The Hoffman Agency

NOVEMBER 23, 2021

I hate to say it, but until you’re working in the field and being at the forefront of it all, there’s really nothing quite like it. It was challenging, stressful and intimidating, but after doing it I felt like end-of-month reports were a piece of cake. As they say, you must start somewhere.

Internal 36

Internal International Meeting Writing 36

Mindful Marketing

DECEMBER 19, 2021

Various news media have reported the troubling trend in which thieves see sought-after vehicles in public places like mall parking lots, attach an AirTag to the car in an inconspicuous spot, and track the vehicle to a more private place, like the owner’s driveway, where it can be stolen more easily.

Travel 86

Travel Privacy Measurement Course 86

Communications Conversations

OCTOBER 15, 2019

PR pros say so themselves! A majority (68%) of PR professionals say media relations is getting harder or much harder. After all, talking to a journalist on the phone is a much better way to build repoire than via email, text or social media. This is up 17% from last year where 51% said media relations was getting harder.

Media Relations 100

Media Relations Pitching Media Report 100

ImPRessions - Crenshaw Communications

MARCH 7, 2017

When it happens, it’s because we want to know the rest of the story. Or, at the very least, are funny like this video from career blog Snagajob. But there are plenty of people writing, blogging and podcasting about how to learn. Yes, they do.! Most “marketing geniuses” are strong storytellers. Connect emotionally.

Storytelling 149

Storytelling Data Insurance Insurance 149

Communications Conversations

MARCH 12, 2018

Edison Research released a report last week claiming Facebook usage was down–for the first time ever–from 67% to 62%. According to a recent BuzzSumo report , social sharing has been cut in half since 2015. According to a recent BuzzSumo report , social sharing has been cut in half since 2015. It could happen, people.

Facebook 68

Facebook Instagram LinkedIn Energy 68

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? There’s a great quote from Mathew Sweezey from Salesforce, where he says that “Today there’s no unconsidered decision,” and it’s true because you have so much information at your fingertips. MARCH 26, 2021. Watch webinar. Read transcript.

Advertising 131

Advertising Advertising Data Reputation 131

Mindful Marketing

JULY 17, 2021

For Jeff Bezos, Richard Branson, and Elon Musk, the answer is, of course, “yes.” and will probably increase after its successful maiden voyage. The same will likely happen with space travel. ” Subscribe to Mindful Matters blog. So, is consumer space travel worth its astronomical price?

Tourism 115

Tourism Travel Nonprofit Banking 115

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Nerds, after all, have become cool. Data is everywhere you look, from reviews and ratings, to category research, analyst reports, user testimonials and social content. The same trend is happening in consumer sectors, thanks to social media. Take a look at the shopping experience. Borrow expertise.

B2C 120

B2C B2B Software Consumer 120

Deirdre Breakenridge

DECEMBER 11, 2015

After all, if you can capitalize on what you have learned, then you will move forward and have a much better New Year! The familiar saying, “we’re the cobbler’s kids without shoes,” can no longer be the case. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. Get your email opened. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Prohibition

DECEMBER 9, 2021

It should be someone with authority to speak on what has happened. What will happen if a crisis does happen. A PR crisis is every businesses worst nightmare – but it can, and does happen to even the most prestigious and well-meaning brands. Who will act as a spokesperson? Use all your communications channels.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Communications Conversations

OCTOBER 7, 2015

” Did that just happen? Goes without saying, right? Interesting post over on Jay Baer’s blog got me thinking more about this. How, in a simple search for Google’s recent Alphabet news, more “op-ed” blog-post like posts came up on page one vs. hard news stories from major mainstream media outlets.

Web 60

Web Google Measurement Report 60

PR 20/20

MARCH 6, 2020

After watching Watson’s victory, Roetzer immersed himself in artificial intelligence (AI) research, eventually realizing that this technology would lead another, far greater disruption within the marketing industry. It doesn’t have any of those things natively,” Roetzer says. drive industry transformation with AI,” Kaput says.

Ethics 52

Ethics Conference Technology Employee 52

Rock the Status Quo

APRIL 11, 2015

He either didn’t listen to what I was saying, didn’t believe it, or didn’t understand it – but failed to tell me any of those things and I didn’t notice it was happening. Thinking through and understanding exactly what happened can give you the street-smarts to prevent it from happening again.

SEO 100

SEO Marketing Small Business Google 100

Flatiron Communications

FEBRUARY 1, 2021

Over the weekend, Media Twitter erupted with the news that the PR reps for Facebook’s esteemed “Oversight Board” had the audacity to offer select reporters news of its recent deliberation over the de-platforming of the former U.S. The bone of contention: the offer was made to select reporters on an embargoed basis.

Journalism 36

Journalism Facebook Report Interviews 36

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By By the way, the WSJ reporter on that byline used to write for PRWeek). likes to say. So, how does that happen?

Agency 92

Agency Trends Marketing Survey 92

Mindful Marketing

MAY 8, 2021

However, that average is deceptive: Binge-gaming is on the rise, and most gamers report “having played for more than four hours consecutively.” GSK could easily say something like, ‘We want to be the premier producer of headache medications. ” It also adds that “80% simply play through the pain.”

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Buzzstream

OCTOBER 30, 2018

After a quick audit to determine what could be going wrong, we realized our new backlink and domain acquisition strategy was the problem. Our growth in dofollow domains didn’t happen overnight. Marketing sent out vendor communications to products that made the reports. But how did it begin? Here is what we did.

Software 56

Software Report Data Strategy 56

The Hoffman Agency

AUGUST 12, 2019

And yes, although I know humans are more complex than tiny cardboard cutouts, this picture illustrates why diversity is vital to the heartbeat of a story — any story. This effort aims to combat the “drop off” trend that is sometimes seen after their sixth or seventh year in the industry. .

Storytelling 28

Storytelling Trends Media Training Report 28

Waxing UnLyrical

FEBRUARY 1, 2013

There’s more to my answer on Ryan’s blog, but this is something I feel very strongly about. After all, why does any relationship fail? What is your communication and reporting structure? However, I will say this; based on my experience, this tends to happen more at larger agencies than smaller ones.

Agency 81

Agency Pitching Measurement Conference 81

Waxing UnLyrical

DECEMBER 21, 2010

Image: Matthew Smith via Flickr, Creative Commons Can you say “love at first byte&# ? You can set up your own blog. Just like Posterous, you can use Amplify as your primary blogging platform, as well as auto-post to your own blog. Can you say OMIGOD?! So of course I checked it out. This is a real boon.

Facebook 108

Facebook Twitter Blogging Social Media 108

PR Conversations

JUNE 25, 2015

This was evident when Marshall McLuhan wrote about George Orwell stating: Trouble with duffers like George Orwell is that they satirize something that happened 50 years ago as a threat of the future! Yet he was born in 1911, just eight years after Orwell was born in British India. In my view, they are mistaken.

Publicity 40

Publicity Technology Television Fashion 40

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. I’ll hopefully be expounding on those in a future blog post.&# A Burke always, always keeps her promises! So guess which one I choose?

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

OCTOBER 12, 2010

I used to dread the one-mile runs in ninth grade gym class, and I never ran again after that. I posted on Facebook to enlist the input of my runner friends, and, after plenty of encouragement to give it a try and lots of advice about how to get started, I actually started. Until July, that is. Lindsay talks more about the race.

Training 85

Training Twitter Facebook Measurement 85

PR Conversations

MAY 1, 2017

A comment left by New Zealand PR consultant, Catherine Arrow , on a recent post on my personal Greenbanana blog indicated that the topic (the language of grief and a biopsychosocial perspective on mental health issues) was worthy of further investigation. Or the crisis plan is siloed in some hidden corporate corner completely out of date.

Crisis 63

Crisis Crisis Management Leadership Training 63

Cision

JUNE 1, 2017

Their comments have been edited for length and clarity, and each women’s response comes after her initials. CN: My favorite part of boss life is also my least; that ultimately everything that happens, good or bad, is my responsibility. .; and Krysten Copeland , founder and chief strategy officer of KC& Co Communications.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

DECEMBER 20, 2022

It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ Next year, the application of AI will be more widely adopted by a larger pool of PRos and will further expand its use into content generation and recommendations, reporting and analytics, and real-time feedback for the end user.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Doctor Spin

JANUARY 27, 2022

We know way more about quantum mechanics than what’s happening inside our brains when communicating. 1 If you’re curious about how little we know about the origins of languages, Noam Chomsky has plenty to say on the subject. “I always thought burnout happened when you work too much. Now I get it. And I agree.

Publicity 52

Publicity How To Industry Study 52

The Stalwart Blog

APRIL 26, 2020

But there’re other things that are happening which could cause businesses, situations that they’re not prepared for. The bottom line is that crisis PR, which is now my specialty, has been something I’ve done since the beginning because in Navy operations something always happens that draws the media attention.

Crisis 78

Crisis Local Facebook Social Media 78

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. So how can you make reporters pay attention and respond? For more of his wisdom, read Michael’s free report on the “4 Pillars of a Media Relations Master,” available for download here. Definitely not.

Pitching 120

Pitching Twitter Report Analytics 120

PR Fuel

APRIL 9, 2021

It’s difficult to get a reporter’s attention these days. We’re going to go over some of the best tactics for grabbing their attention and selling them on your story in this blog post. We’re going to go over some of the best tactics for grabbing their attention and selling them on your story in this blog post.

Pitching 61

Pitching Strategy Examples Report 61

Waxing UnLyrical

JANUARY 27, 2011

If you want more than a hope in hell of being a possible source for an article, you have to reel the reporter in. If you’re too lazy — or uninformed — to give them the basis of what they need to determine whether or not to include you in the story… well, all I can say is, good luck. Can you say “wet blanket,&# anyone?

Pitching 111

Pitching Facebook Interviews Twitter 111

PR Fuel

OCTOBER 30, 2018

Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. What the emails says and its design will set the tone for what the customer should expect from you and the company. or “Share this email marketing list on Facebook!”

Communications 40

Communications Pitching Writing Social Media 40

Beyond PR

JUNE 1, 2017

Their comments have been edited for length and clarity, and each women’s response comes after her initials. It’s pretty gregarious—and we’re certainly faced with challenges, such as alternative facts—but we work every day to help communicators learn how to report real business results to their executives or clients.

Sports 81

Sports Agency Industry Creativity 81

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. We both run businesses after all. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

PR Fuel

AUGUST 21, 2018

After all, article syndication is basically dead, guest blogging took a huge hit , and keyword usage and link building as we know them have changed forever. Reporters, bloggers—you know. In order for that to happen, you need to make sure that you are only writing press releases when you have real news to share.

SEO 40

SEO Google Writing Engineering 40