ZudePR

JANUARY 21, 2016

But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I fondly remember sitting in a room with four PR consultant colleagues in 1997. ” PR has changed since then, and the Internet, powered by lightning fast broadband speeds, has been transformative.

Digg 104

Digg SEO System Reddit 104

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. This ratio has doubled in the last 10 years. PR pros say so themselves! No more than 10 words.

Media Relations 100

Media Relations Pitching Media Report 100

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. Fortunately, this kind of PR disaster is one your brand can easily avoid. Be inspired.

Social Media 73

Social Media Ethics Trends Viral 73

Communications Conversations

MARCH 2, 2018

In fact, I just blogged about 14 people I want to grab a cup of joe with in the year ahead. 2) PR Rock Star I feature on this blog. 6) Guest on the Talking Points Podcast blog. 2) PR Rock Star I feature on this blog. 6) Guest on the Talking Points Podcast blog. It’s part of my job.

Meeting 127

Meeting Media Training Training Pitching 127

Sword and the Script

SEPTEMBER 19, 2017

1) What are the top challenges facing law firm marketers today? The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. By this, I mean a frequently updated blog. SEO is snake oil.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Issues in practice 1. It’s a work in progress.

Government 103

Government Education Print Ethics 103

Sword and the Script

NOVEMBER 27, 2018

2) From your vantage point, what are the top challenges in marketing and how do you go about solving them? PR Prepared Her for a Role as a Martech CMO; Off Script No. MM: Here are some best practices: a) Ask, listen, follow up – It’s important to be proactive and ask for honest, candid feedback. 33: Bryan Young.

Interviews 63

Interviews Software Government Journalism 63

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. March 1 - 3, 2020 | San Diego, CA. April 15 - 17, 2020 | San Jose, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Finally, the header image was created using DALLE-2.

Interviews 98

Interviews Publicity Technology Social Media 98

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. Here’s why I believe the KBI is a good way to approach the evaluation and reporting of PR campaigns. The public relations measurement challenge.

Measurement 100

Measurement Advertising Advertising eBook 100

PR Conversations

APRIL 24, 2018

PRoust Questionnaire answers from José Manuel Velasco: What is your most striking characteristic as a PR practitioner? What is your principal fault as a PR practitioner? What is your favourite occupation in PR? Why do you work in PR? What is your idea of PR nirvana? Who would you describe as a PR hero or villain?

Journalism 79

Journalism Ethics Film Construction 79

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Top marketing challenges.

Survey 174

Survey Marketing B2B Study 174

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

DECEMBER 21, 2010

As the year went by, I found myself playing more and more with Amplify and now it’s become one of my top three social networks. You can set up your own blog. Just like Posterous, you can use Amplify as your primary blogging platform, as well as auto-post to your own blog. That’s really nice. Responsiveness.

Facebook 108

Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

DECEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.

Facebook 84

Facebook Twitter Social Media Blogging 84

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. My favourite seven. Five book recommendations.

Writing 114

Writing Social Media SEO Blogging 114

Critical Mention

AUGUST 29, 2019

At the same time, managing PR can be tricky, even for established brands. Here are our top 10 tips for how to take on a higher level of public relations. Create a PR Calendar. Yes, PR can involve many unexpected circumstances that are almost impossible to foresee. Helpful PR resources can be expensive.

Company 81

Company Brand Branding B2C 81

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Communications Conversations

AUGUST 4, 2017

If you’re reading this blog, chances are you work in the PR or digital marketing industries. And if you’re responsible for content development, you’re always looking for best practices, ways you can craft your content different to deliver on results. Best practice research! ” YES!

How To 79

How To B2B LinkedIn Writing 79

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

NOVEMBER 20, 2018

The good news is: at its best, your newsroom can serve as a content hub for your video, social media content, e-books, blog posts, recent media coverage, images of your CEO and logos – the kind of content that helps boost your company’s ranking in search and makes it more likely that media coverage will be accurate.

Mobile 91

Mobile Corporate Survey Web 91

Solo PR Pro

AUGUST 19, 2014

Welcome to the next installment of Solo PR Pro’s Tool School series ! Most of the tools listed here are free, though some are paid and a couple (noted with an asterisk*) are affiliate links that earn Solo PR Pro a commission, which help support the operations of Solo PR Pro if you purchase through them (my techie guru thanks you!

Tools 78

Tools eBook Print System 78

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. So I jotted down a list of PR/digital/SEO/content marketing influencers. The best, worldwide. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

JULY 5, 2017

In this guest post, Anastasiya Shyrina, provides her perspective on the practicalities of PR management in Ukraine. Ironically, PR as a sphere has certain reputational problems itself. Ironically, PR as a sphere has certain reputational problems itself. In this case, PR manager plans and runs advertising campaigns.

Infographics 63

Infographics Corporate Policies Reputation 63

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer.

How To 60

How To Software System Employee 60

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers: 1) Gary Vaynerchuk. 10) Amy Porterfield. The #AskGaryVeeShow.

Social Media 120

Social Media Marketing Pinterest Media 120

5W PR

JANUARY 21, 2020

Marijana Gucunski’s Exchange Blog: My Time in London. One of the experiences that got me in the holiday spirit in the best of ways was breakfast at the Quince Tree Café. All the holiday enjoyment made me reflect on how seeing London during the holidays is one of the best ways to really experience this dynamic city.

Travel 88

Travel Groups Real Estate Newspapers 88

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

Beyond PR

AUGUST 4, 2016

It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices.

Social Media 40

Social Media Pinterest Media Marketing 40