Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. ” 4. . Think again.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations.

Study 138

Study Media Relations Media Measurement 138

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencers can come in many forms including bloggers, social media influencers, or vloggers. Social media marketing. Paid social media. ranking components.

Digital PR 62

Digital PR Strategy How To Marketing 62

Landis PR

NOVEMBER 15, 2021

Start with your brand. What are your brand attributes and keywords? It is vital to know your voice and hone a tonality that reflects your brand. Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? Are you a B2B company?

Leadership 98

Leadership How To Trade Shows Pinterest 98

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. 1) How long should a blog post be? B2B Lead Generation ).

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Some pretty impressive social media stats. 96% of UK social media users visited a social network in the past month.

Social Media 69

Social Media Corporate B2B Company 69

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media.

Survey 101

Survey Report Media B2B 101

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. The media and potential customers often overlook B2B organisations.

B2B 52

B2B Strategy eBook Small Business 52

Polaris

DECEMBER 7, 2014

Do you want to be better organized in your blogging? If you said yes, the solution is simple: get a blog editorial calendar. A blog editorial calendar is a calendar filled with the schedule of your upcoming posts. She’s best known for Birds on the Blog , a multi-author blog written by women with an interest in business.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Buzzstream

MARCH 31, 2020

Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. Despite my heart being firmly in the world of link building, I understood why. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Find the right, targeted audience.

SEO 124

SEO Google Hotels Strategy 124

Cision

OCTOBER 19, 2016

The key to successfully getting influencers on board with your brand depends on your ability to ask what you can do to help them first. As we’ve become more sophisticated using social media, we’ve discovered that the old shotgun approach no longer works. Your list will not, and should not, be finite.

Marketing 120

Marketing Measurement B2C Internal 120

Prohibition

NOVEMBER 23, 2022

It can be used to convey brand messages, promote a new product or service, share thought leadership from a key spokesperson – the possibilities are endless. On the flip side, a B2B video tends to be something we might consider less fun. On the flip side, a B2B video tends to be something we might consider less fun.

Video 62

Video Corporate Marketing B2B 62

Sword and the Script

JANUARY 9, 2018

Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place.

Media 95

Media B2B Groups Conference 95

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). That’s something PR practitioners should be able to grasp quite easily. Owned Media.

Google 113

Google Guidelines Web B2C 113

Prohibition

JANUARY 6, 2023

A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Better inform your audience.

Video 62

Video Strategy SEO Engineering 62

Buzzstream

DECEMBER 1, 2023

Link building for SaaS is actively or passively acquiring links to your website. Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness. That’s why many review sites like G2, Capterra, or Trust Radius exist. Here are some real-life examples from SaaS brands.

Examples 133

Examples Software Pitching Tools 133

Shift Communications

NOVEMBER 19, 2014

This blog post will disappear in 10 … 9 … 8 …. Brands are diving in and taking advantage of the different experience that Snapchat offers. Let’s take a look back at the Snapchat brand journey, shall we? “Why would we want to send something that disappears in 10 seconds?” Aka this was the jackpot for brands.

Brand 148

Brand Branding Sports B2B 148

Cision

JULY 21, 2015

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. So why do so few brands have an account? Q: Instagram has been rapidly growing, but brands have been slow to adopt it as a marketing tool.

Instagram 120

Instagram Brand Branding Social Media 120

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach. But… where to begin?

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source.

Survey 103

Survey Marketing B2B Content Marketing 103

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. According to Demand Gen Report , over half of B2B buyers rely on content to research their buying decisions.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. Never before has there been such an array of DIY tools to do that. TechCalendar.

Tools 125

Tools Analytics Software B2C 125

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity SEO Measurement 136

Prohibition

MAY 9, 2018

So then, why are B2B brands more hesitant when it comes to embracing the influencer? And, should more be done by PRs and marketeers to promote their use when planning B2B campaign activity? The answer is short and simple: Yes, yes we should. Do they have a blog – can you guest post?

B2B 48

B2B Marketing Strategy Corporate 48

Prohibition

MAY 9, 2018

So then, why are B2B brands more hesitant when it comes to embracing the influencer? And, should more be done by PRs and marketeers to promote their use when planning B2B campaign activity? The answer is short and simple: Yes, yes we should. Do they have a blog – can you guest post?

B2B 48

B2B Marketing Strategy Corporate 48

Sword and the Script

MARCH 5, 2019

For B2B organizations, it’s like combining bits of analyst relations , public relations and marketing rolled into one. In reviewing the study through lenses of B2B marketing and PR that I wear, I was left with these takeaways, that I offer for your consideration. Digital or social media teams: 28%. Communications: 16%.

Survey 60

Survey Trends Marketing B2B 60

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. This is why it is important to look at trends and look ahead to see what may come next for the PR industry. From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

OCTOBER 8, 2019

But he also notes that content marketing lets you have your cake and eat it too because it supports softer metrics that at the same time: Builds brand; Drives engagement; and. There are a few benefits I’d add to that: a) Media relations. In fact, you must publish content in order for it to be indexed and returned in response to search.

Content Marketing 79

Content Marketing Marketing Comparison Measurement 79

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more.

Social Media 90

Social Media Marketing Media Creativity 90

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. The 80/20 Rule: Why You Need to Spend More Time on Content Amplification. That’s why we felt it was critical to spotlight the power of video during one of our 2018 HUG meetings. Best of all: it’s a fresh, 365-day start. Best of luck in 2019! ??.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Cision

JULY 29, 2015

Podcasts are an ideal communication medium for brands hoping to build awareness and value. Q: Why is podcasting valuable for brands’ marketing strategies? A: More people are listening to podcasts than ever, and the podcast-listening audience is both affluent and socially savvy. Some people don’t read long blog posts.

Interviews 120

Interviews Comparison Video Exercises 120

Buzzstream

DECEMBER 1, 2023

Link building for SaaS is actively or passively acquiring links to your website. Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness. That’s why many review sites like G2 , Capterra , or Trust Radius exist. Here are some real-life examples from SaaS brands.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Link building for SaaS is actively or passively acquiring links to your website. Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness. That’s why many review sites like G2 , Capterra , or Trust Radius exist. Here are some real-life examples from SaaS brands.

Examples 62

Examples Software Pitching Tools 62

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? In fact, most B2B companies are guilty of subscribing to that school of thought. Curating content.

B2B 49

B2B Social Media Strategy Media 49