Deirdre Breakenridge

APRIL 29, 2019

Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). The Intersection of Bias, Ethics and PR Stunts in Media Relations.

Survey 377

Survey Media Relations Media Ethics 377

Remote PR Jobs

SEPTEMBER 25, 2023

For decades, Edelman, in addition to founding and running the firm that bears his name today, successfully convinced legions of companies and brands to work with him to win the “air game” of public relations. In Edelman’s mid-20th Century America, the ratio of PR professionals to reporters was nowhere what it is today.

Publicity 100

Publicity Engineering Advertising Advertising 100

Cision

JANUARY 10, 2018

Businesses should get in on them, too. If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. True branding starts from within. Their blog is aptly called “ Shopify Insider.” Recruit a Team With a Unified Vision.

Brand 254

Brand Branding Web Content Marketing 254

Solo PR Pro

APRIL 25, 2023

Contracts are an essential tool for your Solo PR business. This scenario would never happen, yet this happens in far too many PR businesses. One Step in Running a Successful Business Far too often, solo and small PR agencies verbally agree to terms with clients and begin work without a contract.

Writing 85

Writing eBook Small Business Agency 85

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on MuckRack As a PR professional, staying on top of current events and industry trends is a crucial part of the job. We’ve rounded up 31 podcasts that should help you feel a little less overwhelmed as a PR pro. The PR Week PRWeek ’s weekly podcast is an outlet for the latest in PR & communications news.

Pitching 100

Pitching Interviews Trends Journalism 100

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Get buy-in from your team. Project management is everywhere.

Software 151

Software How To SEO System 151

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

For PR agencies, winning new business is an imperative for growth, but it’s o nly half the battle. For those of us who work with entrepreneurial businesses, or really any result-oriented company, the next pressure point is a strong start. Immersion is key to great PR. Be aggressive in getting all assets.

How To 136

How To Leadership B2C Agency 136

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Why are these clues important?

Automotive 79

Automotive Agency Mobile Trade Shows 79

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! If you have the ability to commit to daily blogging, that is amazing.

Blogging 282

Blogging Case Study Social Media Instagram 282

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 92

Technology Software Resources Pitching 92

Communications Conversations

APRIL 21, 2020

Many agencies have asked employees to take pay cuts. But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. Get ready for it. What if your dream job was to work in PR at Target. And, it worked.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Stephen Waddington

DECEMBER 3, 2020

What does good management look like in an agency? to help entrepreneurs to build and grow sustainable agencies. We’ve built a small portfolio of owner managed agencies. I’ve started to build a performance dashboard to help understand the health of a business and and as an aide to planning. I founded Wadds Inc.

Agency 124

Agency Insurance Insurance Financial 124

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. You may think of yourself as a generalist who can handle any and all PR needs that come your way.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets?

Blogging 170

Blogging Writing Creativity Storytelling 170

5W PR

DECEMBER 31, 2022

Right now, the platform is also testing out an option for accounts to start adding multiple links to this section of the bio, which means if a company has access to that new feature, companies can link both to their promotional offers, as well as any other resources that they’re promoting at any point in time.

Instagram 88

Instagram Resources Company Industry 88

Stephen Waddington

FEBRUARY 14, 2019

There’s a gap between what students are taught at college or university and what you need to know to get ahead at work. Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. I’ve recently landed at Metia, the digital marketing agency as managing director.

Communications 95

Communications Community Blogging Agency 95

Buchanan PR

FEBRUARY 20, 2023

Much has been written about ChatGPT’s ability to help with the writing, outlining and generating ideas for PR pros. But there is another, less publicized, tool in the OpenAI suite that you should get to know immediately. I made a presentation on it to our agency last week, and my colleagues were amazed. Get the idea?

Tools 77

Tools Web Blogging Writing 77

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. How does a PR team keep the momentum going if things get quiet? But after the initial executive moves, product launch, or funding announcement, then what?

B2B 147

B2B Pitching Case Study Local 147

Ethical Voices

APRIL 22, 2024

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. Before starting B2 Communications, I’ve always been in the agency world. So a fun new change in my work world.

Report 83

Report How To Ethics Nonprofit 83

Karen Freberg

FEBRUARY 26, 2023

You know you have been busy when you realize it’s been a while since you have written a blog post. since I have written a blog post. Can we be able to research, teach, consult and run our own student agency while having a life? That’s been me because I realized it’s been not only month, but several (!!)

Conference 82

Conference Agency Resources Social Media 82

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. First, begin by working together to get your earned media amplification program up and running. In particular, the comms team or PR agency generally has the best catalog of earned media articles available to the company.

Marketing 195

Marketing How To Measurement Advertising 195

Shift Communications

OCTOBER 18, 2022

Helping leaders embody these qualities and establish this type of authority is one of the biggest requests we get from clients. For businesses looking to build a successful thought leadership strategy, here’s how to get started. That’s a press release, case study or blog that should be published.

Leadership 78

Leadership Strategy How To Data 78

Remote PR Jobs

SEPTEMBER 25, 2023

Our PR firm just doesn’t ‘get’ our message.” “We That’s largely because both people who work in the media and the PR industry as a whole sort of like to keep it that way, in spite of the fact that they also like to complain about how no one else gets it. Here’s a peek behind the curtain. Journalists are biased.” “Our

Print 100

Print Media Pitching Writing 100

Solo PR Pro

FEBRUARY 15, 2022

An influencer you started talking with about an opportunity completely ghosted you and now you don’t know what to tell your client. Situations like this make independent practitioners shudder when they think about where to start to launch and manage influencer campaigns. Blog post or op-ed; social posts; images and video.

Small Business 99

Small Business Web Nonprofit Resources 99

Buzzstream

APRIL 4, 2024

There are a few specific ways to search, starting with your title. Search for the Post Title If you have a post, start with a search of the post title + the brand name. Depending on your company’s size and the amount of content published, this can get very noisy, so we can use some keywords to narrow it down.

Digital PR 62

Digital PR How To Media Google 62

Prohibition

JULY 7, 2023

To overcome your fears when creating your next live video and to help you navigate the world of live social media platforms, we’ve compiled five top tips to ensure that your next live video runs smoothly. Start by defining the purpose and goals of your live session. ’ Perhaps an overused expression but true nonetheless.

Video 62

Video Social Media Media Instagram 62

Onclusive

FEBRUARY 22, 2018

Today, Mika runs TMI (The Mas Ink), a boutique PR firm. AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

5W PR

JUNE 23, 2021

For companies that are just starting out, it’s an option to either work on PR efforts on their own, or work with a trusted PR professional. With all of this information put together, companies will be able to create more targeted PR efforts, and narrow down their list of media outlets and journalists to reach out to.

Publicity 88

Publicity How To Social Media Consumer 88

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand.

Digital PR 71

Digital PR Construction Case Study SEO 71

Karen Freberg

JANUARY 9, 2023

Happy 2023 and the start of another academic year! There is always a new feeling towards the start of a new year and even academic term. No grades have been set, publications for the year start from square one, and everything is fresh and ready to go. Built (expand) your curriculum to work with the student agency.

Agency 75

Agency Social Media Community Course 75

5W PR

MAY 4, 2022

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. Blockchain technology can help PR professionals verify whether someone actually saw an ad or read an article about their business. This is where public relations (PR) comes into play.

Technology 88

Technology Publicity Banking Newspapers 88

Flack's Revenge

APRIL 24, 2018

It’s a noisy list, and the debate can get heated. So, I was eager when I saw a post about PR but also anxious about the crowd reaction, as I find that there can be a lot of confusion about the topic. It felt lonely until some others chimed in with eloquent thoughts about the value of PR and how to best put it to work.

Agency 159

Agency Strategy Crisis Management Pitching 159

Shift Communications

AUGUST 15, 2022

As we move toward something that resembles life before COVID, we are starting to hear more clients declare, “Ok. Let’s get back to our annual planning.”. Has the annual PR plan reached the end of its useful life? Don’t get me wrong. From PR Plan to PR Planning. The New Public Relations: Bobbing and Weaving.

Energy 78

Energy Leadership Measurement Agency 78

Solo PR Pro

JUNE 21, 2022

OK, Solo PR Pros, I've got a question for you: When was the last time you took a vacation? ” When you run a business, it's not always easy to disconnect and take time off. I get it, and I'm right there with you as a fellow solo business owner. Delegate work to your team or a fellow solo PR professional.

How To 120

How To Social Media Communications Crisis 120

5W PR

DECEMBER 4, 2018

Prior to joining 5W, she built her career at high-growth tech companies, running growth, performance, marketing, investor relations, and communications, an experience she sums up in one sentence: “I translate nerd into human.”. A PR team, whether in-house or agency, should be an extension of the business. Don’t PR your clients.

How To 74

How To Technology Pitching Agency 74

The Hoffman Agency

MAY 16, 2022

Writing this final blog came a lot quicker than I thought it would. Or in other words, I can’t believe I am already nearing the end of my internship with The Hoffman Agency. I have felt myself grow as both a professional and a person, and I have The Hoffman Agency to thank for that. By Aliza Bolliger, Account Coordinator.

Storytelling 68

Storytelling Internal International Agency 68

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 167

Technology Publicity Software Pitching 167