Konnect Agency

SEPTEMBER 25, 2023

One highly effective strategy that has gained immense popularity in recent years is branded partnerships. When executed correctly, these collaborations can be a major game-changer for your brand’s awareness and reach. These collaborations offer a range of benefits that can help propel awareness for your brand.

Brand 52

Brand Branding Reputation Product Launch 52

NewsWhip

NOVEMBER 18, 2021

Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships. Utilizing top talent, many brands pay influencers to promote their products in posts, stories, or live streams. Notable influencers with brand partnerships.

Instagram 78

Instagram Brand Branding Fashion 78

PR News

JULY 26, 2019

Brands that constructively feed off each others ideas, perspectives, and resources can effectively expand both audience and reach through collaboration. Hence, successful brand partnerships can optimize brand loyalty through maximum exposure.

Brand 118

Brand Branding Construction Resources 118

Karen Freberg

JULY 11, 2020

I have gotten a lot of questions and inquiries over the years about brand partnerships. I have had the great opportunity to work with some incredible brands on various projects, campaigns, and initiatives, and yet – all have been done while I have been a professor. Why can’t we have brand partnerships?

Brand 70

Brand Branding How To Education 70

The Resolution Blog

AUGUST 17, 2023

In episode 40 Stella explored ‘how music grows brands’ in her interview with authors & brand experts Rebecca Jolly and Joe Bellioti; They discussed the benefits music can have on a brands business but what about the other side of the partnership? The music artist.

Interviews 296

Interviews Brand Branding 296

Karen Freberg

MAY 28, 2018

Personal branding is all the rage of course now. Everyone wants to have their brand stand for something and to be known for a particular area within the field. It’s not only about having a personal brand, but it’s what you DO with it. Which is the best partnership we have seen so far?

Social Media 42

Social Media Brand Branding Media 42

Agility PR Solutions

MARCH 25, 2024

New research released by brand consultancy Interbrand, in partnership with B2B research firm NewtonX and integrated communications agency Brodeur Partners, explores the strong connection between share price and brand.

Brand 105

Brand Branding B2B Community 105

Agility PR Solutions

NOVEMBER 9, 2023

From the ad inserts that you find in your morning newspaper to eCommerce giants who work with another brand to create a product, all of these are partnerships. With the right partnership, everything falls into place to provide value for all stakeholders, including the customer.

Brand 110

Brand Branding Newspapers Marketing 110

Onclusive

OCTOBER 22, 2020

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. To learn more about this partnership, please contact us at info@onclusive.com. Dan Beltramo, CEO, Onclusive.

Reputation 307

Reputation Analytics Corporate Government 307

NewsWhip

APRIL 12, 2023

There is an opportunity to profit from that content, and brands and influencers take full advantage of the fact. The phenomenon known as the paid partnership can be one of the best win/win situations there is in media. And which brands are profiting because of it? Let’s take a look. The post had 941k likes and 2.8k

Instagram 78

Instagram Fashion Automotive Banking 78

Agility PR Solutions

SEPTEMBER 6, 2022

The post A shifting power dynamic puts influencers at the center of brand-consumer relationships appeared first on Agility PR Solutions. The firm’s new report, Aligning Marketers and Influencers: Shifting […]. The firm’s new report, Aligning Marketers and Influencers: Shifting […].

Consumer 169

Consumer Brand Branding Report 169

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 93

B2B Marketing Measurement Social Media 93

The Resolution Blog

MARCH 6, 2023

In this episode I delve into the power of music; how it shapes cultures, grows brands and can drive business. I’m interviewing two people who’s deep understanding of music & culture has led them to work on brand partnership deals that have built reputation and grow businesses.

Brand 156

Brand Branding Interviews Reputation 156

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Brand 195

Brand Branding How To Reputation 195

NewsWhip

MAY 12, 2023

April was a month of controversy for some brands, and it came thanks to some conservative backlash to influencer partnerships. Brands are no strangers to backlash from the public — there are whole teams that manage communities on social media, and who are trained to respond to crises. Together the two articles earned 48.6k

Brand 78

Brand Branding Instagram Airlines 78

NewsWhip

JUNE 25, 2021

Unsurprisingly, brands have noticed, and have begun to approach the band for collaborations. . Global brands from the likes of McDonald’s to Fila and Samsung have done work with the group, and here we will examine the earned media coverage and public interest that emerged from the announcement and launches. . BTS and Samsung.

Brand 218

Brand Branding Analysis Groups 218

NewsWhip

JULY 18, 2023

This has sparked Barbiemania, causing many brands from various industries to jump on the trend and collaborate with the beloved doll. Crocs x Barbie Crocs has introduced a line of limited-edition shoes and accessories in partnership with Barbie.

Brand 78

Brand Branding Instagram Social Media 78

Remote PR Jobs

JANUARY 22, 2023

From major-league brands to locally owned businesses, almost any organization can improve their standing with the help of influential partners, so it is important to know how and why these relationships should be forged. Once you’ve found the perfect influencer for your brand, remember to trust their creative vision.

Strategy 130

Strategy How To Analysis Local 130

5W PR

MARCH 11, 2024

In the bustling world of digital marketing, brands are constantly battling to connect and resonate with their target consumers. Enter influencers, with their engaged communities and credibility, they serve as a bridge between brands and their desired audience. Partnerships need to be genuine and resonate with the brand ethos.

Marketing 78

Marketing Guidelines Fashion Data 78

Cision

MARCH 4, 2020

Influence is more than influencers, but influencers are still a big part of brands' strategies. We unpack this relationship in Cision's first comic, done in partnership with our own Erik Reichenbach.

Social Media 270

Social Media Media Strategy Brand 270

PR Fuel

MARCH 23, 2024

The digital landscape is a bustling marketplace overflowing with brands vying for your attention. You launch a groundbreaking product, secure a dream partnership, or smash a company goal. But amidst the constant social media churn, your exciting news.

Digital PR 88

Digital PR Media Social Media Company 88

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

A PR relationship may be challenging for brands to manage if they expect to take a hands-off approach and still be successful. They might include a change in brand perception, increased brand visibility, enhanced reputation, or engagement of a new target audience, for example. Set Clear Objectives And KPIs .

Agency 310

Agency Measurement Meeting Reputation 310

Remote PR Jobs

NOVEMBER 8, 2022

Generating Brand Awareness - leads to easier sales: As you know by now, effective PR increases brand awareness. Whether you are trying to drum up more customers or build partnerships, having an already aware audience is a great starting point. Business Development.

Case Study 230

Case Study Engineering SEO Reputation 230

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Consumer Community Interviews 78

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Discover and Optimize Your Influencer Partnerships.

Social Media 369

Social Media Media Enterprise Viral 369

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Now, brands can share their news directly with their audience, using social platforms as their stage. Those days are long gone.

Social Media 92

Social Media Marketing Media Storytelling 92

Ronn Torossian

JUNE 4, 2020

One valuable lesson is that many consumers expressed strong feelings that brands needed to support their employees during COVID-19. Another, which was reported in an earlier article, is that consumers, especially Gen Z, expect brands to demonstrate a connection and commitment […].

Employee 195

Employee Consumer Report Brand 195

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. Threads initially captured public attention with a rapid growth surge and the promise of being a less divisive alternative to Twitter.

B2B 170

B2B How To Instagram Reddit 170

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Branded hashtags drive discovery.

B2B 310

B2B Video Creativity Social Media 310

Agility PR Solutions

OCTOBER 23, 2023

Gen Z spending declined ever so slightly in investment bank Piper Sandler Companies’ 46th semi-annual Taking Stock With Teens survey, in partnership with education global high-school-student network DECA. appeared first on Agility PR Solutions.

Survey 110

Survey Banking Brand Branding 110

5W PR

MARCH 4, 2024

But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice. To win their hearts and bookings, brands need to shift gears. Let real travelers share their stories, and share the brand’s too.

Travel 78

Travel Consumer Strategy Tourism 78

Reputation Us

AUGUST 16, 2023

Mann – Managing editor, Louisville Business First Aug 14, 2023 Two firms working in reputation management, one of which is based in Louisville, are pairing up through a partnership. ReputationUs President Casey Boggs said the partnership isn’t a merger or acquisition, but instead a combining of services for two complementary firms.

Technology 78

Technology Reputation Crisis Financial 78

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Don’t be wishy-washy: Bud Light and Target Like many brand-watchers, I thought the backlash against Bud Light over its partnership with trans influencer Dylan Mulvaney would fade away. It was a lose-lose.

Banking 212

Banking Nonprofit Twitter Advertising 212

ImPRessions - Crenshaw Communications

JUNE 27, 2022

The right public relations strategy allows brands to build visibility while creating or deepening connections with key audiences. Brands get creative on social channels. Brands get creative on social channels. Brands can also use social media channels to share thought leadership insights. Social media adds value.

Social Media 322

Social Media Data Report Tools 322

Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. To learn more about this partnership, please contact us at info@onclusive.com.

Company 150

Company Enterprise Measurement Data 150

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 118

Film Marketing Sports Hotels 118

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In 2023 brands certainly started to recognise the value of these influencers, opting for more authentic partnerships that resonate with niche audiences. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62