Bianchi Biz Blog

FEBRUARY 29, 2024

The earned media landscape is evolving. member firms to understand how difficult obtaining earned media has become in recent years, as well as what factors are contributing to the situation. FINDING 1: It’s unanimous: PR practitioners agree that generating earned media has become significantly more difficult.

Report 101

Report Automotive Media Local 101

ImPRessions - Crenshaw Communications

AUGUST 1, 2019

As the influence of digital and social media has soared, PR agencies who focus primarily on earned media (once known as publicity) are often warned that they’re falling behind. There are regular calls for PR services to include paid media and other offerings. Earned Media Beats Paid And Native Ads.

Media 186

Media Study Agency Consumer 186

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. One reason is that PR is more relevant—and valuable—than ever. Here’s why: 1.

Mobile 100

Mobile SEO Reputation Web 100

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The vendor community that serves PR has published a handful of reports over the last few months. So, says Propel, which provides PR software.

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations. Need help with marketing or PR?

Media Relations 172

Media Relations Media Pitching Survey 172

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Sometimes I write a complete blog post on a report – and other times it’s just a blub.

B2B 105

B2B Survey Pitching Software 105

5W PR

DECEMBER 14, 2022

The main key to the success of all public relations and social media strategies is for companies to constantly strive to meet the needs of their audiences. There are a few different ways that companies can achieve this, such as looking to create content that’s going to be relevant and provide value to their consumers.

Social Media 88

Social Media Strategy Publicity Media 88

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 147

Brand Branding Reddit Pitching 147

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing. Let’s start with the basics!

Video 108

Video Marketing SEO Social Media 108

ImPRessions - Crenshaw Communications

JUNE 11, 2018

A PR team or agency would work to build brand credibility through news announcements and feature stories. What’s more, by understanding the basics of recent changes in search and content marketing, PR people are ideally suited to help clients advance their search ranking while driving visibility and reputation. What changed?

SEO 147

SEO B2B Google Guidelines 147

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater.

SEO 129

SEO Engineering Google Study 129

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help !

Pitching 94

Pitching Print Measurement Report 94

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. How does a PR team keep the momentum going if things get quiet? Media need experts every day to fill out stories with quotes and commentary.

B2B 147

B2B Pitching Case Study Local 147

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Brad Marley , Chief Storyteller, Yelram Media .

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Marketing Content Marketing Social Media Employee 214

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. These lay out a pretty good picture of the PR landscape. How much money do PR professionals earn?

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Here are a few representative comments: “Media are stretched very thin.

Media Relations 110

Media Relations Media Survey Pitching 110

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Instead, take a little slice of the giant display ad budget and consider investing in these areas: 1) Media relations. billion by 2024.”.

B2B 88

B2B Marketing LinkedIn Content Marketing 88

Onclusive

AUGUST 15, 2017

We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. Why is this the case? So today, we’re sharing the top takeaways from a fireside chat focused on PR metrics and the “d” word: data!

Data 170

Data Data-Driven PR Analytics Measurement 170

Sword and the Script

AUGUST 17, 2019

I want clients, prospects, peers and superiors to understand what I’m doing and why. Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. When people understand what I’m doing and why they become better advocates for the purpose and value the service so much more.

Study 61

Study Survey B2B Advertising 61

Onclusive

MAY 18, 2017

Historically, PR has been a bit of a black box in terms of how much it “helps.” That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising.

Advertising 150

Advertising Advertising Data LinkedIn 150

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. Still, confusion persists, and I’d like to take a whack at dispelling some of those myths.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

Sword and the Script

SEPTEMBER 14, 2022

Most comms pros have some concern about bias across eight different media sources; at one end, 54% expressed strong concerns about social media, while at the other, 28% expressed strong concerns about professional journalists. Are there still two sides to every story? Perhaps not, according to a survey of “11,889 U.S.-based

Survey 95

Survey Communications Media Engineering 95

Wadds Inc.

JANUARY 16, 2023

Along the way you’ll learn how to network, the build personal resilience, and why the press release is far from dead. That’s why we must continually work our resilient muscles. Most of us want to start our PR careers on the “right foot.” That was why I included a brief section about Lincoln in my book.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Presspage

FEBRUARY 10, 2020

It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches. Read our post on securing earned media in a digital world.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 1) A still skeptical public. Most (59%) of U.S.-based

Survey 101

Survey Report Media B2B 101

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . PR professionals must keep researching. . To double confirm, check the blog itself to see if the person you found has any presence there. . This step also shows that you’ve researched that this person is still at the company.

Digital PR 62

Digital PR Pitching Interviews Writing 62

Critical Mention

OCTOBER 1, 2018

Today, PR pros know that journalists at top publications receive hundreds of press releases a day, many of which get deleted without ever being read. So, before you even begin crafting a pitch, you need to do your due diligence and dive into your media list. So, why not give them what they want? Utilize your blog strategically.

YouTube 63

YouTube Video Pitching Social Media 63

Sword and the Script

JANUARY 20, 2018

That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 97

Case Study B2B Study Marketing 97

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. What drew you to the field of Fashion PR and led you to launch PR Couture 10 years ago?

Fashion 227

Fashion Travel Interviews Instagram 227

PRSay

AUGUST 8, 2018

It’d be an entire roadmap of content, blog topics and email promos. Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans. That’s why you — and your editorial calendar — must be flexible. First steps.

Pitching 134

Pitching Interviews Video Report 134

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR. It’s gold-dust.

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Tools Publicity SEO Measurement 136

Solo PR Pro

FEBRUARY 2, 2021

Professional development is a large piece of your success as a solo PR pro. To provide the most value to your clients, it’s key to be aware of industry best practices and relevant techniques plus how to apply them to elevate your work. Even if you believe in your skills and education, the APR still provides plenty of opportunities.

Study 96

Study Ethics Education Groups 96

Ishmael's Corner

JUNE 7, 2015

Check out this clip: These words from Mr. Fishkin are particularly noteworthy: “Instead, we have to earn those ranking signals. Because we’ve shifted from link building or ranking signal building to ranking signal earning , we’d better have people who will help amplify our message.”. Google wants you to earn these links ….

SEO 60

SEO Engineering Google Mobile 60

Sword and the Script

FEBRUARY 6, 2018

Search Engines, Social Media and Journalism. The institutions it looks at are as follows: government, non-governmental organizations (NGOs), business and media. One of the most significant findings from the study was that media is now the least trusted institution. 61% trust academic experts. 50% trust successful entrepreneurs.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Why do we click on a catchy headline or keep reading past the lead sentences? PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story. Or, at the very least, are funny like this video from career blog Snagajob.

Storytelling 149

Storytelling Data Insurance Insurance 149

Shift Communications

NOVEMBER 30, 2015

Call me old school, but I think a cool, clean, compelling corporate website is still an important part of any company’s approach to the marketplace. The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. Why do we believe in this approach? Maybe a mobile-only site? Todd Defren.

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Data-Driven PR Data Analytics Mobile 60