Onclusive

AUGUST 22, 2017

This “PR scope creep” is partly due to ambition (hopefully) and partly due to the fact that the digital world in which we work is ever-expanding in nature — there’s always something new to learn and experiment with, especially in PR. If you oversee a team of PR strategists, simply give them a hug. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Deirdre Breakenridge

SEPTEMBER 5, 2014

Vacation is over and our students, educators and pros are either back in the classroom or busy at work. We’re kicking off our special #PRToolkit (follow this hashtag) chat session to help students and professionals maximize their PR, marketing and social media initiatives in the fall and into 2015. Is PR Right for me?”

Twitter 324

Twitter Community Ethics Resources 324

Sword and the Script

JULY 27, 2021

Need help with marketing or PR? We’re more than a proactive partner, we’re an extension of your marketing and PR team. In prior year surveys, we’ve asked PR pros why media relations has gotten harder. Growth in PR – though I believe this is more nuanced. PR is competing with inbox fatigue. Try our services.

Media Relations 172

Media Relations Media Pitching Survey 172

Presspage

MARCH 13, 2018

Andrew Brown, director of media relations and online content for Kalamazoo College , warns PR pros not to panic. Start with your own assets Facebook is a crucial part of PR and marketing efforts, but that doesn’t mean PR pros should post content only there or on other platforms.

Facebook 113

Facebook Social Media Analytics Blogging 113

PRSay

SEPTEMBER 17, 2019

I’m talking about the Popeyes Chicken Sandwich , an unexpected PR master class. Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. PR pros can take note: it’s best to launch with a plan in place, not wing it as you go.

Product Launch 136

Product Launch Storytelling Social Media Video 136

PRSay

APRIL 5, 2023

What will the PR profession look like between now and the year 2026? Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Within the PR space, both perspectives are in play.

Survey 86

Survey Measurement Employee Retail 86

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. And many are looking for what used to be called a shortcut – a hack for PR success. Well, if you do a Google search for “hacks for PR success”, you’ll get 56,700,000 results.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Sword and the Script

JANUARY 31, 2023

My last PR tech sum went up in early November – and there’s a lot that happened between then and now. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too. PR Tech Briefing]. Here’s this month’s summary of the news from the vendor community this month. What does it do?

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. I do a lot of interviews with pros in the EV industry. What advice do you have for PR people that want to pitch you?

Meeting 81

Meeting Media Travel Interviews 81

PRSay

JUNE 20, 2019

Be a PR team for your content. This might mean revamping old blog posts or looking up relevant keywords that can bolster your SEO footprint. Summer sure brings up pool parties and music videos, but it should also remind communications pros about the importance of visual content. An easy way to do this? Ramp up the visuals.

SEO 146

SEO Content Marketing Video Strategy 146

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May.

Blogging 78

Blogging Agency Community Local 78

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. and taking the time to talk about the new new rules of marketing and PR on Growing Social Now.

Marketing 118

Marketing Social Media Trends Instagram 118

PRSay

JULY 14, 2020

Here are some of the ways transparency plays a major role, whether you’re a PR or marketing organization, a major conglomerate or a community business: Transparency within your team. For every business and every leader, the answers to those questions are different. But for my team at MediaSource , transparency has been the best policy.

System 157

System Community Social Media Employee 157

Shift Communications

DECEMBER 29, 2014

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Let’s take a look: 1. SHIFT was named the 10th-fastest growing PR agency in the nation this year. Oh, and he also writes one heck of a blog.

Analytics 102

Analytics Google Social Media Agency 102

Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). So this week, the roundup features seven posts from around the web that focus on blogging.

Blogging 76

Blogging SEO Community Resources 76

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Seth’s Blog. TopRank Marketing Blog. “It’s HubSpot Blog. SEOBook Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Solo PR Pro

FEBRUARY 2, 2021

Professional development is a large piece of your success as a solo PR pro. If you’re a whiz in your day-to-day and clients sing your praises, it might be time to supercharge your PR experience and position yourself as a credentialed leader in the field. Here’s what these experts shared about the APR and how to begin.

Study 96

Study Ethics Education Groups 96

Waxing UnLyrical

MAY 1, 2020

” Take, for example, this one, which I received from one of the live music venues I have been known to frequent: At any other time, the prompt to “reflect on the importance of music” in my life would have made me at least smile. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Crisis 82

Crisis Community Ethics Groups 82

Solo PR Pro

MARCH 2, 2021

Last month, Josh Greene , author of “Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed,” shared his insights on the ins and outs of Wikipedia in a webinar moderated by Solo PR Pro President, Karen Swim. Using PR best practices to navigate Wikipedia.

Wikipedia 97

Wikipedia Resources Pitching Media Relations 97

Waxing UnLyrical

JANUARY 28, 2017

I try really hard not to get political in my blog posts, emails, and other public facing/professional communications. Just look at what we Social PR pros do. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. First, I don’t work in politics, so it’s not my bailiwick.

Training 85

Training Banking Community LinkedIn 85

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Take from it what works and leave behind what doesn’t work! Beginner's Guide to Blogging Series: Part 1: Blog Core Values.

Blogging 60

Blogging Enterprise System Media 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 187

Marketing Content Marketing Data Social Media 187

OnePitch

MAY 12, 2022

On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar. I am a senior vice president for Broadcast Strategy at Bospar, the award-winning tech PR firm that’s “ Politely Pushy ” to speed our clients ahead. Should PRos only be pitching individual journalists?

Strategy 52

Strategy Interviews Pitching Energy 52

Waxing UnLyrical

JULY 8, 2013

Content is the “meat and potatoes” of everything from websites to newsletters to blog posts; without content you literally have nothing. The Long and the Short of It: What PR Can Learn From Good Short Stories. Inside PR 3.35: Take Original Photos for Your Owned Content. How To Get Leads With Content Marketing.

Content Marketing 82

Content Marketing Resources LinkedIn Google 82

Sword and the Script

AUGUST 22, 2017

You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either. The answers are candid and address timely issues currently tracing the business of PR , including diversity, politics in the workplace and what an MBA means for a PR professional. Meet James S. That’s a heavy load.

Internal 69

Internal International Interviews Trends 69

Waxing UnLyrical

JANUARY 4, 2016

Maybe you’re even planning to get started with blogging? On January 10th, this blog turns seven. Getting started on blogging can be daunting, but IMHO is worth it. I’ve heard from quite a few of you who want to make blogging a priority this year. 7 Strategies To Help Build The Perfect Blog For Your Business.

Blogging 40

Blogging Writing Google SEO 40

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 116

Case Study Software Data Web 116

Shift Communications

NOVEMBER 24, 2015

Fortunately for all, the event went off without incident and from a PR perspective I was pleased with how the sports entertainment machine handled the situation from a communication standpoint. Instead, I’ll take you on the journey my brain went down while enjoying the event this weekend as a fan. PR is not much different.

Sports 60

Sports Pitching Agency Conference 60

Shift Communications

NOVEMBER 24, 2015

Fortunately for all, the event went off without incident and from a PR perspective I was pleased with how the sports entertainment machine handled the situation from a communication standpoint. Instead, I’ll take you on the journey my brain went down while enjoying the event this weekend as a fan. PR is not much different.

Sports 60

Sports Pitching Agency Conference 60

Shift Communications

FEBRUARY 5, 2016

Looking Ahead: What It Means for Marketers and PR Pros. Standard display advertising continues to take a backseat priority at LinkedIn. Vice President, Marketing Technology. With its mobile app relaunch in Q4, LinkedIn sought to repair its lackluster mobile presence. What should marketers and communicators do now?

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. Here’s some of what was talked about: On how to overcome PR tech fears: A3b. PR Pros just need to listen and look both ways. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Solo PR Pro

JANUARY 15, 2019

Whether you're forging ahead on your own, have a little help, or have assembled a team, we can all benefit from taking the time to assess and realign how we manage our time. We all know that when you’re constantly moving between tasks, it takes 15-20 minutes to refocus. Why does time management matter? Timeline Larger Projects.

Energy 69

Energy Groups Fashion Writing 69

Mindful Marketing

JANUARY 31, 2017

This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. It may be irreversible. The reason?

Journalism 50

Journalism Report Enterprise Interviews 50

Solo PR Pro

JANUARY 12, 2016

Long-time Solo PR Pro Premium member and frequent collaborator Karen Swim, who has worked alongside founder Kellye Crane since the blog was launched in 2008, has taken ownership of the company. What change can Solo PR PRO Premium members and our wider community expect to see as a result of this transition?

Resources 40

Resources Community Enterprise Banking 40

Communications Conversations

OCTOBER 18, 2016

You know, the people holding the PR world together! (OK, Also: She’s a previous PRSA president. She’s a former PRSA board member and has run a thriving solo PR business now for 14 years. I got to know Nathan a bit better during my time on the MIMA board (when he was serving as president). Another #client.

Agency 60

Agency Groups Public Affairs B2B 60

PR Breakfast Club

JULY 31, 2014

A good database is only a starting point; the best PR pros take the time to check search engines and blog directories such as AllTop to further refine and research their media contacts, ensuring each contact meets their need. Just because someone covers health doesn’t necessarily mean they cover medical devices.

Pitching 47

Pitching Construction LinkedIn Engineering 47