Ronn Torossian

NOVEMBER 12, 2018

Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online brand. In terms of PR and branding, we have benefited greatly from the wide reach […].

Publicity 199

Publicity Blogging Industry Brand 199

Remote PR Jobs

DECEMBER 12, 2022

public relations. As we PR professionals know, there are a handful of things that need to be in order with a client’s business before the business is actually ready for PR. Otherwise, how will you know where to start? Need a Remote Public Relations Professional? public relations.

Privacy 264

Privacy Meeting Strategy Social Media 264

The Proactive Report

NOVEMBER 3, 2022

Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online.

Digital PR 246

Digital PR Reputation Employee Energy 246

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This can include news articles, blogs, and videos. With Google Alerts, you can set up alerts for relevant keywords and phrases related to your industry. However, it does not track social media posts.

Google 78

Google Publicity Customer Service Web 78

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

Everyone’s talking about ChatGPT, including most of us who work in public relations. In simple terms, it’s a language-processing tool powered by artificial intelligence. I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content.

Tools 353

Tools Trends Creativity B2B 353

Wadds Inc.

AUGUST 24, 2023

Problem statement "We know what we are, but know not what we may be." Hamlet, Act 4, Scene 5, William Shakespeare What factors prevent public relations from being recognised and utilised as a strategic management function, and how can these barriers be overcome? I've described it as a public laboratory.

Publicity 98

Publicity Conference Study Travel 98

Wadds Inc.

OCTOBER 12, 2023

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications. View AI in public relations and management on Beautiful.ai

Publicity 105

Publicity Tools Exercises Ethics 105

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

Small Business 158

Small Business Publicity Social Media Web 158

Solo PR Pro

FEBRUARY 20, 2024

In an ever-evolving industry like public relations, change is not just a constant; it's a necessity. Whether due to shifts in the market, personal aspirations, or lifestyle changes, knowing when and how to transition back to flying solo is a decision that calls for introspection and strategy. The fundamental takeaway?

Agency 96

Agency Exercises Strategy Internal 96

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. What is an editorial calendar?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

The Hoyt Organization

APRIL 23, 2024

7 Steps For Executive A Successful Nonprofit PR Strategy If the public doesn’t know about your nonprofit, it’s tough to get support and donations. That’s why you need a PR strategy that utilizes earned, owned, and paid media to get your message to the public.

Strategy 75

Strategy Nonprofit Social Media Leadership 75

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

MARCH 8, 2024

Let the customers know that the brand is in this together with them. Long-term vision Communicate the brand’s long-term vision and how it plans to navigate economic challenges. The post How to Build Consumer Relationships that Span Economic Uncertainties appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 78

Consumer How To Customer Service Policies 78

Sword and the Script

OCTOBER 24, 2023

Things like adding a media section to your website, liking and commenting on reporters’ posts and posting on social media or your blog will boost your visibility, provide social proof and help the media find you. And know where reporters post their story needs and watch for those opportunities. why weren’t we included?”

Pitching 127

Pitching Newspapers Report Local 127

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. In the simplest terms, earned media amplification is the delivery of content produced by a third party to an audience of your choice. Another variant of that excuse goes something like “We don’t have any articles in top publications worthy of promotion.”

Marketing 195

Marketing How To Measurement Advertising 195

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

PR for Anyone

AUGUST 25, 2022

Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. Anyone can get publicity!

Pitching 130

Pitching Media Insurance Insurance 130

Shift Communications

JUNE 28, 2022

But an organization cannot always participate in the public conversation in the same way an individual would. How does it relate to the business, employees, clients, or community? Does the best path to action start in the public conversation? Understand : Do you know the facts and deeply understand the issue?

Employee 124

Employee Local Community Policies 124

Bianchi Biz Blog

SEPTEMBER 7, 2023

With fewer reporters than ever covering the supplier beat, those that are left are being asked to do more in terms of covering broader beats, filing more frequent stories across traditional and digital platforms, doing social media promotion, and creating blog posts, videos, webinars and other content.

Automotive 73

Automotive Media Mobile B2B 73

5W PR

JUNE 23, 2022

When a company starts investing and engaging with the target audience using a long-term public relations campaign, it can generate a lot of positive results and a great return on investment. They can start by using simpler terms to communicate their efforts and solutions and how they can be beneficial to the target audience.

Publicity 88

Publicity Reputation Technology Industry 88

ImPRessions - Crenshaw Communications

MARCH 8, 2023

In public relations , the goal is often to generate news that tells a positive story about a business or brand. Rip off the band-aid Many large public companies are required to disclose workforce reduction plans at least 60 days in advance of actual layoffs. But sometimes, good companies have to share bad news.

Employee 182

Employee Viral Twitter Corporate 182

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

What differentiates a powerful public relations program from one that’s just okay? Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. The key is usually a winning strategy. Test it with research.

Strategy 265

Strategy How To Resources Employee 265

5W PR

JANUARY 26, 2024

Engage with their content, participate in discussions, and demonstrate a commitment to fostering a long-term relationship beyond individual campaigns. Influencers know their audience best, and giving them creative control results in content that resonates more effectively.

Social Media 78

Social Media Media Storytelling Creativity 78

5W PR

NOVEMBER 19, 2022

Certain things should also be kept in mind while choosing an influencer, for instance the short-term and the long-term goals. When influencers know how to take good photos, they know what their followers want to see. For hotels, an influencer who can take great photos will be a great choice. Drive engagement.

Hotels 88

Hotels Marketing Travel Creativity 88

5W PR

NOVEMBER 9, 2022

Thought must be given to what the audience already knows and what they would like to know. A limited edition aims to create a short-term buzz but the foundation lies in the long-term desirability of a brand. A limited edition is about connecting with customers in a new way.

Strategy 88

Strategy Marketing Brand Branding 88

Victorious PR

FEBRUARY 14, 2023

Utilizing public relations (PR) has many benefits that go far beyond any exact moment. Even for a short period, while working with PR professionals, their work provides long-term, positive and lasting effects and ultimately helps you reach your goals. As well as the timing of every strategic decision to be made.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

Utilizing public relations (PR) has many benefits that go far beyond any exact moment. Even for a short period, while working with PR professionals, their work provides long-term, positive and lasting effects and ultimately helps you reach your goals. As well as the timing of every strategic decision to be made.

Brand 52

Brand Branding Reputation Employee 52

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else.

Technology 122

Technology Publicity Software Print 122

Victorious PR

FEBRUARY 14, 2023

Utilizing public relations (PR) has many benefits that go far beyond any exact moment. Even for a short period, while working with PR professionals, their work provides long-term, positive and lasting effects and ultimately helps you reach your goals. As well as the timing of every strategic decision to be made.

Brand 52

Brand Branding Reputation Employee 52

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Did you know? This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Check out our services.].

Technology 167

Technology Publicity Software Pitching 167

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. They’re also reading online publications, blogs and curating stories through news apps. Can you imagine?

Social Media 177

Social Media Media Interviews Instagram 177

5W PR

JANUARY 23, 2023

Out of all the social media platforms available to companies these days, the unique functionality and culture on TikTok has made the platform one of the most challenging social media channels in terms of content creation for many businesses.

Marketing 88

Marketing Advertising Advertising Viral 88

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. It’s a long-term proposition that sets them up for market leadership. Winning DEI and best places to work awards like Inc.,

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

5W PR

FEBRUARY 24, 2022

In the future, it’s going to be difficult to distinguish content that’s created by people from content that’s generated by artificial intelligence, especially in terms of writing quality and language usage. Companies that are using content marketing strategies should know how to create, as well as promote their content.

Content Marketing 88

Content Marketing Marketing Tools Writing 88

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. Focus on relationships.

B2B 232

B2B Agency Energy Media Relations 232