate fails to explore the impact of those messages on purchasing intent. B: Has the coverage that your team generated changed how people discuss the brand in sales discussions or online? Buy in from data owners.

Measurement 222

Measurement System Data Analysis 222

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

A good content calendar is like a roadmap that helps a brand tell its story. Meaning, there should be frequent posts, varying in topics from article promotions to National Cookie Day, if you could think of a way that it’s relevant to your brand. Here are some ways to construct a killer content calendar and get the most out of it.

How To 259

How To Social Media Product Launch Construction 259

Onclusive

APRIL 27, 2020

Metrics such as Power of Voice , Reader Engagement, Brand Impact and PR Attribution are not just useful for PR teams alone to measure their own effectiveness, influence communications strategy and quantify impact to executives. . Most PR and communications teams report their results on a monthly, quarterly and annual basis.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Brand 98

Brand Branding Policies System 98

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

Cision

NOVEMBER 2, 2017

In fact, nearly 60 percent of brands who are members of the Association of National Advertisers say they have in-house creative teams, which is an increase of about 18 percent over the past seven years. There’s also less of a learning curve involved in working with internal team members. This makes sense for a few reasons.

Agency 189

Agency Creativity Internal International 189

Onclusive

JANUARY 6, 2020

Second, install control systems, also known as media monitoring systems, that keep you informed about the media environment and what messages are working. The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand.

Advertising 195

Advertising Advertising Marketing How To 195

Prohibition

APRIL 28, 2019

Emerald Publishing is a global publisher that aims to make a real impact in the academic sectors that they operate, and we were tasked with launching a campaign in honour of International Women’s Day that celebrated women in academia who are often battling against a lack of equality and old-fashioned systems. million impressions!

Internal 54

Internal International Infographics Video 54

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take.

Interviews 100

Interviews Publicity Technology Social Media 100

NewsWhip

APRIL 27, 2023

Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

5W PR

OCTOBER 11, 2023

The brand has started offering its customers sparkling, ready-to-drink beverages infused with medicinal mushrooms. Lastly, Host Defense’s Mycobotanicals Immune Powder combines mushrooms and herbs like astragalus, goji, schizandra, and acerola cherry to boost the immune system.

Trends 78

Trends Consumer Retail System 78

Sword and the Script

MARCH 5, 2024

It’s been over two weeks of promises to get the system back up and running, and now Onclusive have confirmed that some customer private data may also have been accessed.” Outputs include basic metrics “such as brand mentions, sentiment analysis, key issues, and competitive benchmarking.” The deal is worth $257-million or $6.05

Software 127

Software B2B Pitching Data 127

Prohibition

APRIL 28, 2019

Emerald Publishing is a global publisher that aims to make a real impact in the academic sectors that they operate, and we were tasked with launching a campaign in honour of International Women’s Day that celebrated women in academia who are often battling against a lack of equality and old-fashioned systems. million impressions!

Internal 48

Internal International Infographics Video 48

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Internal communication flows It’s important to set up transparent information flows between team members. This will help everyone adopt the talking points agreed upon.

Communications 210

Communications Measurement Tools Enterprise 210