OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Read below for the entire interview with Megan: . This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

Sword and the Script

JANUARY 31, 2023

My last PR tech sum went up in early November – and there’s a lot that happened between then and now. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too. Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022.

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

OCTOBER 4, 2020

I’m backing Pete Holt for CIPR President in 2022. Our decision-making bodies could look more like our members, our wider profession and the society we operate in. In our strategic direction, in our whole raison d’etre, in our operating culture, and our governance. What’s the plan?

Meeting 78

Meeting Government Energy Employee 78

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. I’m showcasing someone who no longer works in the PR industry…because she retired! If you’ve worked in the Twin Cities PR industry for any length of time, you’ve probably heard Holly’s name come up. There couldn’t be a better testament.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

NOVEMBER 5, 2018

Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. We created Media Snippets to help companies tap into this potential. Anyone on my team will tell you how much I love video. Now is the time. Enhancing press releases with video.

Video 117

Video Communications Strategy Product Launch 117

Communications Conversations

DECEMBER 8, 2022

I love the premise of this event–give successful women business leaders in our industry the floor to talk about how they did it and (again, guessing here) how it was more messy than you think. Most of the folks I know come from the PR, comms or social media worlds. What makes LeeAnn’s journey so interesting?

Marketing 60

Marketing Leadership Creativity Internal 60

OnePitch

MAY 12, 2022

On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar. After earning a computer science degree at MIT, he worked as a hedge fund trader for several years. He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be b) More pay-to-play opportunities to participate in national media relations opportunities. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 189

Marketing Content Marketing Data Social Media 189

Beyond PR

OCTOBER 20, 2016

Fall is also a time of celebration for communicators as our industry gathers for the biggest event of the year – the PRSA International Conference. Fall is also a time of celebration for communicators as our industry gathers for the biggest event of the year – the PRSA International Conference. Pumpkins are popping up in front yards.

Conference 40

Conference Internal International Sports 40

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. It began with our team’s curiosity.

Case Study 42

Case Study Storytelling Study Engineering 42

Stuart Bruce

JUNE 24, 2015

Witness the outrage when CIPR (Chartered Institute of Public Relations) president Sarah Pinch explained how PR has already “got our s**t together” (there was a lot of swearing that day and Sarah’s was relatively mild). I came away from the second day excited and brimming with confidence and ideas.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Communications Conversations

OCTOBER 18, 2016

You know, the people holding the PR world together! (OK, They’re in their prime earning years. Also: She’s a previous PRSA president. The Business Journal has its long-time 40 Under 40 “competition.” ” Adfed2 has its 32 Under 32. And now, Pollen has its 50 Over 50. Figures, too. Another #client.

Agency 60

Agency Groups Public Affairs B2B 60

Flatiron Communications

JULY 5, 2022

I was pleased to be back in Toronto, where I committed to presiding over two on-stage sessions. The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” Of course, this media-obsessed PR person took note of the scores of top tier journalists moderating, reporting, and/or speaking on stage.

Conference 36

Conference Journalism Web Comparison 36

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? Make sure to get a mix of tech mastheads, bloggers and (hopefully) business/broadcast media. Blog series? Social calendar for the next 30 days? Social calendar for the next 30 days? Media amplification.

B2B 60

B2B Analytics Google B2C 60

Shift Communications

AUGUST 10, 2015

In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Today, we’ll examine the traditional PR environment. For example, social media marketers struggle to keep up with changes to the Facebook algorithm. Think about the travel industry.

Strategy 60

Strategy How To Transportation SEO 60

Sword and the Script

DECEMBER 3, 2016

For example, if you ask 10 different people to define marketing or PR, there’s a good chance you’ll get 10 different answers. Definitions of PR often count words like credibility, reputation and third-party validation. Don’t miss these useful posts: Brands Be the Content Customers Want…Not Next to It [UML].

Marketing 60

Marketing B2B Content Marketing Training 60

PR Conversations

APRIL 24, 2018

PRoust Questionnaire answers from José Manuel Velasco: What is your most striking characteristic as a PR practitioner? What is your principal fault as a PR practitioner? What is your favourite occupation in PR? What is your favourite occupation in PR? Why do you work in PR? What is your idea of PR nirvana?

Journalism 79

Journalism Ethics Film Construction 79

Beyond PR

AUGUST 2, 2016

Even worse, they may remember being misled the next time you attempt to engage with them. Even worse, they may remember being misled the next time you attempt to engage with them. The news industry is incredibly competitive, and media outlets are rushing to publish market-moving news before anyone else. Not necessarily.

How To 40

How To Brand Branding Guidelines 40

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it.

Software 93

Software Banking Technology Data 93

Journalistics

NOVEMBER 20, 2014

She dropped me a line to let me know she was happy to see I was blogging again because she thinks my posts are relevant for her students. I recently heard from an old friend (a former CMO) who is now a lecturer at a university up in British Columbia. I believe they had to take a quiz about one of my recent posts.

Journalism 52

Journalism Sports Writing Meeting 52

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. Finally, if you’d like to be invited to make a prediction next year – here’s where to sign up. And now on with the marketing and PR predictions for 2020. Cori Pearce | ChurnZero.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Do you remember the first time you reported PR results to a C-suite executive? Follow these three steps next time it’s on you to communicate value to decision makers, and you just may find yourself in a very sweet place. Owned (company blogs). Measurement.

Communications 150

Communications How To Analytics Public Affairs 150

Shift Communications

JANUARY 16, 2018

Do we just dig our credit cards out and pay Mr. Zuckerberg whatever he wants? What are our alternatives? In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. Social media.

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Facebook Video Brand Branding 116

PR Conversations

JULY 20, 2015

” Although Fringe Festivals came from a history of being outsiders or unwanted guests, we have put ourselves right in the middle of our communities. ” Artists, volunteers, audiences and organizers—we are committed to this new definition of Fringe… David Jordan, president, Vancouver Fringe ( The Toronto Fringe 2015 program).

Community 40

Community Print Twitter Creativity 40

Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. When prospects reached out to us in the past we would generally be asked about securing earned media to drive awareness and generate leads. How can we improve our search rankings?

Analysis 95

Analysis Infographics Internal International 95

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. This is why it is important to look at trends and look ahead to see what may come next for the PR industry. This is why it is important to look at trends and look ahead to see what may come next for the PR industry. Photo courtesy of Unsplash. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. Do you struggle to get stuff done?

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. The company has aggregated a stellar roster of contributors to produce a number of sessions on earned media.

Marketing 63

Marketing Pitching Corporate Tools 63

Waxing UnLyrical

NOVEMBER 9, 2016

[Ed: we’d originally paused our publishing schedule as we had no idea how today was going to turn out. Each year we latch on to something we think is new, unique, innovative, or otherwise intriguing to our fellow practitioners and then we don’t let go until the next buzzword surfaces. Guest Post by Todd Murphy.

Storytelling 87

Storytelling Measurement Ethics Web 87

Shift Communications

JUNE 10, 2016

Our values not only guide who we are, but the work we do. Contact us , get started, and next year you might be on stage with us! Executive Vice President. Are you a great company that isn’t currently being represented by SHIFT? Catherine Allen.

Travel 0

Travel Healthcare B2B Resources 0

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. You own a business and want to increase sales. You’re thinking of completely overhauling how you market your company. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

Shift Communications

AUGUST 3, 2016

PR planning. So many in fact that we often overthink our plan of attack to overcome them. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. Perhaps one of most dreaded but also most essential parts of the communications game.

B2B 60

B2B Interviews Strategy Product Launch 60

Sword and the Script

FEBRUARY 3, 2018

A library is an evergreen source of information that can earn traffic for months or years. We all develop a certain way of doing things, and we convince ourselves this is the only way to do it, even when circumstances change. As the conversations around the marketing table often begin with, “At my last company we…”.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

MaccaPR

JANUARY 19, 2015

Our public relations industry is expected to grow in the low double digits over the next decade, according to U.S. However, breaking into an agency or in-house PR department directly from college is more difficult than ever. Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters.

How To 48

How To Agency Writing Interviews 48

Cision

DECEMBER 26, 2017

By maintaining a consistent poker face/brand identity across all messaging and creative, you can build an image that serves as your first interaction with viewers of earned media and public relations. This allows you to optimize PR efforts and earned media to produce better leads. The Five Types of Players.

Brand 273

Brand Branding Consumer Social Media 273

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer.

How To 60

How To Software System Employee 60

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148