Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 258

Strategy Trade Shows Case Study Course 258

PR 20/20

OCTOBER 23, 2018

This blog post lists over 40 marketing AI techs you can try. Take it from the experts: according to the report, 77% of the most successful B2B content marketers use personas. Meanwhile, of the least successful content marketers, only 36% are utilizing personas. Simple, actionable next step: Draft a pillar page.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Shift Communications

DECEMBER 9, 2021

Just like a business narrative (which it will likely be aligned to), it should include an overarching story, brand pillars, key messages and proof points. Many executives base their success on their follower growth and total engagements. Once this is identified, it’s time to build the executive narrative. Establish executive “brand”.

Social Media 113

Social Media Communications Media Leadership 113

Barokas

SEPTEMBER 12, 2019

Who knew that last night’s take out containers could inspire a blog post? . Still, teams are under pressure to produce new long and short form content at rapid fire to support PR, branding, lead generation, thought leadership, sales support and market domination. That successful webinar? A sustainable strategy is essential. .

Strategy 84

Strategy Case Study Energy Banking 84

Bianchi Biz Blog

NOVEMBER 9, 2020

Not in today’s PESO PR model. PR pros around the globe are witnessing massive changes in the field. In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. In fact, some PR agencies are amplifying the “media relations is dead” message for another reason.

Media Relations 101

Media Relations Automotive Media Newspapers 101

ReimaginePR

APRIL 4, 2015

So we walked down the steps, past the stone pillars, lovingly built by a stone Mason 100 years ago, maybe even the father of my stepfather because that’s what he did. “Please spare the pillars,” I thought. Blog fire good people insurance' “You?” ” “I can too,” I said.

Insurance 120

Insurance Insurance Real Estate Hotels 120

Contently - Strategy

SEPTEMBER 10, 2020

To start, he comes from an ad operations and customer success background. When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. In the early days, it was just blog posts and whitepapers.

Brand 71

Brand Branding Marketing Facebook 71

Beyond PR

AUGUST 22, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 74

Strategy Trade Shows Case Study Course 74

PR 20/20

SEPTEMBER 14, 2018

Last week, a few members of the PR 20/20 team headed to Boston for the annual INBOUND conference. Beth shared her three pillars, summarized below. Together, we’ve piloted successful inbound campaigns, and we’ve championed that success throughout the entire organization to build buy-in and help others adopt similar strategies.

Enterprise 46

Enterprise Agency Creativity Print 46

Onclusive

MARCH 24, 2022

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! PR planning must begin with knowing your audience, and data has become a critical strategic pillar for winning. Establish your PR measurement framework. Get the right data & measurement tools.

Measurement 396

Measurement Data Hotels Viral 396

Waxing UnLyrical

APRIL 15, 2016

blog posts, maybe even building to a blog community). ” I saved the email for two reasons: I figured it was great for teaching (like this blog post!); and it was an incredible success. We had no clue how successful it would be, but that’s a whole other story. Are you already using all of these pillars?

Marketing 40

Marketing Guidelines Banking Social Media 40

Doctor Spin

DECEMBER 15, 2023

The intranet is the unsung hero amongst PR channels. In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. In other words: The intranet is the organisation’s central nervous system.

System 52

System Employee Meeting Internal 52

Buzzstream

OCTOBER 30, 2018

We theorized that if we took the Vanity Grid concept and fleshed it out into large, pillar page-type reports on 25 American tech hubs and 10 countries, created quality content and an appealing design template, and used our customer review data, we could create a successful campaign that would crush new backlinks. And it worked.

Software 56

Software Report Data Strategy 56

ImPRessions - Crenshaw Communications

MAY 31, 2018

What separates the good from the truly great when it comes to the success of a public relations program? 5 keys to PR success. PR plays the long game. Great PR rarely exists in a vacuum. The PR quarterback has to see the whole field while keeping his head on a swivel. PR pros know business.

Creativity 136

Creativity Reputation Advertising Advertising 136

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Presspage

OCTOBER 24, 2023

In the past, PR’s impact on the bottom line was treated as ambiguous at best. PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation.

Analytics 78

Analytics Digital PR Storytelling Local 78

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For those in the public relations industry, success starts with visibility. This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. A successful outcome? Harness the power of guest blogging. Think in terms of evergreen content.

Blogging 136

Blogging Writing Engineering Analytics 136

NewsWhip

MAY 26, 2020

Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. Your organization has been operating at light speed in this function, what is the secret to your success? Success metrics can be a sensitive topic in times of crisis. And how does data shape these?

Groups 78

Groups Crisis Management Crisis Public Affairs 78

Cision

MARCH 1, 2016

For more of his wisdom, read Michael’s free report on the “4 Pillars of a Media Relations Master,” available for download here. What are your thoughts on pitching from an in-house email address vs. having your PR agency conduct the pitch if it’s a new media target? I’m a PR Director for a non-profit.

Pitching 120

Pitching Twitter Report Analytics 120

Shift Communications

JANUARY 2, 2019

Together we determine what success will look like, what problem we are solving and what will be the potential outcomes. For instance, if a key messaging pillar focused on an organization being a best place to work but the company has done nothing to bolster the pillar, the narrative should be re-examined. Annie Perkins.

Analysis 95

Analysis Infographics Internal International 95

Presspage

AUGUST 12, 2022

With the customers whose favorite company isn’t as personal as it used to be – but especially with the people we work with: PR and comms professionals. That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

With the customers whose favorite company isn’t as personal as it used to be – but especially with the people we work with: PR and comms professionals. That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Buzzstream

SEPTEMBER 30, 2021

We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team. It’s fair to say that we aren’t going to solve world issues with digital PR campaigns alone. Do we think Google wants to reward this long-term? The Solution.

Digital PR 71

Digital PR How To Reddit Engineering 71

PR 20/20

SEPTEMBER 11, 2018

Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio. All too often, we hear that our audiences don’t have time to read the blog posts, ebooks or emails we create. The most successful marketing teams break down silos and foster collaboration.

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

Buzzstream

JUNE 20, 2018

For the purposes of this blog post I examined the incoming links to the 6 top sites. Not just baiting them with a PR mention. Blog posts like 5 Ways Our Customers Are Transforming Their Industry with XYZ gives them a genuine, interesting brand mention that will likely lead to links and shares. You’re telling their story.

Case Study 70

Case Study Retail Examples Community 70