Flack's Revenge

JUNE 29, 2022

I am taking a look. We discussed the topic in detail, and Diego expounded on these areas: How to develop a unique framework and PoV Why it is important to take a stand The need to publish or perish How and where to cutlivate communities Influencers vs. creators vs. thought leaders. My first reaction was, “give me a break!

Content Marketing 156

Content Marketing Leadership Marketing Interviews 156

5W PR

FEBRUARY 5, 2024

The better option depends on each channel and what aligns best with the parenting brand’s goals and audience. Understanding this is crucial for parenting brands. This strategy helps companies build brand awareness , nurture leads, and showcase their expertise through blog posts, case studies, and infographics.

Marketing 78

Marketing Case Study Infographics Survey 78

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. In many ways the fundamentals of good communication, messaging and branding remain the same. Obviously, companies cannot and perhaps should not take a public stance on every issue.

Trends 116

Trends Communications Conference Leadership 116

5W PR

MARCH 27, 2024

They work together to create a compelling brand story in today’s digital age. The main goal of doing so is to effectively reach the audience, cultivate brand loyalty, and ultimately nail the business objectives. Before any company can take the leap into content creation, it’s important to grasp the target audience.

Publicity 78

Publicity Strategy How To Marketing 78

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Until a few days ago. .

Brand 148

Brand Branding Sports Crisis 148

Sword and the Script

JUNE 30, 2021

Brands taking stands on political or social issues. There’s greater support among communicators for brands to take a stand on social issues versus political issues. Blog: Code of PR Ethics? Blog: What Does “Storytelling” Mean to You? Blog: The Top PR Challenges and Tips for Overcoming Them.

Survey 118

Survey Communications Ethics Measurement 118

5W PR

NOVEMBER 20, 2023

One major trend is audio-first marketing, which takes advantage of the popularity of audio content like podcasts and streaming music. This strategy allows brands to connect with consumers in unique ways. It represents a significant shift in the advertising landscape, and brands that adapt to these changing preferences stand to benefit.

Marketing 78

Marketing Advertising Advertising Consumer 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. The internet and social platforms are key tools for storytelling, brand management and connection. It’s easy to be diverted by the latest shiny object.

Analytics 170

Analytics Tools Social Media Trends 170

5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. Storytelling Consumers these days crave narratives, so brands need to create a compelling tale around themselves and what they stand for.

Creativity 78

Creativity How To Storytelling Consumer 78

5W PR

MARCH 28, 2024

This could lead to long-term brand loyalty and increased business opportunities. By efficiently handling crises and mitigating reputational risks, financial PR safeguards the company’s brand image and financial health. Proactive communication During times of crisis, clear and steady communication is crucial.

Company 78

Company Publicity Financial Crisis Communications 78

5W PR

SEPTEMBER 28, 2020

A company’s PR voice is the particular personality and style that it takes on while communicating with the target audience. There are plenty of essential elements to how a brand represents itself in front of its audience. What is a Public Relations Voice? Developing a PR Voice.

Publicity 158

Publicity Guidelines How To Social Media 158

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. Because it’s an ambitious undertaking, however, few companies take this step.

Brand 196

Brand Branding Reddit B2B 196

5W PR

JUNE 1, 2023

For this reason, when creating a food marketing strategy , brands should consider customizing snack flavors for international markets to easily cater to their international snacks. By customizing international snack flavors, brands can cater to the local tastes and preferences of their consumers.

Local 88

Local Internal International Consumer 88

Deirdre Breakenridge

NOVEMBER 6, 2017

There’s no one way to use social media: When I started blogging, there were maybe three to five bloggers I followed on a regular basis. At the time, it was my understanding that an amazing, curated, consistent Instagram theme was the key to drawing attention to your blog. My 500 followers draw minimal traffic to my blog.

Fashion 0

Fashion Blogging Brand Branding 0

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Landis PR

NOVEMBER 15, 2021

Start with your brand. What are your brand attributes and keywords? It is vital to know your voice and hone a tonality that reflects your brand. Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? Authenticity always wins the day. .

Leadership 98

Leadership How To Trade Shows Pinterest 98

5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. Brands must follow strict quality control standards during manufacturing.

Consumer 88

Consumer Brand Branding Education 88

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

Newsjacking involves injecting your brand into a breaking news story that isn’t generated by your organization. There are other ways to take advantage of breaking news stories, especially those that stay in the news cycle for several days or weeks. Branded content pays long-term dividends. — Media can have short memories.

How To 334

How To Media Healthcare Survey 334

5W PR

MARCH 22, 2023

The competition in healthcare is intense, especially for small healthcare brands. These brands face a challenge competing with Amazon Pharmacy and other big companies. Personalized care Smaller brands can emphasize personalized care to show their value and stand out against larger competitors – like Amazon Pharmacy.

Healthcare 88

Healthcare Brand Branding Customer Service 88

Doctor Spin

JANUARY 2, 2024

This blog post targets the importance of the central question in guiding successful PR strategies, highlighting the need for clear differentiation and a focused approach to gain that necessary edge. Source: Journal of Brand Management 2 Nandan, S. An exploration of the brand identity–brand image linkage: A communications perspective.

Strategy 52

Strategy eBook Journalism Resources 52

NewsWhip

DECEMBER 21, 2022

It’s been a busy year for brand coverage, with what feels like years worth of media packed into 12 short months. In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. Twitter dominated attention. And it resonated with people.

Brand 78

Brand Branding Policies Local 78

5W PR

NOVEMBER 2, 2022

For a business to stand out to millennials it has to get their attention and keep it. They are loyal to brands that they like and they tend to make up their own minds. Being proactive on social media platforms can help a brand. An authentic brand is one that is relatable and truthful. If a brand is doing charity.

Consumer 78

Consumer Print Social Media Advertising 78

5W PR

MARCH 24, 2023

As spring approaches, brands look for ways to engage with their audiences and stand out from the competition. Hosting unique and memorable brand events is one such way – these capture the essence of the season. Here are some creative event branding ideas for spring that can help brands make a lasting impression.

Creativity 97

Creativity Brand Branding Fashion 97

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2018

When should a large company take a political stand? But the GOP in Georgia, where Delta is headquartered and has its hub, didn’t take kindly to the gesture. Any decision it takes will anger a contingent somewhere. And if it caves to state political pressure and reverses its stand, will business really suffer?

Brand 188

Brand Branding Corporate Travel 188

5W PR

MARCH 24, 2022

However, to create content that stands out and that engages audiences, companies have to get creative with their digital storytelling. The most important element in this change is empathy because when a company is able to take the time to understand its consumers, it will be able to create stories that are more emotionally memorable.

Storytelling 88

Storytelling B2B Brand Branding 88

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. It’s not a bad take. Marketing can also involve market research, product development, and branding. How is public relations defined?

Interviews 98

Interviews Publicity Technology Social Media 98

Communications Conversations

MAY 29, 2020

I am keenly aware of the larger issue here, but today I’d like to talk about brands’ response to this issue because there’s a lot to talk about there, too. For the last couple years, we’ve all heard about the trend that brands need to start taking stands on social issues like this. Well done, YMCA.

Brand 78

Brand Branding Local System 78

Flack's Revenge

AUGUST 21, 2019

It used to be a much simpler world for brand development. Today it’s more complicated, as I wrote in my post: United we Brand. It’s tempting to play it safe, but companies and their leaders are either being dragged into politics or proactively taking stands and speaking out. Rethinking the Brand Question Framework.

Brand 136

Brand Branding Exercises Advertising 136

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. Conversely, the absence of a digital footprint can raise questions about career achievements or professional standing.

Reputation 185

Reputation SEO Web Community 185

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Blogging 215

Blogging Company Engineering Airlines 215

Konnect Agency

OCTOBER 25, 2023

To ensure your campaigns stand out above the noise, it’s essential to get prepared for the upcoming holiday advertising season by defining objectives, developing compelling ads, and budgeting and timing campaigns effectively. Are you looking to boost sales, increase brand awareness, drive website traffic, etc?

Advertising 64

Advertising Advertising Creativity Analytics 64

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. They’re also reading online publications, blogs and curating stories through news apps. Let’s take a closer look at Millennials.

Social Media 177

Social Media Media Interviews Instagram 177

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media. More show and less tell.

Marketing 187

Marketing Content Marketing Data Social Media 187

Buzzstream

MAY 25, 2021

Not tied to specific events or timelines : because of the investment of time required for this format, the promotion can often take place on an ongoing basis, as opposed to being tied to an event or day of the year. This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns.

Infographics 160

Infographics Data Blogging Mobile 160

NewsWhip

MARCH 8, 2022

We’re used to auto brands captivating us through our TV screens, showcasing just how adventurous, practical, or seductive a car can make us feel, but in this digital age they’re learning that connecting with consumers is going to take more than just a flashy commercial. BMW relies on celebrity partnerships . engagements. .

Social Media 148

Social Media Publicity Instagram Media 148

Shift Communications

JUNE 28, 2022

When it comes to engaging in social justice conversations, your employees, partners, stakeholders, customers, and neighbors want to understand who your organization is and what it stands for, sincerely. What actions or steps have you taken or can you commit to taking in the future to positively address it?

Employee 124

Employee Local Community Policies 124