5W PR

MAY 15, 2023

They want to know the story behind the wine, the winery, and the winemaker. Wine brands should focus on telling the brand’s story and highlighting its unique qualities. Brands can use social media platforms like Instagram to showcase the brand story through photos, videos, and behind-the-scenes glimpses.

Consumer 88

Consumer Brand Branding Agriculture 88

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

5W PR

NOVEMBER 23, 2022

A solo show may be perfect for brands that want to get deep into topics that their clients want to hear about. An interview format is effective when listeners want to listen to other people’s stories. For instance, if a brand wants to create long form content, they have to be realistic with their timeline.

Marketing 88

Marketing SEO Interviews Creativity 88

5W PR

JUNE 23, 2022

When a company starts investing and engaging with the target audience using a long-term public relations campaign, it can generate a lot of positive results and a great return on investment. The best way to go about doing that is by utilizing the right strategies for a public relations campaign. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Cision

JULY 7, 2016

If your story isn’t clear and simple, your audience won’t pay attention. I did a few internships in Boston – both in journalism and in PR – and was much more strongly drawn to the business-focused side of public relations, especially the different styles of writing and working with journalists on behalf of clients.

Education 227

Education Writing Pitching Groups 227

NewsWhip

JULY 14, 2020

You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has? Paul: How does MHP approach deciding what data and insights to bring in, and does the firm have a “tech stack”? This interview has been edited for length and clarity. Darika: Definitely.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Konnect Agency

NOVEMBER 26, 2019

There are many things that are indicative of a strong public relations agency , but one of the telltale signs is the number of years they have kept their clients. Many companies sign a PR firm when they’re launching a product or creating new innovation within their current product line. Never losing momentum.

How To 80

How To Print Agency Social Media 80

5W PR

DECEMBER 18, 2019

If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. Always create press releases in the form of an authentic news story rather than writing it like an ad. Press Releases. Giveaways and Product Samples.

Strategy 133

Strategy Marketing Trade Shows Video 133

Victorious PR

OCTOBER 18, 2022

In today’s ever-growing cryptocurrency and blockchain landscape, public relations (PR) is vital for numerous reasons, but the one that stands out is to keep investors updated. A savvy PR professional will be able to pitch journalists in a way that the crypto community wants to read it. Thought-Leadership. Media Outreach.

Real Estate 52

Real Estate Community Social Media Leadership 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era. Does it tell a story about who you are? What do you want to be known for? A look at your audience and their expectations; what does your audience want? Every brand should have a story.

Brand 149

Brand Branding Healthcare B2C 149

Cision

SEPTEMBER 11, 2017

Investor Relations Officers (IROs) are in the unique position of deciding what constitutes market-moving news, how it should be distributed and whom should be targeted — even if the overall message is publicly available. IROs have to tell a compelling story and reach the right analysts to stand out and get noticed.

Banking 192

Banking Newspapers Study Company 192

Sword and the Script

JUNE 4, 2022

It was a nascent consulting firm I had joined just four months earlier as the second or third employee (I can’t remember which). My previous employer had sold a mid-sized PR firm, her husband had started this business, and recruited me to join. Which is why we want you to complete the survey. His answers follow below. >>>

Survey 78

Survey Public Affairs Government Community 78

The Resolution Blog

APRIL 9, 2019

After talking to Diageo’s James Alexander last time we wanted to get another perspective and who would be better to talk to than the founder of the framework? In the traditional PR world, you take the subscription of a publication and multiply it by two or five and that’s your number. All of it is so siloed.

Marketing 120

Marketing Analytics Measurement Data 120

5W PR

JANUARY 12, 2022

About a decade ago, practically the only way that makeup and beauty brands could get noticed by the public was by securing a spot inside a popular magazine, or by getting endorsed by a celebrity. But with the help of public relations, beauty brands can quickly grab the attention of their target audience and stand out from the crowd.

Pitching 60

Pitching Social Media Consumer Brand 60

Flack's Revenge

APRIL 24, 2018

The answer could be the subject of another post; but heck, while we’re at it, here are three ( From Madmen to PR’s Holy Grail ; PR 2009 – The Color of Brand ; and Fighting PR’s Public Relations Problem ). Since 2007 this blog has been dedicated to educating about PR. Good PR gets you noticed. It all depends on your goals.

Agency 159

Agency Strategy Crisis Management Pitching 159

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. But whatever your point of view on the merits of outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. Tell, don’t sell.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Wadds Inc.

JANUARY 16, 2023

and a wide ranging conversation about public relations practice. Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. Stephen: You’re very upbeat and optimistic about public relations practice.

Meeting 98

Meeting Ethics Storytelling Publicity 98

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Want your public relations to rule? And someone forgot to tell famed chef and restaurateur Gabrielle Hamilton that it was okay for women to be kind in business (she figured it out.). Start a PR agency search with an exhaustive list of possible firms. . Issue a detailed RFP to gain necessary insight on each firm.

Skype 136

Skype Conference Agency Product Launch 136

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Why don’t you tell us more about yourself and your career? Why don’t you tell us more about yourself and your career?

Ethics 71

Ethics Agency Journalism Corporate 71

Ethical Voices

JULY 25, 2022

Why don’t you tell our listeners more about yourself and your career? I never imagined I’d have a career in public relations. ” And they proceeded to tell me about the skills that one needs to be in PR. Many years later I started my own PR firm. Ethics and predatory lending. Eyes on me.”

Ethics 81

Ethics Training Real Estate Agency 81

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Cision

SEPTEMBER 16, 2015

It’s a shame what people believe about public relations simply because of myths that are perpetuated by others. It gives you the opportunity to provide more dimension to your story as well as a quote. Want to coach your executives to better interviews? Don’t be a fool; know that the following are nothing but hot air.

SEO 120

SEO Web Writing Tools 120

Sword and the Script

MAY 9, 2023

Even if you’ve asked the sales team what types of content they want and delivered it made-to-order, chances are they haven’t even looked at it. The report is unique because it’s based on two behavioral science experiments – not a survey – that the consulting firm conducted with Allego. Need help with B2B marketing or public relations?

B2B 81

B2B Storytelling Marketing Case Study 81

MaccaPR

AUGUST 10, 2020

It’s Chris Schermer, president and CEO of Minneapolis-based B2B marketing firm SCHERMER. Customers just want relevance in relation to where they are right now. Success stories that you’ve written for your company can be seen as not sharing the full story. What’s a B2B marketer to do? Your website.

B2B 71

B2B Interviews Crisis Trade Shows 71

The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I continued writing stories, but castles and princesses quickly became congressmen and protests. By Jaden Gill, Account Coordinator. The Beginning. The Middle.

Storytelling 36

Storytelling Community Industry Transportation 36

Shift Communications

DECEMBER 30, 2014

Want to see how to do this for your blog? If you want to flex your storytelling skills, think about how the content you’re creating on behalf of your brand can be told in a way even kids find entertaining. What we’re trying to say is no one wants to be read a press release. It’s all how you tell the story.

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. now want to know, “How can we go viral?”. now want to know, “How can we go viral?”. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78

Beyond PR

APRIL 24, 2018

That requires doing their homework on a story, to be sure, but it also means they need to be able to rely on trusted PR professionals that can provide accurate, newsworthy information. Tapping into what journalists need and want is the first step for your brand to provide value to them. 63 percent of U.S.

Media 75

Media Survey Pitching Journalism 75

Cision

JUNE 22, 2015

For example, term association may be technical or may be labor related, but because threats to a brand can come from anywhere, it’s important for a brand to be actively listening beyond just their brand name or product. Want to see Peter’s whole webinar? Use them to tell your larger brand story nationally.

Crisis 120

Crisis Crisis Communications Local Social Media 120

Rock the Status Quo

MAY 4, 2015

It’s not a practice exclusive to public relations specialists like it used to be. Why do I write about backlink pitches in a PR blog? Please let me know if this works for you or if you have any suggested topics you want me to cover?” All contents will be originally written by me.

SEO 100

SEO Pitching Small Business Agency 100

ReimaginePR

MARCH 17, 2015

I expected the response to be a resounding yes – as in my mind, scraping an email off of the web, adding it to an untargeted list and blindly blasting a release undermines a publicist’s primary objective: to build and maintain the integrity of relationships with the media and public. If I can hook it up, I will! ” Don’t do that.

Web 120

Web Fashion Social Media Blogging 120

PRSay

SEPTEMBER 26, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 91

Ethics Financial Agency LinkedIn 91

David PR Group

AUGUST 14, 2019

Lots of websites look alike, many folks are blogging about the same topics (except me), and each day it becomes harder and harder to showcase your business creatively. Today, I want to suggest beefing up your use of case studies in your marketing. Every business has something in its story that’s interesting. Get them early.

Case Study 56

Case Study Study Marketing Financial 56

The Resolution Blog

JANUARY 8, 2018

All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. The way people ask questions online is the key to finding out how your target audience think and what they want to view online. When do they want it?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

AUGUST 22, 2017

1) You’ve got a big job at big PR firm and yet you’re also working on an MBA. I have worked in a mix of PR firm and client-side roles, including a seven-month stint working at a copper and gold mine in Mongolia, so I am always looking for new challenges and opportunities to round out my career. What narrative should they be telling?

Internal 69

Internal International Interviews Trends 69

The Hoffman Agency

DECEMBER 5, 2022

The bustling world of public relations and communications is filled with people from all walks of life. This is part two of our exclusive blog series showcasing the diverse backgrounds of Hoffman Europe. Professionally, I intended to build my path within the artistic industry, driven by a desire to tell stories.

B2B 36

B2B Tourism Creativity Technology 36