The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. I’m feeling inspired. The reason?

eBook 120

eBook Print Conference Measurement 120

Sword and the Script

JULY 30, 2019

Or consider these comparisons: Graphic design software is not creativity. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. As I’ve pointed out before, many leaders on the business side haven’t picked up a marketing book since college.

Marketing 104

Marketing Comparison Enterprise Technology 104

Burrelles Fresh Ideas

OCTOBER 24, 2023

Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social.

Strategy 97

Strategy Ethics Social Media Data 97

Stephen Waddington

DECEMBER 6, 2017

Today we’ve published a list of contributions to Platinum, the book that will be published next year. We needn’t have worried when we crowdsourced contributions from CIPR members in October for Platinum , a book that will form part of the CIPR’s 70th Anniversary celebrations next year. They rose magnificently to the challenge.

Print 0

Print Community Leadership Creativity 0

Solo PR Pro

JULY 5, 2022

There are several that help contacts expedite booking appointments with you; they display time slots when you are available and viewers select a preferred day and time. I can manually override the morning schedule to arrange a call or book an afternoon medical appointment and be unavailable to others at that time.

Meeting 98

Meeting Writing Pitching Case Study 98

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Prohibition

JULY 21, 2023

This month, fans can request to book Ken’s room in the life-sized Barbie-couture-filled DreamHouse for two individual one-night stays. The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. Here, we take a look at some of our, and the UK’s media, favourites. The best part?

Wireless 62

Wireless Retail B2C Instagram 62

Contently - Strategy

JULY 22, 2021

. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. First of all – the book gives a full picture of the dramatic changes in one of the most important businesses these days in the world – Public Relations. 03.01.2021.

Local 52

Local Writing Social Media Interviews 52

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Yet, Super Bowl LVIII not only conquered this feat but rewrote the history books in the process. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. As we reflect on this historic moment in television history, one thing is abundantly clear.

Sports 86

Sports Television Advertising Advertising 86

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. Newspaper brands continue to suffer as readers shift from print to digital. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online.

Print 60

Print Storytelling Newspapers Advertising 60

Barokas

JULY 17, 2017

From design elements which pay homage to the traditional lake house, to beautiful and creative street art adorning the walls, W Bellevue is something spectacular. As we marched toward Opening Day, one thing was clear: our PR approach had to be as non-traditional as the hotel itself.

Meeting 68

Meeting Hotels Travel Local 68

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Barokas

JULY 17, 2017

From design elements which pay homage to the traditional lake house, to beautiful and creative street art adorning the walls, W Bellevue is something spectacular. As we marched toward Opening Day, one thing was clear: our PR approach had to be as non-traditional as the hotel itself.

Meeting 60

Meeting Hotels Travel Local 60

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage.

Interviews 136

Interviews Pitching Infographics Print 136

B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. Booking you on panels at events and webinars may also be more effective in engaging prospects. Or a correction be issued if it is in print. PR instead uses creativity and analytics to tell a story that resonates with your audience.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Stephen Waddington

JULY 14, 2019

It’s a critical part of the creative process. Steve Earl and I had a long time editing partnership through our agencies and various books. Editing and sub-editing have been a casualty of the shift from print to online. Lessons in life and language A writer's relationship with their editor is important. Everyone can be a writer.

Construction 83

Construction Policies Print Software 83

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. Will it run in print?”. After all, there’s a certain cache to seeing one’s name in print. Nova Halliwell is a communications professional living in New York City. .

Print 120

Print Interviews Pitching Conference 120

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Ian experimented with this for his recent book, using LinkedIn ads to showcase his expertise. Images: vxla , gosheshe ( Creative Commons ). Today, 23 percent accept pitches via social media.

Social Media 120

Social Media Media Pitching Media Training 120

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. My favorite book is…. There’s a sense of coming home — of being in the right place at the right time. It got to a point that was too vast to comprehend. We’re 15 minutes from the beach.

Enterprise 227

Enterprise Agency Radio Fashion 227

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

ZudePR

SEPTEMBER 8, 2015

I devoured books as a child. Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm. And so it was with books. Books that stay with you long after you read them. So best book lists are my friend.

Blogging 75

Blogging Print System Sports 75

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. In fact, many of the things described in my book, The World PR Revolution, which first came out in the United States a year ago, are already coming true. Crisis PR has become commonplace.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

JUNE 25, 2019

They wanted print coverage and would regularly frame and display significant coverage. While communicators require creativity and freedom, they also need to be managed and measured against specific objectives. While communicators require creativity and freedom, they also need to be managed and measured against specific objectives.

Brand 112

Brand Branding Reputation Corporate 112

Konnect Agency

DECEMBER 2, 2019

Summer is when most long-lead publications (read: print magazines) begin conversations about their December issues. A creative outlet of unapologetic Latinas, Hija De Tu Madre created a planner that suits all your planning needs. Book of the Month is the perfect gift for the bookworm in your life. For the Homebodies.

Travel 78

Travel Agency Print Social Media 78

Stephen Waddington

DECEMBER 30, 2019

Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Toth, among others.

Government 103

Government Education Print Ethics 103

Stephen Waddington

MAY 8, 2018

There are 25 chapters in the book. 1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. Get your copy: print, Kindle and a chapter a day #FuturePRoof: Edition Three: The NHS at 70 with Lessons for the Wider PR Community Print (Blurb) £23.19 Amazon (Kindle) £4.99

Communications 63

Communications Healthcare Print Community 63

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. Now, 10% of it is in print, the other 90% is on the social media platforms. The creativity comes from the way you describe it to people so that they can understand it. Host: Question from our viewer.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Polaris

JANUARY 17, 2015

The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags. He approached Chipotle CEO Steve Ells with the idea to entertain customers and expose them to creative people. An original illustration by a different artist accompanies each essay. Not as any kind of marketing tool.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Cision

AUGUST 7, 2015

For the better part of a year, I resigned myself to watching her dial the telephone and pick up print jobs with a level of theatrics usually reserved for daytime television. Image: Flazingo Photos ( Creative Commons ). I once shared a cubicle with a woman who treated our space like the set of a one-woman show.

Tourism 120

Tourism Television Print Industry 120

Karen Freberg

MARCH 2, 2018

I did it the first time I launched my self-published book on Amazon, and I am doing it again. This will be my third book. My second book this year with Emily Kinsky and Amber Hutchins was with TopHat on digital writing. This book was too theory based. You need to write the book. I have to write the book!

Social Media 40

Social Media Exercises Resources Writing 40

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. However, our Public Relations business requires a lot of creativity and innovation.

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

MARCH 6, 2022

I think that my experience is covering the entire world and it was the subject of my recent book, the Global PR Revolution, published by all the press in the United States and distributed by Simon & Schuster, and available in all bookstores in Barnes and Noble in the US. That success will come with hard work and big creativity.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. Second, almost everything is now measurable.

Marketing 62

Marketing B2B Print Technology 62

Shift Communications

JULY 20, 2015

We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. Jenny gives us insight into her role on the Creative Services team and offers advice for those looking for a glimpse into the SHIFT life. Anything creative! One of our greatest challenges is educating SHIFTers about our creative services.

Agency 60

Agency Creativity Infographics eBook 60

Cision

APRIL 5, 2017

Chris Lynch: My favorite book was, Boys on the Bus , an interesting read about the difference between truth, objectivity and facts. John Avlon: Great book. Chris Lynch: Is print media dead? You’re seeing a lot of brand content that is exciting and that you haven’t seen before and it’s creative. What about brand newsrooms?

Report 225

Report Media Advertising Advertising 225